Presentation of International Facility Management Association's Social Media efforts


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Presentation of International Facility Management Association's Social Media efforts

  1. 2. What is Social Media? <ul><li>Wikipedia: Social media are primarily Internet-based tools for sharing and discussing information among human beings. </li></ul><ul><li>Integrates technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li>Varied perspectives </li></ul><ul><li>Audience/member participation </li></ul><ul><li>“ Building&quot; of networks or communities, as people share stories and experiences </li></ul>
  2. 3. <ul><li>Web 2.0 Survey Results </li></ul><ul><ul><li>Increasing amount of large companies embracing Web 2.0 technologies </li></ul></ul><ul><ul><li>Company blogs up from 21% in 2007 to 34% in 2008 </li></ul></ul><ul><ul><li>Wikis 24% in 2007 to 32% in 2008 </li></ul></ul><ul><ul><li>Podcasts 23% in 2007 to 29% in 2008 </li></ul></ul><ul><ul><li>Social networking 27% in 2007 to 28% in 2008 </li></ul></ul><ul><ul><li>Both internal and external use </li></ul></ul><ul><ul><li>Interaction with consumers, partners and suppliers </li></ul></ul>
  3. 5. Benefits of Social Media <ul><li>Affordable in comparison to most outlets </li></ul><ul><li>Easily accessible to almost anyone </li></ul><ul><li>Great way to reach out to young professionals </li></ul><ul><li>Global reach </li></ul><ul><li>Audience/member contribution, input and feedback </li></ul><ul><li>Several types of media integrated together (i.e. video, podcasts, photos) </li></ul><ul><li>Contact with a wider range of potential members </li></ul><ul><li>Updates can be live and in real time </li></ul><ul><li>In-depth tracking and measurement of outlets </li></ul><ul><li>Increase membership figures </li></ul>
  4. 6. Social Media Value to IFMA … <ul><li>Facebook </li></ul><ul><ul><li>IFMA Group - 237 members, rapidly growing </li></ul></ul><ul><ul><ul><li>Discussion board </li></ul></ul></ul><ul><ul><ul><li>Capability to mass message all members directly to email </li></ul></ul></ul><ul><ul><ul><li>Comments/feedback on “wall” </li></ul></ul></ul><ul><ul><ul><li>Hot topic of the week or 1 weekly email to keep members engaged </li></ul></ul></ul><ul><ul><ul><li>Post photos, videos, links </li></ul></ul></ul><ul><ul><li>IFMA Fan Page - 144 members </li></ul></ul><ul><ul><ul><li>Update fans </li></ul></ul></ul><ul><ul><ul><li>Set up RSS feeds for blogs and receive new posts immediately </li></ul></ul></ul><ul><ul><ul><li>Tracking information readily available </li></ul></ul></ul><ul><ul><li>Events- inform and invite members </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>IFMA Group - 425 members </li></ul></ul><ul><ul><ul><li>Group discussions </li></ul></ul></ul><ul><ul><ul><li>Builds personal and professional network </li></ul></ul></ul>
  5. 7. <ul><li>YouTube </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Videos posted anywhere through link/embedding </li></ul></ul><ul><ul><li>User comments </li></ul></ul><ul><ul><li>Easy to access and share video content with colleagues, friends </li></ul></ul><ul><ul><li>Statistics and tracking information readily available </li></ul></ul><ul><ul><li>Featured WW08 video on website, increased number of hits </li></ul></ul><ul><ul><li>New Idea - live video updates from WW08 </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Photos from World Workplace 2007, EFMC 2008 </li></ul></ul><ul><ul><li>Google Maps application - pinpoint all of IFMA photos </li></ul></ul><ul><ul><li>Number of views and other statistics available </li></ul></ul><ul><ul><li>New idea: Live “phone pic” updates from World Workplace </li></ul></ul>Social Media Value to IFMA …
  6. 8. <ul><li>Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Short updates, 140 characters or less </li></ul></ul><ul><ul><li>Convey breaking news </li></ul></ul><ul><ul><li>Keep members in the loop </li></ul></ul><ul><ul><li>Loyal users, always watching for new status </li></ul></ul><ul><ul><li>Using it for World Workplace countdown and news </li></ul></ul><ul><li>World Workplace Community (Wordpress) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Make the site your own </li></ul></ul><ul><ul><li>Include photos and videos within your posts </li></ul></ul><ul><ul><li>Receive user comments and feedback </li></ul></ul><ul><ul><li>Tracking and statistics available </li></ul></ul><ul><ul><li>Using it to promote WW08, start conversation between attendees </li></ul></ul><ul><ul><li>New feature - Live blogging during WW08 from recruited bloggers </li></ul></ul>Social Media Value to IFMA …
  7. 9. Social Media Value to IFMA … Jan Reynolds-Fields (Omaha, NE) wrote at 3:51pm on July 9th, 2008 Love this medium - thanks for getting this Social Networking going for IFMA! Anthony Collier (Austin, TX) wrote at 10:10am on October 7th, 2008 You’re doing a great job! I look forward to meeting you all at World Workplace.
  8. 10. Where to start? <ul><li>Which outlets will benefit my organization? </li></ul><ul><li>Ask for member input </li></ul><ul><li>Set up accounts at each of the sites </li></ul><ul><li>Begin posting new content </li></ul><ul><li>Keep it fresh </li></ul>
  9. 11. <ul><li>Questions? </li></ul>For more information contact
  10. 12. Social Media Outlets <ul><li>Communication: </li></ul><ul><ul><li>Blogs : Blogger (service) , Livejournal , TypePad , Wordpress , Vox , </li></ul></ul><ul><ul><li>Microblogs / Presence apps: Twitter and Pownce </li></ul></ul><ul><ul><li>Social networking : Avatars United , Bebo , Facebook , LinkedIn , MySpace , Orkut , Skyrock </li></ul></ul><ul><ul><li>Social network aggregation : FriendFeed , Youmeo </li></ul></ul><ul><li>Events : </li></ul><ul><ul><li> , Eventful </li></ul></ul><ul><li>Collaboration: </li></ul><ul><ul><li>Wikis : Wikipedia </li></ul></ul><ul><ul><li>Social bookmarking : , StumbleUpon </li></ul></ul><ul><ul><li>Social news sites : Digg , Mixx , Reddit </li></ul></ul><ul><li>Multimedia: </li></ul><ul><ul><li>Photo sharing : Flickr , Zooomr , Photobucket , SmugMug </li></ul></ul><ul><ul><li>Video sharing : YouTube , Vimeo </li></ul></ul><ul><ul><li>Audio and music sharing : imeem , The Hype Machine , , ccMixter </li></ul></ul>