The document provides information about public relations workshops for IFMA chapter and council PR chairs, including dates, locations and topics. It discusses best practices for PR such as writing press releases, developing media lists and understanding the differences between publicity, advertising and public relations. Guidelines are given for developing chapter PR files and engaging with media.

1. Raising Your Profile: A Public Relations Workshop for Chapter and Council PR Chairs Andrea Sanchez, George Deutsch, Laurie Steiner and Sonal Mehta

12. Clips taken from The Tonight Show with Jay Leno.

13. Andrea Sanchez, Director of Communications, Editor-in-Chief, Facility Management Journal George Deutsch, Senior Public Relations Specialist Laurie Steiner, Senior Associate Editor, Facility Management Journal Sonal Mehta, New Media and Social Networking Specialist Public Relations

20. Press Release Writing: The Inverted Pyramid The inverted pyramid provides a visual illustration of what information should be included within a press release and the best way to arrange and present that information. Intro/Lead Aim to answer as many of the five Ws (who, what, when, where, why) as possible in your first sentence or paragraph. Sources Make sure to answer the question: “How do I know that the information is accurate?” This provides credibility. Essentials This includes why the story is significant — the perspective. Answer the questions: “ So what?” or “How?” Quotes Give the release life. Add quotes. Anything else? What’s missing? Wrap Up

22. Dos and Don’ts

38. Social Media