The document provides guidance on creating a public relations plan to promote a local lithography club. It discusses conducting a situation analysis to understand strengths, weaknesses and perceptions. It also recommends establishing measurable objectives and identifying target audiences. The plan should shape the club's desired image and use tools like news media and events to effectively reach audiences. Guidelines are provided for developing publicity, working with media, and implementing the communications plan.
A great powerpoint from a presentation at the OFDA Conference in New Orleans Nov. 2008. This will help you promote your Office Furniture Dealership. Thanks to Johanna Hoffman for providing this to OFDA.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
This stripped down version of my media training does not inlcude the company/issue specific slides addressin the particular needs of those being trained but hopefully those needing a good tutorial
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
This document provides guidance for a Vice President of Public Relations on promoting a Toastmasters club to local media. It recommends targeting an audience, developing a media list, and introducing the club to media contacts. The VPPR is advised to send promotional materials like press kits and news releases to media members and be available to give interviews. The document also covers creating a club newsletter or website to inform members and visitors, attending Toastmasters events, and maintaining standards at club meetings.
A great powerpoint from a presentation at the OFDA Conference in New Orleans Nov. 2008. This will help you promote your Office Furniture Dealership. Thanks to Johanna Hoffman for providing this to OFDA.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
This stripped down version of my media training does not inlcude the company/issue specific slides addressin the particular needs of those being trained but hopefully those needing a good tutorial
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
This document provides guidance for a Vice President of Public Relations on promoting a Toastmasters club to local media. It recommends targeting an audience, developing a media list, and introducing the club to media contacts. The VPPR is advised to send promotional materials like press kits and news releases to media members and be available to give interviews. The document also covers creating a club newsletter or website to inform members and visitors, attending Toastmasters events, and maintaining standards at club meetings.
This document provides tips for startups on using public relations strategies to promote their business. It emphasizes crafting mutually beneficial messages that further business goals while also providing a good story for media outlets. The most effective PR focuses on how the story relates to the target audience rather than just being about the company. It also stresses identifying a compelling spokesperson and ensuring marketing channels are ready to convert interest into sales. Proper planning and relationship building with journalists can help startups get their message out and be seen as experts.
Press Release presentation, Press Release slide, press release in business co...Syed Rashid
The document provides guidance on writing an effective press release. It explains that a press release should follow an inverted pyramid structure, with the most important information at the top. It also stresses the importance of including the essential who, what, when, where, why details. The document outlines the typical sections of a press release, including contact information at the end. It emphasizes that press releases must be accurate, concise, and written for the target audience and media.
Here are the key steps to writing an effective guest column:
1. Contact the editor and pitch your idea. Explain the topic and angle in 1-2 concise sentences.
2. Write the column with a clear thesis statement and supporting arguments/examples. Keep it around 500 words.
3. Write in an engaging, conversational style using facts, quotes and anecdotes to support your position.
4. Meet the publication's deadline. Edit ruthlessly for clarity, concision and impact.
5. Thank the editor if published and promote it on social media to maximize exposure. Guest columns are a great way to share your expertise and perspective with a wider audience.
Here are some suggestions for Mission Hills Golf Club's media strategy:
Resources:
- Develop a comprehensive media database with contacts at top golf/travel publications, TV stations, etc.
- Train dedicated spokespeople and keep them available for interviews
- Create a digital asset library with high-res photos from all areas of the resort
Policies:
- Respond to media inquiries within 24 hours
- Proactively pitch story ideas to media weekly
- Designate a media relations manager as main point of contact
Media Plan:
- Send personalized pitches to top 100 outlets highlighting a new aspect of the resort monthly
- Host familiarization trips for journalists to experience Mission Hills first-hand
- Secure
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
The document discusses the goals and audiences of public relations efforts for the Federation, including communicating the value of the Federation and engaging the Jewish and Greater Cincinnati communities. It defines PR as promoting goodwill between an organization and the public and outlines common PR tools like social media, blogs, news releases, and video. The document also provides an example of a successful PR campaign that increased traffic to an article and suggests trends for 2015 like focusing on content and visual storytelling.
The document provides guidance on using publicity and public relations to grow a veterinary practice through local media outlets. It discusses defining publicity and promotion, and how building relationships with local reporters is a gradual process. Developing newsworthy story ideas that interest audiences and delivering them to media contacts can lead to regular appearances promoting the practice on news programs, which have high viewership and reach many local households at no advertising cost.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
PB Media is launching a new magazine and needs to define its target audience. The document provides information on different methods for understanding an audience, including:
1. Quantitative data from sources like the National Readership Survey can provide readership numbers and demographic breakdowns, but as a new magazine these figures are unavailable.
2. Qualitative research methods like focus groups and interviews provide richer audience insights and should be used to understand preferences. A focus group allows feedback on the prototype magazine.
3. An audience profile summarizes key attributes like age, gender, interests to target marketing effectively. Understanding competitors' audiences also helps with positioning.
4. Other factors discussed include socio-economic status, psychographics, geode
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
Public Relations 101 provides an overview of public relations (PR) and the tools commonly used. It defines PR as promoting goodwill between an organization and its publics. Common PR tools include social media, blogs/newsletters, news releases, media alerts, story pitches, media kits, and video. Content marketing involves creating valuable content to attract a target audience. Success can be measured through media coverage, website traffic, social media following, and calculated advertising equivalency. The document provides examples of PR campaigns and trends for 2015, which include a heavier reliance on PR over advertising and a focus on visual storytelling. It concludes with a glossary of common PR terms.
The document outlines Purple Door Communications' goals to increase awareness and usage of their My Purple Door portal and services through a targeted communications strategy. This includes increasing social media promotion, placing posters and flyers across campus, engaging directly with students at events, and analyzing usage metrics and feedback to optimize the strategy over time. The long-term goals are to redesign the Purple Door website to improve student experience and increase interactive and video-based content.
This newsletter from Elm Way Elementary School provides information on upcoming events, news from different grade levels, and new students and staff. It includes the principal's message, announcements for events one through three, and details for kindergarten through sixth grade classes. The purpose is to keep parents informed about assignments, projects, and school policies through articles on major assignments and class events.
1. Defining the target audience is crucial for the success of PB Media's new magazine as it needs to appeal to that audience.
2. Both quantitative and qualitative data are important - quantitative data provides readership numbers while qualitative data gives insights into readers' interests, preferences, and demographics.
3. To understand the target audience, PB Media should analyze factors like socio-economic status, psychographics, geodemographics, age, and gender, which will help define an audience profile and ensure the magazine appeals to the right readers.
This document outlines a 5-step process for creating an effective communications plan: research the context and objectives, identify target audiences and key messages, choose appropriate communication tactics and set a timeline and budget, implement the plan for understanding and action, and finally evaluate success. It was created by James Howe, a communications expert who provides additional resources via his blog, social media, and email newsletter.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
This document provides guidance on effective and ineffective word usage in crisis communications and news releases. It discusses common word usage mistakes to avoid, such as confusing stationary and stationery. It also covers punctuation and grammar mistakes. Effective quotes are described as being simple, visual, and aspirational. The document warns against using words that could be used against you by the media. It provides tips for crafting statements and news releases, including using simplicity, brevity, credibility, and consistency. Industry examples of redefining perception through language are given. The document also offers guidance on communicating with employees, unions, and the media.
This document appears to be an outline for a comprehensive marketing plan for a company. It includes sections for commercial/sales, rehab/human resources, and development/public relations. There are blank fields for goals and suggestions from interns and outside observers to fill in under each section. The document provides a framework to develop an overall marketing plan to increase awareness of the company from an objective viewpoint.
This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline of our Public Relations Plan for Two Paperdolls.
This document provides tips for startups on using public relations strategies to promote their business. It emphasizes crafting mutually beneficial messages that further business goals while also providing a good story for media outlets. The most effective PR focuses on how the story relates to the target audience rather than just being about the company. It also stresses identifying a compelling spokesperson and ensuring marketing channels are ready to convert interest into sales. Proper planning and relationship building with journalists can help startups get their message out and be seen as experts.
Press Release presentation, Press Release slide, press release in business co...Syed Rashid
The document provides guidance on writing an effective press release. It explains that a press release should follow an inverted pyramid structure, with the most important information at the top. It also stresses the importance of including the essential who, what, when, where, why details. The document outlines the typical sections of a press release, including contact information at the end. It emphasizes that press releases must be accurate, concise, and written for the target audience and media.
Here are the key steps to writing an effective guest column:
1. Contact the editor and pitch your idea. Explain the topic and angle in 1-2 concise sentences.
2. Write the column with a clear thesis statement and supporting arguments/examples. Keep it around 500 words.
3. Write in an engaging, conversational style using facts, quotes and anecdotes to support your position.
4. Meet the publication's deadline. Edit ruthlessly for clarity, concision and impact.
5. Thank the editor if published and promote it on social media to maximize exposure. Guest columns are a great way to share your expertise and perspective with a wider audience.
Here are some suggestions for Mission Hills Golf Club's media strategy:
Resources:
- Develop a comprehensive media database with contacts at top golf/travel publications, TV stations, etc.
- Train dedicated spokespeople and keep them available for interviews
- Create a digital asset library with high-res photos from all areas of the resort
Policies:
- Respond to media inquiries within 24 hours
- Proactively pitch story ideas to media weekly
- Designate a media relations manager as main point of contact
Media Plan:
- Send personalized pitches to top 100 outlets highlighting a new aspect of the resort monthly
- Host familiarization trips for journalists to experience Mission Hills first-hand
- Secure
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
The document discusses the goals and audiences of public relations efforts for the Federation, including communicating the value of the Federation and engaging the Jewish and Greater Cincinnati communities. It defines PR as promoting goodwill between an organization and the public and outlines common PR tools like social media, blogs, news releases, and video. The document also provides an example of a successful PR campaign that increased traffic to an article and suggests trends for 2015 like focusing on content and visual storytelling.
The document provides guidance on using publicity and public relations to grow a veterinary practice through local media outlets. It discusses defining publicity and promotion, and how building relationships with local reporters is a gradual process. Developing newsworthy story ideas that interest audiences and delivering them to media contacts can lead to regular appearances promoting the practice on news programs, which have high viewership and reach many local households at no advertising cost.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
PB Media is launching a new magazine and needs to define its target audience. The document provides information on different methods for understanding an audience, including:
1. Quantitative data from sources like the National Readership Survey can provide readership numbers and demographic breakdowns, but as a new magazine these figures are unavailable.
2. Qualitative research methods like focus groups and interviews provide richer audience insights and should be used to understand preferences. A focus group allows feedback on the prototype magazine.
3. An audience profile summarizes key attributes like age, gender, interests to target marketing effectively. Understanding competitors' audiences also helps with positioning.
4. Other factors discussed include socio-economic status, psychographics, geode
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
Public Relations 101 provides an overview of public relations (PR) and the tools commonly used. It defines PR as promoting goodwill between an organization and its publics. Common PR tools include social media, blogs/newsletters, news releases, media alerts, story pitches, media kits, and video. Content marketing involves creating valuable content to attract a target audience. Success can be measured through media coverage, website traffic, social media following, and calculated advertising equivalency. The document provides examples of PR campaigns and trends for 2015, which include a heavier reliance on PR over advertising and a focus on visual storytelling. It concludes with a glossary of common PR terms.
The document outlines Purple Door Communications' goals to increase awareness and usage of their My Purple Door portal and services through a targeted communications strategy. This includes increasing social media promotion, placing posters and flyers across campus, engaging directly with students at events, and analyzing usage metrics and feedback to optimize the strategy over time. The long-term goals are to redesign the Purple Door website to improve student experience and increase interactive and video-based content.
This newsletter from Elm Way Elementary School provides information on upcoming events, news from different grade levels, and new students and staff. It includes the principal's message, announcements for events one through three, and details for kindergarten through sixth grade classes. The purpose is to keep parents informed about assignments, projects, and school policies through articles on major assignments and class events.
1. Defining the target audience is crucial for the success of PB Media's new magazine as it needs to appeal to that audience.
2. Both quantitative and qualitative data are important - quantitative data provides readership numbers while qualitative data gives insights into readers' interests, preferences, and demographics.
3. To understand the target audience, PB Media should analyze factors like socio-economic status, psychographics, geodemographics, age, and gender, which will help define an audience profile and ensure the magazine appeals to the right readers.
This document outlines a 5-step process for creating an effective communications plan: research the context and objectives, identify target audiences and key messages, choose appropriate communication tactics and set a timeline and budget, implement the plan for understanding and action, and finally evaluate success. It was created by James Howe, a communications expert who provides additional resources via his blog, social media, and email newsletter.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
This document provides guidance on effective and ineffective word usage in crisis communications and news releases. It discusses common word usage mistakes to avoid, such as confusing stationary and stationery. It also covers punctuation and grammar mistakes. Effective quotes are described as being simple, visual, and aspirational. The document warns against using words that could be used against you by the media. It provides tips for crafting statements and news releases, including using simplicity, brevity, credibility, and consistency. Industry examples of redefining perception through language are given. The document also offers guidance on communicating with employees, unions, and the media.
This document appears to be an outline for a comprehensive marketing plan for a company. It includes sections for commercial/sales, rehab/human resources, and development/public relations. There are blank fields for goals and suggestions from interns and outside observers to fill in under each section. The document provides a framework to develop an overall marketing plan to increase awareness of the company from an objective viewpoint.
This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline of our Public Relations Plan for Two Paperdolls.
How PR Can Help You To Win More BusinessSara Paine
This document provides an overview of public relations (PR) and how it can help businesses. It discusses that PR can help increase awareness, change attitudes, and project a positive image to ultimately help drive sales. While PR cannot directly increase sales, it can generate goodwill, interest, and awareness which can help businesses through the marketing funnel. The document also outlines seven key things to know about PR, including that it is not a quick fix, can be difficult to measure, and will rarely get businesses direct front page coverage. It concludes by discussing different levels of PR support a business may need.
State of the Online Marketing Services Industry ReportHubSpot
This document summarizes the results of a survey of 750 online marketing agencies. It finds that:
1) Most agencies have dedicated teams for specific functions like sales, design, and technology. The top 3 services offered are web design, brand marketing, and social media.
2) The biggest challenges agencies face are variable cash flow, not generating enough leads, and signing new clients.
3) Agencies that derive a higher percentage of their revenue from retainers rather than projects report fewer challenges overall. Adopting a retainer model is recommended to improve stability.
A successful sales plan should include strategies for attracting new customers and growing existing customers. It should determine quotas for attracting new customers through letters, phone calls, meetings, and proposals. It also needs strategies for increasing awareness of products/services through professional associations, trade shows, social media, and press. Additionally, the plan should involve community engagement through local organizations and non-profits as well as business groups. Maintaining referrals from new customers is also an important part of the sales plan.
Ten ideas to help you develop a successful sales plan for 2015David Malone
The document provides 10 ideas for developing a successful sales plan for 2015, including: 1) Select sectors where you have credibility and prospects are favorable; 2) Develop relationships with representative organizations in that sector; 3) Leverage client relationships who are well-networked. It also suggests targeting up to 5 individuals within prospect companies, following targets on social media, connecting with complementary solution providers, attending networking events, becoming a thought leader, and staying in touch with past clients.
Parker is a businessman who needs a place to start his day alert, relax between meetings, and conduct business comfortably. Starbucks provides this solution with its welcoming coffee houses. Sales partners aim to make a connection by targeting business professionals, social groups, students, and locals daily. The sales philosophy is to sell passionately in a friendly environment to create loyal, returning customers through good service and a quality product.
Advertising is a form of non-personal promotion used by businesses, non-profits, and professionals to build brand awareness and demand. Major decisions in advertising include setting objectives, budgets, messages, and evaluating effectiveness. The document also discusses sales promotion techniques like coupons, premiums, and contests used to incentivize purchases, and public relations which involves building goodwill through favorable publicity and managing corporate image.
This document outlines a new inbound marketing approach for agencies to generate new business leads. It recommends creating a content-driven website and niche blog focused on a specific audience and their needs. The approach involves developing a system to regularly create and curate quality content, then using social media and tools to drive traffic to the blog and measure engagement. Implementing best practices for networking and calls-to-action are also covered. The goal is to position the agency as an expert and build awareness without traditional interruptive tactics, helping to land larger clients.
The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the importance of integrating these different communication channels to deliver a clear and consistent message. It also covers topics like developing effective communication strategies, setting advertising objectives and budgets, and selecting appropriate advertising media and timing.
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
This document outlines a sales plan for a company's sales team for the upcoming year. It includes an introduction of the sales team and organization, a review of last year's sales situation and results, strategic positioning within the market and against competitors, sales objectives and forecasts for the year, the sales model and budget, a timeline of initiatives, key success factors, and next steps. The plan provides details on high-level sections to guide the sales team's efforts for the year.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
The document provides an overview of Herbalife's sales and marketing plan, which allows members to earn income and rewards by building a strong organization. Members can increase their discounts on purchases up to 50% off and earn retail profits of 25-50% by selling products to customers. Higher levels like Supervisor provide additional benefits like wholesale profits and monthly bonuses. Reaching the top levels such as the President's Team and Founder's Circle provides eligibility for special promotions and higher production bonuses of up to 7%.
The document provides a marketing plan for CT Bento Cafe, a new Japanese restaurant in Ithaca, NY. The plan aims to increase awareness of the restaurant and position it as a healthy and affordable dining option for college students. Key tactics include revamping social media, developing a unified brand identity, organizing special promotions, and utilizing various media outlets like local newspapers, radio stations, and blogs to reach target audiences. The plan also includes competitor analyses, objectives, target audiences, and proposed strategies and tactics.
The document outlines a 7-step process for sales planning: 1) Define a promotional calendar, 2) Analyze past sales records, 3) Project initial sales, 4) Project revenues and expenses to determine results, 5) Adjust projections to achieve desired results, 6) Detail the plan by section, store, day based on history and campaigns, 7) Continuously monitor and adjust the plan based on sales. The process aims to align campaigns with company strategy and forecast sales and expenses to ensure planned results are achieved.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
The document provides tips for writing effective press releases, including making them newsworthy, concise, fact-based, and tailored for both print and digital media. It emphasizes the importance of including multimedia components, social sharing tools, and maintaining relationships with journalists. Sample press releases are also included to demonstrate best practices.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
How to invite the press to an event. Ultimate guideFrançois Huynh
This document provides guidance on how to effectively invite press to events. It recommends beginning by identifying the target audience and determining what makes the event newsworthy. A timeline is suggested, starting with a "Save the Date" notice a month in advance, followed by additional details. When composing press releases, the key details of who, what, when, where and why should be in the first paragraph. Finding a celebrity attendee or unique element can help "hook" reporters. Photos and follow up are also emphasized to maximize coverage and build relationships. The overall message is to be well-prepared and respect reporters' needs for concise, relevant information.
This document provides guidance on how community groups can get local media coverage to promote their projects. It outlines what makes a compelling story, how to write and distribute a press release, tips for interacting with journalists, using photos effectively, and leveraging social media. The key steps are to write a short, snappy press release focused on the five W's, distribute it to local press contacts one week before an event, and be prepared to discuss your project's key messages in any interviews.
This document provides guidance on developing an effective media relations strategy through four main steps: finding a story, knowing your target media, disseminating your story, and monitoring and evaluation. It emphasizes the importance of understanding how the media works by defining different types of media, news cycles and what reporters look for in a story. It also provides tools to help identify a newsworthy story idea, such as a checklist of news values. The document reviews how to craft a targeted media list and develop a press release to pitch your story. The goal is to educate on best practices for gaining media coverage in order to raise awareness of an organization.
The mononews e-Guide to the Lifestyle Press Release* provides a comprehensive summary, with clear and actionable steps, to produce the best possible lifestyle press release for today’s environment
The document provides information about public relations workshops for IFMA chapter and council PR chairs, including dates, locations and topics. It discusses best practices for PR such as writing press releases, developing media lists and understanding the differences between publicity, advertising and public relations. Guidelines are given for developing chapter PR files and engaging with media.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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1. Public Relations Planning
One of the advantages of developing a communications plan is that it allows you to assess your
situation, establish your objectives and maintain greater control over your communications
program and, in turn, the image you project for your litho club. In addition, by outlining the
various activities you may want to pursue, you will be able to set priorities for those which can
be supported within your budget constraints. This will help eliminate some of the "as you go"
style of spending which can prematurely deplete the club finances.
The following descriptions represent key steps in establishing a communications plan:
1. Situation Analysis
Before you proceed in any direction, it's important to know where you're at. What are the
strengths and weaknesses of your organization? What does your organization offer new members
or the community at large? What is the club's purpose? What do people currently think of your
organization?
You could be making many assumptions about the status of your organization. Recent reports in
trade journals indicate the graphic arts industry has some major image problems. Perhaps your
local community including prospective graphic arts students, have some misconceptions about
the industry and your organization.
Find out what the community thinks of your local litho club. Ask people outside your
organization, formally or informally, what they know about the graphic arts industry and your
club. A brief questionnaire will help you ask consistently organized questions and assure reliable
responses. That will give you a new perspective in analyzing your situation and determining your
future course of action.
2. Establish Objectives
Once you know where you're at, you can then determine where you want to go and how to get
there. You may want your objectives to include broader, industry-wide goals such as, "Creating a
positive image of the graphic arts industry to attract a greater number (you should establish a
specific number) of top students (define what a "top student" is) to graphic arts careers."
When establishing objectives, remember they should be:
Improvement oriented
Clearly defined
Measurable
Attainable
Tied to specific expectations
2. 3. Identify Your Audience
First consider a broad audience to include those who affect your organization and those who are
affected by your organization. You may cite groups like printing and publishing professionals,
educators, students, government agencies, suppliers, clients and others.
The next step is to divide these larger groups into smaller, reachable target audiences and
prioritize then so your communications effort is directed toward the most important among them.
In this way you can direct your primary effort toward those groups on which you wish to have
the greatest impact.
4. Shape Your Message
Once you've learned what your audiences think of your organization, you can then begin to mold
your desired image. You can use communications opportunities to shape your image. If you want
the public to see your organization as progressive, professional or community-minded, look for
opportunities to display those qualities. Then be sure your target audiences are made aware of
what you've accomplished.
Of course, it's important that you paint a true picture of your organization -- not a fabricated
image. But unless the public is made aware of your progressiveness, professionalism and
community-mindedness through your communications effort -- you may never achieve your
desired image.
Keep in mind that all club events or activities may not receive news media coverage, but this
does not mean that those events cannot be important public relations opportunities.
5. Tools for Reaching Your Audience
Local and trade news media can be important vehicles for reaching your target audiences. There
are several important sources that can be used in developing a mailing list for your club. These
include:
Local publicity distribution services
Media list services
Bacon's Publicity Checker
Standard Directory
Laramie's Television Contacts
Laramie's Radio Contacts
Broadcasting/Cablecasting Yearbook
Editor and Publisher Yearbook
Local libraries/Chambers of Commerce
Select a resource that best suits your needs, then develop and maintain a mailing list so you won't
need to reinvent one with each publicity mailing. A mailing list should include the following:
3. Name of publication/station
Editor's/Reporter's name
Address
Phone Number
Any other pertinent information, such as deadlines, circulation figures, etc.
Chapter 2. Public Relations Implementation
Publicity and Promotion
Planned activities can be the source of considerable attention by the news media Your
community, professionals in the graphic arts industry and others may be very interested in your
activities. Promotion of those activities can generate a considerable amount of publicity that will
benefit your club and the entire industry.
The following are just a few examples of what can be done to enhance your communication
effort:
1. Participate in local community events. Try to participate in a unique and interesting
fashion. Often local parades, events or shows need participants who can add color or
interest to these events. Be creative.
2. Seek opportunities to address pertinent associations , schools or other community
organizations. Before addressing any such group, release a news story announcing the
event and your club's participation, if the host organization is not doing so. Send an
advance copy of the talk to appropriate editors and/or radio and television broadcasters.
Publication deadlines will vary, so be sure to give advance notice appropriate to each
publication's specific requirements. Radio and television also need as much advance
notice as you can give them, even if they typically deal with fast breaking news.
3. Participate in college and high school career days by setting up an exhibit or a booth.
Announce such an event in a news story well in advance and don't forget to issue
personal invitations to graphic arts instructors, students and appropriate editors.
4. Don't overlook newsworthy events which may be a regular part of your club's activities,
such as:
News About People:
* Appointment of new officers
* Retirements
* Participation in community activities
* Club-sponsored scholarship recipients
* Award winners, such as "Member of the Year'
News About Club Activities
4. * Special events/meetings
* Scholarship sponsorship/availability
* Education support, donations, presentations
* Annual National Convention
* Social events
Editors and Newscasters have hundreds of news items competing for their attention and limited
time and space to fill. Nevertheless, a legitimate local or industry news story can catch their
attention. The following guidelines, along with the sample news release section in this manual,
will help you in your efforts.
Publicity Guidelines
1. Use samples to guide your writing.
In the samples provided in this manual, you will notice:
The source (you) is clearly identified in the upper-left hand comer and includes a name and
phone number of a person to contact for further information. Use club letterhead if you have it.
The stories are brief. They tell who, what, where, when, why and how. They tell it quickly, but
with sufficient detail to satisfy reader interest.
Language is plain, everyday English. Avoid using industry terms which may not be commonly
known. Even when submitting information to the trade publications, you should not become
overly technical in your language.
The most important information should always be at the beginning of the story -- this is known
as the "lead."
Stories should be typed and double-spaced on one side of 8-1/2" x 11" paper. Use club stationery
for the top page, if it's available.
Include black and white glossy photos when appropriate. Avoid the "grip and grin" handshake
poses and sedentary group shots. Always try to show some action in photographs. Never write on
a photo -- front or back! Provide captions on a separate piece of paper, attached with removable
tape, which explain the photo subject.
2. Call on local editors and media people. Research indicates that when an editor can
connect a face and name with a news release, the chance that it will be used greatly
increases. You might want to personally deliver an important news release. Some words
of advice:
You might need to request a brief appointment in the case of daily newspaper editors. Early
mornings or early afternoons are the best time to call or meet an editor because those times avoid
5. deadline periods. Avoid calling on weekly newspapers the day before the paper goes to press;
they'll be too busy to talk to you.
If you have cause to place advertisements with a publication or station, do not presume or
suggest in any way that this gives you the right to have your news releases used. That is the
surest way to guarantee that nothing you submit will be used.
Be sure to provide copies of stories to all appropriate media outlets.
Observe deadlines! Get "events" stories in the mail as much as two weeks to a month in advance,
depending on the publication. Magazines may require as much as two to three months lead time.
If you write a story during or after an event, be sure to deliver it promptly while it is still timely.
Chapter 3.
Rules For Working With The News Media
(By Samuel Weber, Editor, Electronics Magazine)
1. Become familiar with the major publications for reaching your audience and know what
kind of information they need.
2. Establish and maintain regular communications.
3. Always be honest.
4. Don't be afraid to say, "I Don't Know," but be willing to find someone who does.
5. Be available.
6. If you've promised a story exclusively to one publication, honor your promise.
7. Maintain the schedules agreed upon with the publication.
8. When you supply written information to an editor, make sure it's accurate, clear and
complete.
9. When talking to an editor, determine his level of understanding about your organization.
10. Never threaten or cajole an editor with advertising.
Chapter 4. Meetings and Events
Your regular meetings and special events are ideal opportunities to bring in new members as
well as attract local media coverage. Thorough planning and follow-through are key to the
success of these events. Use the meeting checklist provided in this section to guide your
planning.
Open houses, meetings and printing demonstrations are prime means of showing students,
teachers, business leaders and others what modern print operations are really like and attract
local media coverage as well. Because these events are such attention-getters, you'll want to do
everything possible to assure that they go "off without a hitch"
Speakers
6. The main ingredient in a successful meeting is a good speaker. In selecting speakers, remember
that people who excel in their business are not necessarily excellent speakers. Try to select guest
speakers who are known to make interesting and engaging presentations.
Subject matter and titles also are important. The talk should be of interest to the maximum
number of members and the title should be descriptive and, if possible, intriguing. Be sure to
screen speakers carefully so there will be no surprises when they present to your club.
Keep in touch with the speaker after he or she has agreed to make a presentation to your club.
Inform the speaker of the nature of the meeting, the time available and what rise is on the
agenda. Let the speaker know what the room looks like and what equipment is available for
his/her use. Find out in advance if he/she needs additional audio visual support such as a slide
projector or flip chart. Also, request background information suitable for an introduction. A
black and white photo could also enhance your pre-meeting announcements.
Be sure to circulate meeting announcements to the appropriate media well in advance, but not so
far in advance that the announcement will be lost or discarded. The same holds true for
announcing the meeting to club members. You may want to notify your membership with a
catchy announcement a month or more in advance so they can plan to attend. You might also use
similar information to produce an item or two for your club newsletter. Then, follow-up with
reminder postcards and/or phone calls to verify attendance.
Be sure your announcements convey the benefits of attendance to club members.
There are many other details to attend to prior to the meeting. The speakers remuneration (if any)
should be discussed openly and immediately. Whether or not it a paid speaker, the club should,
at a minimum, offer to make any necessary reservations for travel or lodging
If your guest should require hotel accommodations, offer to provide transportation from the hotel
to the meeting facility. If the speaker declines, be sure adequate directions are provided. Even if
the speaker does not take advantage of the courtesies you offer, you will make a good
impression.
Other details include pre-meeting setup of any necessary props, focusing the projector and
making sure slides are in trays right-side-up, heating or air conditioning is set properly, knowing
how to control the lights, and so on.
Another important activity is introducing your speaker to club officers and members. Never let
your guest stand alone while club members socialize.
Start your meeting on time and take care of any necessary business promptly, allowing ample
time for your speaker to present. When announcing your speaker, be sure to pronounce his or her
name correctly. Very few people are annoyed when they are asked for the correct pronunciation
of their name, but it is embarrassing for everyone if a speaker's name is mangled in an
introduction.
7. If there is to be a question and answer session to follow a presentation, it's a good idea to have
someone screen the questions so they do not stray too far from the topic or become too narrowly
defined. With larger audiences, it helps to have a moderator repeat the questions so that everyone
can hear. You may want to have a few questions "planted" in the audience to avoid dead silence
when the speaker asks, "Are there any questions?"
When the speaker is through, thank him/her for attending, and extend an invitation to stay for
any planned post-meeting social gatherings. See that the speaker has necessary transportation
and directions for departure. In a day or two, write your speaker to reiterate your appreciation
and include any newspaper clips about the meeting.
If your speaker presented a strong message that could impact the industry, your club or the
community, take advantage of this opportunity for post-meeting publicity. Provide a summary of
the speakers' salient points to the media Do not just rehash everything that was said, but focus on
the powerful, insightful, educational portions of the presentation.
Interviews
You may think you will never have occasion to be interviewed by a representative of the news
media. However, the possibility is not as remote as you think. As your organization uses its
communication efforts to develop a higher profile, you may find there are media organizations
who rum to your club to find industry experts. Or perhaps your club's activities will capture
media interest and someone in your organization ms), be asked to elaborate on the club's
involvement.
There are many do's and don'ts for dealing with the news media in an interview. Some of those
most pertinent to the Litho Club organization may include:
1. Learn, if possible, the full reason for the requested interview and how you or your
organization fit into the story. This will help you prepare for the interview in advance.
2. Prepare for the interview. Once you have an idea of what the reporter needs to know
about, plan how you are going to respond to anticipated questions.
3. Know the message you want to convey during the interview and make sure each point is
worked into your responses as appropriate.
4. Use simple terms. Omit industry jargon or lingo. Carefully explain any specialized
terminology that must be used but don't be condescending.
5. Give direct answers. Do not ramble on the subject, but give direct answers beginning
with the conclusions, followed by supporting facts.
6. Give reporters as much printed information as possible at the time of the interview for
greater understanding in reporting on the subject.
Handling the public relations function for your Litho Club should be very rewarding and help
your organization grow. While it is definitely hard work, it can also be fun. And that's what you
should strive for while achieving the goals of the organization -- to have fun.