Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Understanding Web Analytics - Local University Edmonton

2,608 views

Published on

This presentation covers the basics of Google Analytics and provides links to a dashboard you can customize for your own business analytics.

Published in: Marketing
  • Be the first to comment

Understanding Web Analytics - Local University Edmonton

  1. 1. @danaditomaso@ danaditomaso UNDERSTANDING WEB ANALYTICS DANA DITOMASO
  2. 2. @danaditomaso You’re using Google Analytics, right?
  3. 3. @danaditomaso@danaditomaso What are your goals?
  4. 4. @danaditomaso Online sales? People visiting your store? Filling out a form? Joining your newsletter?
  5. 5. @danaditomaso Always relate back to a business goal.
  6. 6. @danaditomaso Page views do not pay the bills.
  7. 7. @danaditomaso@danaditomaso Step 1: Set up your goals (or revenue) in Google Analytics
  8. 8. @danaditomaso Read this: support.google.com/ analytics/answer/1032415
  9. 9. @danaditomaso@danaditomaso Step 2: Add a dashboard in Google Analytics
  10. 10. @danaditomaso Get the dashboard here: kickpoint.ca/localu
  11. 11. @danaditomaso Sample dashboard (revenue)
  12. 12. @danaditomaso GOOD BAD
  13. 13. @danaditomaso@danaditomaso Step 3: Create Google Analytics alerts
  14. 14. @danaditomaso Organic Traffic Drops 20%
  15. 15. @danaditomaso Organic Traffic Increases 20%
  16. 16. @danaditomaso Page Load Time Increases 30%
  17. 17. @danaditomaso OTHER ALERT IDEAS • Zero sessions • No goal completions • No revenue • Increase/decrease in social sessions • Increase/decrease in referral sessions • Increase/decrease in paid sessions
  18. 18. @danaditomaso@ danaditomaso THANK YOU! KICKPOINT.CA/LOCALU

×