PR Campaign

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PR Campaign Lecture

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PR Campaign

  1. 1. PR Campaign
  2. 2. Meaning of Campaign Derived from the French word “Campagne” meaning ‘open country’. 2
  3. 3. What is Campaign? A campaign is the strategic design of a series of messages sent to one or more targeted populations for a discrete period of time in response to a positive or negative situation affecting the organization. PR has to adopt a campaign approach to achieve organization in a scientific manner.
  4. 4. Definition of PR Campaign?> When the principals, techniques and media of public relations are applied in a campaign approach to accomplish a particular goal or goals of an organization, it is termed as PR Campaign.> Multimedia PR Campaign: as a planned and action- oriented public relations programme based on a judicious media-mix aimed at persuading the target audience in accomplishing set corporate objectives. 4
  5. 5. Types of Campaign1. Commercial Campaign2. Advertising Campaign3. Marketing Campaign4. Poverty Eradication Campaign5. Political Campaign6. Social Issue Campaign7. Health Education Campaign8. Family Planning Campaign9. Small Saving Campaign10. Public Relations Campaign 10.1: Media Relations 10.2: Employee Relations 10.3: Shareholders or Investors Relations 10.4: Customer Relations 10.5: Dealers and Suppliers Relations 10.6: Stakeholders Relations 10.7: Public Awareness Campaign 10.8: Public Education Campaign 10.9: Public Information Campaign 10.*: Advocacy Campaign 5
  6. 6. Aim of PR Campaign To inform and create awareness To persuade, educate and motivate To mobilize public opinion towards ideas and actions To utilize appropriate media and methods in reaching the target audiences. To give results by implementing the programmes.
  7. 7. Ad Campaign v. PR Campaign Ad Campaign promotes sales PR Campaign aims at the services, products or ideas by creating a favorable environment.

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