A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
Presentation gives business owners insights into how to start using social media, where they should be on the social sphere and introduces them to the Circular Model of SoMe for Social Communication - Share, optimize, Manage, engage.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
Presentation gives business owners insights into how to start using social media, where they should be on the social sphere and introduces them to the Circular Model of SoMe for Social Communication - Share, optimize, Manage, engage.
Public relations is an essential part of marketing, but if you've never approached or worked with a journalist before, it could be a little intimidating. Where do you start? Who do you reach out to? What should you say?
Thankfully, PR isn't rocket science. But it does take planning and commitment. Because PR coverage is earned, not paid, you have to be extra careful and strategic about who to pitch and how to work with the press.
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Media For Startups: Understanding media relationsKesava Reddy
Media For Start-ups: (Understanding Media Relations)
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
CAURA 2014 Workshop: Marketing & Storytelling to Promote ResearchVisnja Milidragovic
Slide from a workshop I co-presented at CAURA Regional Conference 2014 in Vancouver, BC. Marketing & Storytelling to Promote Research, using various examples from my work at the Sauder School of Business.
My online personal branding assignment used in my Public Relations Principles class. This assignment is adapted from adapted from A Roadmap for Teaching Social Media by Dr. Karen Freberg.
Read more at: MattKushin.com
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Media For Startups: Understanding media relationsKesava Reddy
Media For Start-ups: (Understanding Media Relations)
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
CAURA 2014 Workshop: Marketing & Storytelling to Promote ResearchVisnja Milidragovic
Slide from a workshop I co-presented at CAURA Regional Conference 2014 in Vancouver, BC. Marketing & Storytelling to Promote Research, using various examples from my work at the Sauder School of Business.
My online personal branding assignment used in my Public Relations Principles class. This assignment is adapted from adapted from A Roadmap for Teaching Social Media by Dr. Karen Freberg.
Read more at: MattKushin.com
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Inbound & content marketing for startups. Metavallon
Marketing is perceived as an art by many. Yet it is a strategy; one that can be designed through powerful techniques, practiced, and mastered. And among such techniques lies content marketing: the most modern and effective online storytelling and inbound marketing approach for all types of organizations.
Check out our latest blogpost: http://www.metavallon.org/how-to-win-over-customers-and-grow-your-startup-through-content/
The Garden Media Group represents clients in the gardening and green living sectors. GMG presented this workshop at the annual APLD Conference in Cleveland June 2011.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
1. How To Maximise PR For Your Charity Presented By: Paul Asinor Golden Stool Productions ‘ ’ If I were down to my last dollar, I’d spend it on public relations.’’- Bill Gates, Microsoft Founder
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Editor's Notes
Activities include Organizing events, exhibitions, public speaking/talks, media relation, publicity, etc
Recommendation: a steady stream of interesting, newsworthy stories that reporters and reporters will want to run with few adjustments as possible
Take advantage of major news stories and grab a hook along those lines for your story for more coverage
Define your purpose, focus on the main message, introducing only 2 or 3 additional points that support the main one Key messages, decide who to quote Bad image, story full of grammatical errors
10 years ago facebook was used by a couple of college students, twitter less than 5 years old
Not more than 3 times in a 250 word release
Talk to customers, funders. Go through the magazines when you visit, local research library
Technorati monitors and categorizes millions of blogs based on subject matter. free subscription provides a simple way to track blogs. Click advance search and type your industry into blog directory search then a list will be compiled
Gives small organizations the chance to level the playing field
Integrate some social media networks eg. Facebook and Twitter Use Ping Fm