Public Relations, Communications Presentation

Raising Your Profile: A Public Relations Workshop for Chapter and Council PR Chairs Andrea Sanchez, George Deutsch, Laurie Steiner and Sonal Mehta

2009 Chapter and Council Leader Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object]

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IFMA Press Releases ,[object Object]

Clips taken from The Tonight Show with Jay Leno.

Andrea Sanchez, Director of Communications, Editor-in-Chief, Facility Management Journal George Deutsch, Senior Public Relations Specialist Laurie Steiner, Senior Associate Editor, Facility Management Journal Sonal Mehta, New Media and Social Networking Specialist Public Relations

What is public relations? ,[object Object],[object Object]

Who is your audience? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is publicity? ,[object Object],[object Object],[object Object]

What is the difference between public relations and marketing? ,[object Object],[object Object]

What is the difference between publicity and advertising? ,[object Object]

Press Release Writing: The Inverted Pyramid The inverted pyramid provides a visual illustration of what information should be included within a press release and the best way to arrange and present that information. Intro/Lead Aim to answer as many of the five Ws (who, what, when, where, why) as possible in your first sentence or paragraph. Sources Make sure to answer the question: “How do I know that the information is accurate?” This provides credibility. Essentials This includes why the story is significant — the perspective. Answer the questions: “ So what?” or “How?” Quotes Give the release life. Add quotes. Anything else? What’s missing? Wrap Up

Your Chapter or Council PR File ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Formatting a Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Please note: All IFMA press releases should contain the following paragraph — or something similar — updated to reflect your chapter or council’s profile: ,[object Object],[object Object]

Guidelines for Writing a Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

After you complete a press release, ask yourself the following questions: (Refer back to the inverted pyramid.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Media Advisory Calendar Announcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Why should your chapter have a newsletter? ,[object Object],[object Object]

Guidelines for Newsletter Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Website ,[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For additional information on AP style, go to The Associated Press Stylebook , 42nd Edition, Associated Press, New York, NY. Or visit www.apstylebook.com .

Public Relations, Communications Presentation

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Public Relations, Communications Presentation