Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.

1. PUBLIC RELATION
Kashish Gupta
BJMC 4th semester
ENROLLMENT No.-
MAHARAJA AGRASEN INSTITUTE OF
MANAGEMENT STUDIES

2. WHAT IS PUBLIC RELATION?
"Public Relations is a management function
which tabulates public attitudes, defines
the policies, procedures and interest of an
organization followed by executing a
program of action to earn public
understanding and acceptance. "

3. NATURE
Public relations is the art and science of managing
communication between an organization and its key
constituents to build, manage, and sustain its
positive image.

4. PUBLIC RELATION INVOLVES-
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two
way communication process.
5. Fostering a positive relationship between an
organization and its public constituents.

5. OBJECTIVE
•Public relations provides an organization or individual
exposure to their audiences using topics of public interest
and news items that do not require direct payment.
• The aim is often to persuade the
public, investors, partners, employees and other
stakeholders to maintain a certain point of view about the
company, its leadership, products or of political decisions.
• Common activities include speaking at
conferences, winning industry awards, working with the
press, and employee communication.

6. •It provides relevant information on planning technical
and organizational developments, inventions and their
potential utilization, etc.
•The scope of public relation is wide and also include
political field. Entrepreneurs, teachers, political
leaders, social workers, religions, leaders are all
involved in public relations day in and day out.
•In business public relation is tool of management
like marketing, production and finance. It is
investing and creating asset for an organization
which is finally reflected in improved performance
profitability, and growth of the organization.

7. SCOPE
•Public relation is a window of the corporation through
which management can monitor external changes
• We find regular conflicts between employer-employee
consumer-manufacturer, management-
shareholders, citizens-government and so on due to
misconception and misunderstandings. These are generally
the major challenges where public relation practitioners
can play a crucial role. They should get to know the
psychology of the public mind and acquire skill in solving
and also avoiding such conflicts

8. Other public relations activities
include:
•Publicity events
•Books and other writings
•Collateral literature, both offline and online
•Direct communication
•Blogs
•Social media and social networks

9. FUNCTIONS
1. Community Relations-
Organizations can implement various programs to
improve community relations on a regular or even
ongoing basis. So, clearly, one of the major functions
of public relations is to bridge the
business/community gap. When organizations support
activities and programs that improve quality of life in
their communities their image and reputation will be
enhanced.

10. 2. Employee Relations-
The most important resource that a company has are
its employees and the customer service they provide.
The functions of public relations in regards to the
company’s employees is the maintenance of employee
goodwill. The image and reputation of a company
among its employees is also another responsibility of
public relations in its function of employee relations.

11. 3. Product Public Relations-
•When new products are introduced to the market the
role that public relations plays is crucial for creating
awareness and differentiating the product in the public’s
eyes from other similar products. When existing products
need a push public relations is often called on the
improve product visibility.

12. 4. Financial Relations-
This function involves communication with the wide
variety of individuals and groups that the company deals
with in the course of its operations. This includes the
stockholders and investors but is not limited to them.
Financial analysts and potential investors have to be
informed about the company’s finances. A well planned
and executed financial relations campaign can increase
the value of the company’s stock because of improved
image and reputation. This improved image can also
make it easier to gather additional capital.