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Understanding Web Analytics - Local University Edmonton

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Understanding Web Analytics - Local University Edmonton

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Description

This presentation covers the basics of Google Analytics and provides links to a dashboard you can customize for your own business analytics.

Transcript

  1. 1. @danaditomaso@ danaditomaso UNDERSTANDING WEB ANALYTICS DANA DITOMASO
  2. 2. @danaditomaso You’re using Google Analytics, right?
  3. 3. @danaditomaso@danaditomaso What are your goals?
  4. 4. @danaditomaso Online sales? People visiting your store? Filling out a form? Joining your newsletter?
  5. 5. @danaditomaso Always relate back to a business goal.
  6. 6. @danaditomaso Page views do not pay the bills.
  7. 7. @danaditomaso@danaditomaso Step 1: Set up your goals (or revenue) in Google Analytics
  8. 8. @danaditomaso Read this: support.google.com/ analytics/answer/1032415
  9. 9. @danaditomaso@danaditomaso Step 2: Add a dashboard in Google Analytics
  10. 10. @danaditomaso Get the dashboard here: kickpoint.ca/localu
  11. 11. @danaditomaso Sample dashboard (revenue)
  12. 12. @danaditomaso GOOD BAD
  13. 13. @danaditomaso@danaditomaso Step 3: Create Google Analytics alerts
  14. 14. @danaditomaso Organic Traffic Drops 20%
  15. 15. @danaditomaso Organic Traffic Increases 20%
  16. 16. @danaditomaso Page Load Time Increases 30%
  17. 17. @danaditomaso OTHER ALERT IDEAS • Zero sessions • No goal completions • No revenue • Increase/decrease in social sessions • Increase/decrease in referral sessions • Increase/decrease in paid sessions
  18. 18. @danaditomaso@ danaditomaso THANK YOU! KICKPOINT.CA/LOCALU

Description

This presentation covers the basics of Google Analytics and provides links to a dashboard you can customize for your own business analytics.

Transcript

  1. 1. @danaditomaso@ danaditomaso UNDERSTANDING WEB ANALYTICS DANA DITOMASO
  2. 2. @danaditomaso You’re using Google Analytics, right?
  3. 3. @danaditomaso@danaditomaso What are your goals?
  4. 4. @danaditomaso Online sales? People visiting your store? Filling out a form? Joining your newsletter?
  5. 5. @danaditomaso Always relate back to a business goal.
  6. 6. @danaditomaso Page views do not pay the bills.
  7. 7. @danaditomaso@danaditomaso Step 1: Set up your goals (or revenue) in Google Analytics
  8. 8. @danaditomaso Read this: support.google.com/ analytics/answer/1032415
  9. 9. @danaditomaso@danaditomaso Step 2: Add a dashboard in Google Analytics
  10. 10. @danaditomaso Get the dashboard here: kickpoint.ca/localu
  11. 11. @danaditomaso Sample dashboard (revenue)
  12. 12. @danaditomaso GOOD BAD
  13. 13. @danaditomaso@danaditomaso Step 3: Create Google Analytics alerts
  14. 14. @danaditomaso Organic Traffic Drops 20%
  15. 15. @danaditomaso Organic Traffic Increases 20%
  16. 16. @danaditomaso Page Load Time Increases 30%
  17. 17. @danaditomaso OTHER ALERT IDEAS • Zero sessions • No goal completions • No revenue • Increase/decrease in social sessions • Increase/decrease in referral sessions • Increase/decrease in paid sessions
  18. 18. @danaditomaso@ danaditomaso THANK YOU! KICKPOINT.CA/LOCALU

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