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Public relations

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Public relations

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Public relations

  1. 1. PUBLIC RELATIONS
  2. 2. Public Relations • Publicity in newspaper, a television interview with organization spokesperson, appearance of celebrity on the event. • But PR define as “public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with public interest and, plans and executes a program of actions to earn public understanding and patience” • Rex Harlow- Founded PRSA
  3. 3. Public Relations • Public relations is influencing the behavior to achieve objectives through effective management of relationships and communications- British Inst. Of PR Key words  Deliberate  Planned  Performance  Public interest  Two way communication  Management function
  4. 4. Public Relations Six broad elements • Organization • Corporate mission, service or products • Publics- internal and external • Management • Two way communication process • Public acceptance, mutual understanding
  5. 5. Public Relations • Is PR all about winning and dining? • Why do people seem to respond to PR? • Can PR be self taught? • What can PR do? • Propaganda v/s PR • Public interest
  6. 6. Public Relations Publicity A systematic distribution of public information about an institution, individual, a product, an idea or a service
  7. 7. Public Relations • PR and Publicity • Advertising- the process of buying sponsor identified media space or time in order to promote a product or an idea • Components of advertising Paid form Non personal Identifiable with sponsoring authority
  8. 8. Public Relations Differences between public relations and advertising  Strategy  Target audience  Purpose  Message  Media choice  presentation  cost
  9. 9. Public Relations • Commercial v/s social • Public affairs( government policies) • Lobbying – a group or an individual who try to influence politicians on a particular issue • Marketing and PR
  10. 10. Communication • Communication is the process of passing information and understanding form one person to another. It is the process of imparting ideas and making oneself understood by others.
  11. 11. Communication • Public communication • Kinds of communication Intrapersonal communication Interpersonal communication Mass communication Group communication
  12. 12. Communication • Shanon and weaver model of communication • Lasswells model of communication Who Says what In which channel To whom With what effect
  13. 13. Communication • Hypodermic needle model of communication- power of media over audience • Stepwise flow of communication One step flow of communication Two step flow of communication- opinion leaders Multi step flow of communication
  14. 14. Communication 7 C’s of communication Credibility Context Content Clarity Continuity and consistency Channels courtesy
  15. 15. Evolution Of PR • Mythological PR • Three evolution models of Indian Pr State of propaganda- from 1500 BC to east India company 1858 The era of publicity and public information model- British India rule 1858- 1947 The age of PR – Independent India to till date
  16. 16. Evolution Of PR • Two way asymmetric model • Two way symmetrical model • I & B Ministry • People’ s participation  Launching of 5 year plan  General elections and emergence of democratic institution  PRSI  Growth of public sector  Mixed economy  Nationalization of scheduled banks  LPG
  17. 17. Evolution Of PR • Father of modern PR- Edward L bernays • Four US PR models Press agentry/publicity model Public information model Two way asymmetric model Two way symmetric model
  18. 18. Principles of PR • Basic Principles Audience analysis Relationship management Public interest Truth Good cause and good deeds
  19. 19. Principles of PR • Basic Principles Two way communication Multi functional discipline Social responsibility Sustained process Change agent
  20. 20. Principles of PR • Identification of publics  Who are the public that can influence and promote organizational goal?  What is the demographic profile of the public?  What is psychographic profile of the public?  What is the public opinion about the organization?  Who are the opinion leaders and decision makers that can help the organization?  How do we reach the public with the public relations message?
  21. 21. Principles of PR • Stakeholders • One message- different public • Segmentation of public • Major public Internal External
  22. 22. Principles of PR • Categories of public Employees Financial publics Suppliers Distributors Customers Government Opinion leaders Media public General community Special public International public
  23. 23. Principles of PR Opinion leaders Community leaders, caste elders Priests, clergy, mullahs Politicians, social activists, MP’s, MLA’s Civil servants, teachers, academicians Journalists, doctors, lawyers, public relations manager, marketing executives, post masters Trade union leaders
  24. 24. Principles of PR The court of public opinion Public opinion alone can keep a society pure and healthy- Mahatma Gandhi Four components The nature of public The methods of relations Public interest Public opinion
  25. 25. Principles of PR Types of opinion leaders Formal opinion leaders- IAS Informal opinion leaders- ADMIRED Public opinion polls Voice of public is voice of god
  26. 26. Strategic Public Relations Management dimensions  Human resource management  Financial management  Production management  Marketing management  Business management  Office management  Industrial relations management  Media relations management  Public relations management
  27. 27. Strategic Public Relations Relationship management Employees relations Investors relations Customers relations Media relations Relations in crisis management
  28. 28. Strategic Public Relations • Strategy- a plan designed to achieve a particular long term aim • Tactics – it is a skillful device or method used to implement a strategy
  29. 29. Strategic Public Relations • PR as a top management function • Analytical tool • PR practice • Public transport • Lowest hierarchy • State of art
  30. 30. Strategic Public Relations Two pronged strategy • Making PR indispensable to the CEO of a company on one hand • Elevating the position of the chief of public relations to the senior management level to provide professional advice to the CEO
  31. 31. Strategic Public Relations • Technology • Know your CEO
  32. 32. Strategic Public Relations • Boundary- means border or limits of an area or an organization • Spanning- is measuring the distance or the environment of an organization • Public relations- is a bridge of communication between organization and its publics • System – is an inter connecting network within an organization.
  33. 33. Strategic Public Relations • Environmental scanning- “the varied information gathering, analysis, dissemination activities that organization pursue in order to keep up to date with changes in the organizational environment” • Information gathering, processing, feeding.
  34. 34. Strategic Public Relations Areas where other departments consult PR manager To obtain advice from an expert about a communication problem For help in communicating externally. To facilitate or mediate internal communication between units and employees To bring news and views from outside through feedback mechanism To undertake marketing communication
  35. 35. PR Departments & Agencies Four functions of PR are(4 A’s) Analyst Advisor Advocate Antenna
  36. 36. PR Departments & Agencies • Private • Government • State and central government • National campaigns such as pulse polio, national savings, family planning etc are carried out by central government. • Regional level – state level
  37. 37. PR Departments & Agencies • The ministry of information and broadcasting • Press information bureau • PR in railways, defence etc
  38. 38. PR Departments & Agencies Commissioner Director Additional director (press) Asst. Director state information centres(7) District PROs Asst. project 23 officers (tribal welfare publicity) 8 Divisional PROs 69 Joint director advt Regional deputy directors 6 zones Joint director admin Chief information engineer9 electronic media Accounts officer
  39. 39. PR Departments & Agencies Private sector 4 sections Corporate image, advertisements and crisis management Media relations- press release, conferences, liaisons with media Publications- house magazines Community relations
  40. 40. PR Departments & Agencies A. Corporate office Chairman and managing director General manager PR B. Local head office Chief general manager Asst general manager PR C. Zonal office Deputy general manager Deputy manager PR PR Set up in state bank of India
  41. 41. PR Departments & Agencies • In house PR department Merits Better communication Permanent jobs Material requirement easily available for journals, annual reports, corporate profiles, documentary etc. 24*7 service Economical
  42. 42. PR Departments & Agencies • In house PR department Demerits Uncritical and biased because of influence of management Experience of other fields No continuity Non professionals
  43. 43. PR Departments & Agencies • PR consultancy • Outsourcing • PR as to Top Management
  44. 44. PR Departments & Agencies HRD and Marketing Advice on solving communication problem Communication with internal and external Bring news, feedback and views Undertake marketing communication
  45. 45. PR Departments & Agencies • PR budget • PR department plan  Executive summary  Review of progress against previous year’s plans  Budget performance  Budget proposals  Implementation of plans  Media wise program  Department structure  Policy
  46. 46. PR Departments & Agencies • PR team • Recruitment • PR manual
  47. 47. PR Departments & Agencies PR agency Advantages Independent services Long varied experience Unsatisfactory service Disadvantages
  48. 48. Corporate Communication • Corporation- a large company or group of companies authorised to act as a single entity and recognized as such in law • Corporate public • Corporate face
  49. 49. Corporate Communication Corporate communications v/s corporate PR Corporate communication three broad components  Communication by a corporation to influence stakeholders and publics  Marketing communication which is directed at achieving sales  Organizational communication engaging those publics where there is interdependence by implication with major groups such as investors, employees and suppliers.
  50. 50. Corporate Communication Dimensions of corporate PR Employees relations Shareholder’s relations Customer relations Dealers and suppliers relations Community relations Media relations Relations in crisis management
  51. 51. Corporate Communication Proactive and reactive PR Six areas of proactive PR  Feedback, honest, does it matter, problem  Confidence about feedback, internal and external  Image is satisfactory, if not..why..plans we have?..our reputations  Customer’s communication expectations, current levels of quality are appropriate?  Fairly claim to be creative in what we are doing?..best in using are resources, knowledge and skills, are using fresh ways..  Are we identifying customers grievances and problems unasked?
  52. 52. Corporate Communication The company visit
  53. 53. Corporate Communication • Corporate identity and corporate image • Identity- the distinguishing characteristic or personality of an individual, logo etc. • Symbol of corporate identity • Image • Corporate reputation
  54. 54. Corporate Communication Values • Extra psychological value • Perceive as functional similar • Increase job satisfaction • Increase advertising and sales force effectiveness • Supports new product • Powerful signal to competitors • Helps in raising capital
  55. 55. Corporate Communication • CSR • Corporate citizen
  56. 56. Stakeholders Relations • The people who affect or are affected by an organization’s programmes, policies, services or products are mainly the stakeholders. • Linked with the interest of ESC • Employees • Shareholders • Customers
  57. 57. Stakeholders Relations • New trends in recruitment Principles of employees relations Share information Avoid distortion of information Media Timely Loyalty Feedback information
  58. 58. Stakeholders Relations Area’s of employees PR Organizational information Job information Collective bargaining issues General education
  59. 59. Stakeholders Relations Tactical objectives • Achievement of targets in production • Achievements of quality standards • Achievement of cost reduction goals • Achievement of productivity, improvement from new equipment and procedures, change in facilities, machines and methods • Introduction of new practices, changes in work standards, restructuring of jobs, changes in classification and pay rates • Resolution of employee dissatisfaction, strike, threats through sound understanding of the issues.
  60. 60. Stakeholders Relations Employees media and methods • Print media • Audio and oral media • Visual media • Audio video media • IT new mass media
  61. 61. Stakeholders Relations • Employees feedback • Orientation program
  62. 62. Stakeholders Relations Financial PR Three M’s Men Money Material
  63. 63. Stakeholders Relations Investing public • Actual shareholders of public owned corporations • Financial opinion leaders • Financial journalists of both print and electronic media
  64. 64. Stakeholders Relations • The financial calendar • Financial PR program A plan for communicating with stock brokers and financial institutions A planned communication program for media Effective communication plan with its internal public
  65. 65. Stakeholders Relations Customers PR Customer service Customer satisfaction index Educative slogans
  66. 66. Stakeholders Relations Social communication The principle and techniques of communication as applied to creating awareness on social evils, issues and getting them eradicated from the society may be called social communication
  67. 67. Stakeholders Relations • Social justice • NGO’s • Sponsorships  Goodwill by association  Media coverage and association  Market penetration and sales campaigns  Alternative advertising  Hospitality platforms  Employee benefits  Strengthened identity  Enhance the reputation and image of the company  Give product brands high visibility among purchasing publics  Corporate identity
  68. 68. Stakeholders Relations • Community relations • Staff make a social impact • Government relations
  69. 69. Crisis Management • An unpredictable major threat that can have a negative effect on the organization, industry or stake holders Three broad features  Cannot be predicted, but can be expected  A major threat has the potential to disrupt organizational operations in some way  Can threaten the organization, the industry or the stakeholders
  70. 70. Crisis Management Types of crisis  Technological crisis  Management failure crisis  Malevolence crisis  Natural calamities  Man made disasters  Government crisis  Product related crisis  Take over and merger crisis
  71. 71. Crisis Management • Starting crisis • Cash crisis • Delegation crisis • Leadership crisis • Prosperity crisis • Finance crisis • Management succession crisis
  72. 72. Crisis Management Stages of crisis • Before the crisis • During the crisis • After the crisis
  73. 73. Crisis Management Planning for a crisis- expected the unexpected Catalogue the area of crisis and evolve a policy to manage the crisis Appoint a crisis committee which will act to both prevent and manage crisis Put the plan in writing or bring out a crisis manual for the organization Define the role of communication Test the plan, test and test again
  74. 74. Crisis Management • Crisis team • http://www.ndmindia.nic.in/
  75. 75. Crisis Management Crisis PR strategy Crisis communication as information Crisis communication as strategy
  76. 76. Crisis Management Ten points of crisis PR  Prepare crisis plan  Prepare advance background information  Manage inside and outside two way information flow  Three R’s- Regret, resolution, reform  Establish a crisis information centre  Effective media relations management  Official version  Project relief and rehabilitation measures  Crisis no longer local, always global  Accuracy
  77. 77. Public relation in Government Democratic form of government based upon Public opinion as supreme power People are both sovereign and subjects Bureaucratic are public servants Welfare of the people is the welfare of the state Government is accountable and answerable to the people People’s feedback a prerequisite for the success of democracy
  78. 78. Public relation in Government State Obligatory or primary functions Optional or secondary functions
  79. 79. Public relation in Government • Government- citizen interaction • Information Government PR • Free two way flow of ideas and information from both ends • Accountable and answerable • Information RTI • Media
  80. 80. Public relation in Government • Media relations Four basic goals Public policy communication: gain public support Information service Developing and protecting positive institutional image Generating public feedback
  81. 81. Public relation in Government Management of public information Indian information services State information services
  82. 82. Public relation in Government • Media units of ministry of information and broadcasting Ministry of information and broadcasting • AIR & DD • Development • Import and export of films • Development and promotion of film industry • Organization of film festivals and cultural exchanges • Advertising and visual publicity • Press relations • Administration of the press and registration of book Act 1867, in respect of news paper • Dissemination of information about India within and outside • Research, reference and training
  83. 83. Public relation in Government Ministry  Registrar of newspaper for India RNI  Press information bureau PIB  Research, reference and training division  Photo division  Publication division  Films division  Directorate of advertising and visual publicity  Directorate of field publicity  Song and drama division  Directorate of films division
  84. 84. Public Relations in Police • Distrust • Five dimensions of police PR  Role of police in democratic polity, public accountability and answerability, relations should be human not administrative  Projection of police services to the cause of the community  Seeking people’s cooperation, trust, in discharging the functions of community policing  Relationship with media  Measures to ascertain the perception of the public about police services and its image
  85. 85. Public Relations in Police • Twin objective • Police behavior • Police image
  86. 86. Public Relations in Police PR practice in police department • Employees relations- educating and motivating police force • Community relations- educating neighborhood on police services • Media relations- cooperation • Relations in crisis- • Feedback information- people’s reaction
  87. 87. Public Relations in Police Two watchdogs • Press • Police Professional PR approach
  88. 88. Public Relations in Banks Public perception • Customer friendly products and honest services • A public relations communication strategy
  89. 89. Public Relations in Banks Four stages The money lenders table The much elite owners banking Public sectors banks Competitive banking in the liberalized economy
  90. 90. Public Relations in Banks Dimensions of PR in banks • Employees relations • Relation with customers • Media relations • Citizen’s charter
  91. 91. Public Relations in Banks Types of customers • Provider • Provider transactor • Provider seeker • Borrower • Borrower transactor • Borrower seeker • Transactor seeker • Transactor • Seeker
  92. 92. Public Relations in Tourism Why tourism?
  93. 93. Public Relations in Tourism Need for PR in tourism • To compile data and promote places of tourist interest among the prospective tourists • Travel magazines for benefit of domestic and foreign tourist • To identify and encourage travel writers by providing tourist information for writing articles in travel magazine and other media • To maintain media relations for coverage of tourist places, hotel industry in both print and electronic media • To launch multi media public relations campaigns like the incredible India Tourism development corporation in 2006-2007 to project India as a global tourist destination. • To provide feedback information about the reaction of tourist to facilities, services etc.
  94. 94. PR in Public Sector Features of public sector • Owned by government and accountable to people through parliament or state legislatures • Few cases no competition • IRDA • LPG in 1991
  95. 95. PR in Public Sector Challenges of public enterprises Competition with multinationals Globalization of markets Technological up gradation Efficiency Improvement in communication
  96. 96. PR in Public Sector Function  Employees relations  Shareholders relations  Customer relations  Community relations media relations  Communication about environmental protection  Promotion of reputation of public sector  Corporate advertising  Management of crisis communication  Media monitoring and feedback information
  97. 97. PR in Municipal Government Units of local government serve twin objectives Functions as the agents of state government insofar as tackling the problems of local areas Acts as individual units with statutory powers to fulfill the needs of the local community
  98. 98. PR in Municipal Government • Adequate public understanding how city government functions. • Current public information about city operations. • Channels through which the citizen can effect city government policy and actions. • Channels through which the citizen can be reached by the city government, its officials, and other representatives. • To maintain better media relations with press, radio and television. • To make use of news media such as internet. E mail for quick transmission of messages. • To help municipal officials understand the role of the media in city corporation and citizen relations.
  99. 99. PR in Municipal Government • When the corporation is involved in crisis, public relations must tell the facts to the media at the earliest possible moment. • To instil better civil consciousness among the citizens for proper utilization of civic amenities. • To advice the municipal government on policy matters, gauge public relations and suggest the administration on the means of gaining public acceptance and cooperation. • To conduct educative campaigns to seek public support for new taxation proposals and other schemes. • To inform the civic administration about public reactions and attitudes on civic policies as reflected in media.
  100. 100. PR in Transport corporation • Roadways • Waterways • Railways • Airways APSRTC
  101. 101. PR in Airlines Functions in airline transportations • To inform the public through all available media about the corporate objective and programmes of corporations including the passengers amenities taken up for the benefit of commuters. • To high lights the problems such as damage, attack on crew, etc. • Instil better traffic consciousness among commuters such as maintaining queues, avoiding foodboard travel, purchasing correct tickets, etc. • To identify the adverse criticism on operation of busses , behaviour of crew as appeared in the advertisements or from written and oral complaints from opinion leaders.
  102. 102. PR in Airlines • Issue clarification on criticism appeared in the press without any basis. • Making house journals • Arrange for training in PR and code of etiquette for the bus crew and other employees. • Launch employees communication program. • Evaluate the impact of the corporation’s policies on the public and advise the corporation on policy matters.
  103. 103. PR for NGO’s  A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any government  The term originated from the United Nations (UN), and is normally used to refer to organizations that do not form part of the government and are not conventional for-profit business  In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status by excluding government representatives from membership in the organization.  The term is usually applied only to organizations that pursue some wider social aim that has political aspects, but that are not overtly political organizations such as political parties.
  104. 104. PR for NGO’s NGO type can be understood by orientation and level of co-operation. NGO type by orientation • Charitable orientation • Service orientation • Participatory • Empowering orientation NGO type by level of co-operation • Community- Based Organization • City Wide Organization • National NGOs • International NGOs
  105. 105. PR for NGO’s NGO sector in India http://ngo.india.gov.in www.ngosindia.com • Lack of or limited access to professional management expertise • Financial inefficiencies and malpractices • Vested organised crime and political interests • Extremism and terrorism
  106. 106. PR for NGO’s Need of PR Dependent upon fund raising, tax exemptions communication Need of people cooperation, communication plays a major role Media message to donors and to the beneficiaries Stakeholders relations
  107. 107. PR for NGO’s Audience for NGO’s  The employees of organization  The members of the board of management  The beneficiaries or the people served by the organization  The leaders, workers whose attitudes or behavior would influence the functioning  The individuals donors, corporations, charities, government who give donations  Similar NGO’s involved in voluntary work  Opinion leaders  Educational institute and the student community who can assist in their voluntary work  The media and their representatives
  108. 108. PR for NGO’s PR Goals • Promote public awareness of the organization’s vision, mission, goals and programmes • Design and implement public relations programme for fund raising campaign • Induce individuals and institution to make use of services • Produce publicity material on the services for distribution to the internal and external public
  109. 109. PR for NGO’s • Media strategy • Political PR • General elections • Political advertising • Free media coverage • India shining
  110. 110. PR for NGO’s • Celebrity • PR consultancy
  111. 111. Global PR and its Future • Global PR • Global communication • Why is international PR? • International public relations associations IPRA • International association of communicators IABC • Global forum for public relations GFPR
  112. 112. Global PR and its Future • Trade wars • http://www.carwale.com/research/comparecars/
  113. 113. Global PR and its Future
  114. 114. Global PR and its Future Global competition :Challenges for corporations • Reduction of cost of production and distribution • High productivity with greater efficiency • Quality of products and services of international standards • Customer care and satisfaction • Employees commitment to economic reforms • Global perspective- faster and better adaption of new technology • Effective HR, Financial, Marketing comm etc. • Effective PR/corporate communictaion management
  115. 115. Global PR and its Future Three pronged strategy 1. It is the corporate plan and performance of the organization that manages these challenges 2. It is the mindset of the workforce of a corporation, stakeholders and the corporate culture of the organization that manages these challenges 3. It is the PR communication as a strategic management function and also as catalyst of change that manage the challenge
  116. 116. Global PR and its Future • Integrated PR communications Five growth engines PR education PR as a top management function Multi media approach Integrated PR communication evaluation
  117. 117. Global PR and its Future • Future of PR • Trends • Social forces • Global challenges • Global v/s local
  118. 118. Global PR and its Future
  119. 119. Global PR and its Future Six growth engines shaping the future PR education and training Emergence of e public relations Two symmetric PR model Integrated PR communication PR society of India ITM theory of gandhian public communication
  120. 120. Global PR and its Future ITM theory of gandhian public communication I- Intra and interpersonal communication based on spirituality and sadharinikaran (meditation, prayer meetings, public meetings, word of mouth) T- Traditional folk art media M- Mass media M- modern information technology new media
  121. 121. Professional Organization Characteristics of profession  Mastery of particular intellectual skill through professional education and training  Professional literature, particularly text books and case studies  Measurement and research methods in the field to assess the results  Professional association to promote the recognition of public relation as a distinctive discipline  Code of ethics and high standards
  122. 122. Professional Organization • National PR associations –PRSI • National PR day- 21st april • Code of athens- Dr. albert oecki • http://www.prsi.co.in/
  123. 123. PR and the media • Medium – “means by which something is expresses, communicated or achieved”
  124. 124. PR and the media Classification of media • The presentation media • The representational media • The mechanical media
  125. 125. PR and the media sensory media Visual media Audio media Intrapersonal media Interpersonal media Mass media
  126. 126. PR and the media Functions of media • Information source • Interpretation forum • Education and persuasion forum • Entertaining source • Economic, political and social source
  127. 127. PR and the media Media and PR • Newspaper • Circulation • Radio • Television • Internet • Cinema
  128. 128. Interpersonal Media • Interpersonal media- communication that takes place within the individual mind. • Self view • Group communication • Mass communication
  129. 129. Interpersonal Media • Non verbal communication- that takes place through facial expression, eye contact, head positions, arm and hand movements, body posture and positioning of legs and feet.
  130. 130. Interpersonal Media Organizational communication Downward communication Upward communication Horizontal or side way communication
  131. 131. Interpersonal Media Poor listening • External distraction • Prejudice against speaker • Time lag between thinking speed and speaking speed • Interrupting speakers • Listening blocks • Poor speaking and delivery styles
  132. 132. Newspaper In PR
  133. 133. Newspaper In PR • Journalism • Guardian angel of democracy • Thomas Jefferson, third American president, “were it to me to decide whether we should have a government without newspaper or newspaper without government, I should not hesitate a moment to prefer the later”
  134. 134. Newspaper In PR Contents • News and current affairs • Editorial page (opinion page) • Letter to editor • Business columns- trade, market shares • Entertainment- music, dance, cartoons, comics, games • Sports • Education etc
  135. 135. Newspaper In PR Two tasks • To maintain appropriate media relations with press representatives • To provide corporate information to the media for coverage
  136. 136. Newspaper In PR • Complaint of journalist • Editors comment
  137. 137. Newspaper In PR • How to write a good press release • A press release in one of the communication tactics of sending news of public interest to journalists for use in the media. It aims at conveying essence of a story in journalistic style for coverage in the medium being approached
  138. 138. Newspaper In PR Good press release  Source  Date of release or dateline  Headline  The first paragraph or the lead  Additional paragraphs  Statistics  Conclusion or the final paragraph
  139. 139. Newspaper In PR • The lead-Five ‘Ws’ and One ‘H’ • Who, what, where, when, why and how • Body of story  Facts been presented properly and accurately so that reader can actually picture the occurrence  If the story includes disputed points, have both the sides fairly presented  Does it answer 5W and 1 H  Does it indicated the source of information  Is it covering all aspects to be comprehensive
  140. 140. Newspaper In PR Tips for successful press conference  Purpose  Venue  The date, day and time  Invitation  Background  Spokesperson or speaker  Signage  Question and answer sessions  Hospitality  Followup
  141. 141. Newspaper In PR Press tour • Function oriented – cover a project or inauguration • Familiarization or project study tour • Individual journalist tour
  142. 142. Newspaper In PR • Embargo • Press kit • Advertorial • Letter to editor • Measurement of media coverage
  143. 143. Visual media • “One picture is worth of thousand words” • Photography • Public relations photography • Convey message through visual tactics
  144. 144. Visual media Why should PR use photographs? • Action shots of technical operations of machines • Product and services photo in newspapers and catalogues • Illustrate reports, booklets, house journals, folders, posters • Illustrate news stories and features or events of organization • Illustrate press advertising and posters • Illustrate manuals, handbooks, annual reports • Illustrate record albums, photo features in house journals • Illustrate newscast in television • Illustrate exhibition and other outdoor publicity material • Human interest stories in photographs • To impart training with the help of pictures • Photographs in press kits
  145. 145. Visual media • Exhibition • Is exhibition is PR or marketing medium? • Categories of exhibition  Face to face  Multi media  Inform, educate, entertains and motivate  Socio economic development  Eliminate middle men  New products introduction  Comparing technologies  Feedback
  146. 146. Visual media Three components of organizing exhibition  Theme, design, construction, display of stands, product, photos, lighting, decoration, human interest live models  Management and running the exhibition- buildup to break down, well informed guides, visitor book, feedback from visitor  Publicity and public relations support before, during and after the exhibition
  147. 147. Electronic media- Radio & TV • Radio
  148. 148. Electronic media- Radio & TV • Other Facts about Radio Station in india: • FM Radio stations in india has a reach to 86 cities at present. • At present there are 240 FM Radio station. • FM radio reaches 40 million listeners in the four metros. • FDI and FII limits in a private FM radio broadcasting company have been increased from 20 per cent to 26 per cent • Private operators have been allowed to own more than one channel but not more than 40 per cent of the total channels in a city subject to a minimum of three different operators in the city. • The increase in FDI puts radio at par with print and news channels, for which the FDI is also 26 per cent. • At present, the Indian radio industry - which has 36 operators - tots up a turnover of Rs 1,200 crore a year.
  149. 149. Electronic media- Radio & TV AIR- three major components Entertainment Information Education
  150. 150. Electronic media- Radio & TV PR opportunities  News bulletins  Field taped interviews  Studio interviews/ discussions  Phone in programs  Sponsored serials  specialized audience programs  Youth programs  Educational  Development  Public service announcements
  151. 151. Electronic media- Radio & TV • FM services • Impact • Audience reach • Community radio stations
  152. 152. Electronic media- Radio & TV Writing for radio Conversational style Spoken language Easy to listen formula Testing copy Figures Honorifics Abbreviations Dateline language Pronouns Tense Mispronunciation Typing
  153. 153. Electronic media- Radio & TV • Television • Evolution Characteristics High impact Audience selectivity Fast awareness sponsorship
  154. 154. Electronic media- Radio & TV • PR medium Five ways to use TV News Events coverage Documentary films Products and services Commercial service
  155. 155. Electronic media- Radio & TV Writing for television • Four linguistic groups • Limitations • Impact • Tub lantern • Need based programs
  156. 156. Audio-Visual Media: Films • Significance of films • Darkened auditorium • Blending of film with TV • PR and films
  157. 157. Audio-Visual Media: Films Characteristics  Audio visual medium which appeals to both the senses of seeing and hearing  Cinema serves journalistic trinity purpose- to inform, to educate and to entertain  As the films combines, colour, sound and motion, it lends realism and authenticity to the messages Advantages  Ideas or messages received through the films are retained longer than those received by other idea  The films has no literacy barrier. Both literates and illiterates can understand the language of the films
  158. 158. Contact us Parveen Kumar Chadha… THINK TANK (Founder and C.E.O of Saxbee Consultants) Email :-saxbeeconsultants@gmail.com Mobile No. +91-9818308353 Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015 Should you have Good qualification, experience, expertise, contacts join the community of saxbee consultants

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