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How to be dope online - A guide to visual marketing

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My Pubcon Austin presentation on visual marketing. This is a fun presentation on visual marketing with a Hip Hop/Old School theme.

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How to be dope online - A guide to visual marketing

  1. 1. @Matt_Siltala
  2. 2. You’ve gotta fight for your right… TO BE KNOWN @Matt_Siltala
  3. 3. THE STRUGGLE is real @Matt_Siltala
  4. 4. YOU THINK you look like this… @Matt_Siltala
  5. 5. BUT YOU REALLY look like this… @Matt_Siltala
  6. 6. YOU THINK you’re performing like this… @Matt_Siltala
  7. 7. BUT YOU’RE REALLY performing like this… @Matt_Siltala
  8. 8. YOU THINK you’re performing like this… @Matt_Siltala
  9. 9. BUT YOU’RE REALLY performing like this… @Matt_Siltala
  10. 10. Over time, THINGS HAVE CHANGED (on social media) @Matt_Siltala
  11. 11. Weallknowaboutthe LOVE GOOGLE GIVES BRANDS @Matt_Siltala
  12. 12. People WANT to be part of the brand experience @Matt_Siltala
  13. 13. People WANT INTERACTION @Matt_Siltala
  14. 14. @Matt_Siltala
  15. 15. YOUR BRAND CAN DIE if you don’t get community involved @Matt_Siltala
  16. 16. SOCIAL MEDIA changed all this @Matt_Siltala
  17. 17. Asabusiness HERE ARE YOUR STRUGGLES: 1. Branding 2. CommunityBuilding 3. SocialProof 4. Outreach 5. LinkEarning @Matt_Siltala
  18. 18. STRUGGLE1: BRANDING Askyourself… “WhatcanMY business do to establish itself as a viable brand?” @Matt_Siltala
  19. 19. Remember, establishing a brand TAKES TIME @Matt_Siltala
  20. 20. STRUGGLE2: COMMUNITY BUILDING Askyourself… “WhatcanIdothatwouldmake peopleWANT to be part of my brand community?” @Matt_Siltala
  21. 21. STRUGGLE3: SOCIAL PROOF Askyourself… “Areyouestablished/activeon(at least)themajorsocialnetworks? Doyoutestopengraphand makesureyourvisualslookgood EVERYWHERE?” @Matt_Siltala
  22. 22. STRUGGLE4: OUTREACH Askyourself… “DoyouJUST POST And pray?” @Matt_Siltala
  23. 23. HAVE A PLAN before your visuals are even created @Matt_Siltala
  24. 24. Getpotentialpublishersinvolvedearlyinthe ideationprocess—thismakesthemWANT tolinktothevisualwhenit’sdone @Matt_Siltala
  25. 25. THE LINKS WILL COME… If you have a proper outreach plan in place, and your social is set up correctly @Matt_Siltala
  26. 26. MAKE IT EASY for them to link to you If they have to work for it, they wont @Matt_Siltala
  27. 27. What does this look like in action? @Matt_Siltala
  28. 28. STRUGGLE1: BRANDING @Matt_Siltala
  29. 29. What AVALAUNCH MEDIA does @Matt_Siltala
  30. 30. http://avalaunchmedia.com/infographics/social-meowdia-explained-redux/ @Matt_Siltala
  31. 31. THINK OUTSIDE THE BOX (thingsthatmakepeople excitedandinstantly buildyourcommunity andfollowers) @Matt_Siltala
  32. 32. @Matt_Siltala
  33. 33. Have FUN with it @Matt_Siltala
  34. 34. @Matt_Siltala Get JIGGY with it @Matt_Siltala@Matt_Siltala
  35. 35. @Matt_Siltala
  36. 36. @Matt_Siltala
  37. 37. @Matt_Siltala
  38. 38. STRUGGLE2: WE ARE CREATING BELIEVERS (community) @Matt_Siltala
  39. 39. @Matt_Siltala
  40. 40. STRUGGLE3: SOCIAL PROOF @Matt_Siltala
  41. 41. Weknewpeoplelovedit-soweknewifwemade anewversionpeoplewouldeatituptoo @Matt_Siltala
  42. 42. @Matt_Siltala
  43. 43. STRUGGLE4: OUTREACH @Matt_Siltala
  44. 44. @Matt_Siltala
  45. 45. @Matt_Siltala
  46. 46. STRUGGLE5: LINK EARNING @Matt_Siltala
  47. 47. @Matt_Siltala
  48. 48. WHY DO WE LOVE VISUALS? @Matt_Siltala
  49. 49. THE SCIENCE @Matt_Siltala
  50. 50. THE SCIENCE Of info submitted to the brain is visual 90% 60,000x Images process faster than text of people respond to visual information over plain text 40% @Matt_Siltala
  51. 51. THE SCIENCE Videos on landing pages increase page conversions rates by 90% 94% MORE Posts with visuals get page visits and engagement than those without of consumers are more likely to click on a business whose image appear in search results 60% @Matt_Siltala
  52. 52. 200,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 60 MILLION Photos uploaded every day 20 BILLION Total shared photos 1.2 BILLION Likes per day 70% Of users check Instagram daily GOING VISUAL ON Instagram @Matt_Siltala
  53. 53. 70,000,000 Users 14.2 MINUTES/MONTH Avg. time spent on Pinterest 80% OF PINS Are repins (Best image size: 600 x 800) 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% since 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history) GOING VISUAL ON Pinterest @Matt_Siltala
  54. 54. 1,317,000,000 Users 20 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 4.5 BILLION Likes per day 144 MILLION Friend requests per day 10 BILLION Sent messages per day GOING VISUAL ON Facebook @Matt_Siltala
  55. 55. EasiertoRANK FOR IMAGES @Matt_Siltala
  56. 56. Google is stepping up and showing MOREAND MORE IMAGES in the search results @Matt_Siltala
  57. 57. Visual Content Examples @Matt_Siltala
  58. 58. EVERGREEN Content @Matt_Siltala
  59. 59. Content PEOPLE CARE ABOUT @Matt_Siltala
  60. 60. Content that has GOOD RESEARCH & DATA @Matt_Siltala
  61. 61. TRENDING THEMES Content @Matt_Siltala
  62. 62. REAL TIME Content With Coupon Box, they combine spending stats with real-time data and they have been a killer combo so far. @Matt_Siltala
  63. 63. MAP Content @Matt_Siltala
  64. 64. FINANCIAL Content @Matt_Siltala
  65. 65. HAVE FUN WITH VISUALS Thinkonyourtoes—itdoesn’talwayshave tobeacomplexvisuals. Itcanbeasimplememeeven @Matt_Siltala
  66. 66. I took this pic @Matt_Siltala
  67. 67. It exploded AND PEOPLE LOVED IT @Matt_Siltala
  68. 68. It was shared and shared and shared @Matt_Siltala
  69. 69. All from a SIMPLE TWEET @Matt_Siltala
  70. 70. Why is doing something like that good for me? @Matt_Siltala
  71. 71. IT HELPS TO ESTABLISH YOUR BRAND (street cred) @Matt_Siltala
  72. 72. @Matt_Siltala
  73. 73. @Matt_Siltala
  74. 74. Think about YOUR industry @Matt_Siltala
  75. 75. What can you do LIKE THIS, related to YOUR industry @Matt_Siltala
  76. 76. THAT is the question you need to be asking @Matt_Siltala
  77. 77. That is what you NEED TO BE DOING @Matt_Siltala
  78. 78. @Matt_Siltala
  79. 79. @Matt_Siltala

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