Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation, brand perception and culture.
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. It is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.
It’s the art and science of talking to the right audience in the right voice. It influences and shapes a company’s image, reputation, brand perception and culture.
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. It is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.
Research is essential element in public relation. Public relations are the act of
communicating to the public in order to create an acceptable image of the company
in which we are working for. This means a public relations professional need to
understand what the public considers an acceptable image, which is often done
through research. It provides the initial information necessary to plan public
relation action and to evaluate its effectiveness. Without research, public relations
would not be a true management function.
Public relations
Public relations (PR) are the practice of deliberately managing the spread
of information between an individual or an organization (such as a business,
government agency, or a nonprofit organization) and the public.
Public relations are used to build relationships with employees, customers,
stockholders, voters, or the general public.
Public relations research
Public relations research is a simple use of communication to persuade public.
Public relations research is an essential part of public relations management.
Types of Public relations research
There are three types of public relations research. These are in the following:
1. Applied research
2. Basic Research
3. Introspective Research
The descriptions of these are given below:
A series of actions advancing a principle or tending toward a particular end.Stages of Building Advocacy Campaign are Planning, Implementation, Execution, Evaluation.
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
Communication project management approach for non govermentals by wycMarek Koziol
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The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research, created cases studies and toolboxes. (2011) The Uchaguzi Case Study was created by Jennifer Chan.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Art Pastor's Guide to Sabbath | Steve Thomason
PR process
1. CONTENTS
2.1. COMPONENT
2.2 . PUBLIC RELATIONS OBJECTIVE
2.3 . PUBLIC RELATIONS STRATEGY
2.4 . PUBLIC RELATIONS PROCESS
2.1. COMPONENT
= Public Relations Objective
= Communication programme
= Content / message development
= Media Co-ordination
= Impact / Result monitoring
2.2. PUBLIC RELATIONS OBJECTIVE
For developing a sound Public Relations programme, a clear well-defined Public
Relations objective needs to be established. These objectives should be very specific
and measurable.
Example:
Objective: To immunize two million child of the state above the
age of 3 and below the age of 5 during the period of August 15
to August 30 to avert the Polio.
Evaluation: Success of the programme can be determined by
the actual number immunized.
Objective:
1. To begin to provide the public with regularly scheduled
advertisements about the danger of burning plastic in open
air and its associated disease like cancer, disabled child etc.
2. To personally contact once in 3 months all media
representatives (press meet) in order to inform the health
hazards and to seek their cooperation for highlighting the
issues.
2.3. PUBLIC RELATIONS STRATEGY
For effective implementation of the Public Relations objective a Public Relations
strategy is to be evolved. The process of strategy starts with planning which consist
of:
a. Determining Key results area
b. Define roles
c. Selecting and setting objectives
d. Preparing action plans relating to programming, scheduling, budgeting,
fixing accountability and establishing rules and procedures.
2. Rice and Paisley suggest the guidelines for planning a successful campaign.
i. Assessment of the needs, goals and capabilities of target audiences.
ii. Systematic campaign planning and production
iii. Continuous evaluation
iv. Complementary roles of mass media and interpersonal communication
v. Selection of appropriate media for target audiences.
2.4. PUBLIC RELATIONS PROCESS
The definition of Public Relations as relations with the general public through
publicity, those functions of a corporation, organisation, branch of military service,
etc., concerned with informing the public of its activities, policies, etc., attempting to
create favourable public opinions.
Public Relations is the planned effort to influence opinion through good character
and responsible performance, based upon mutually satisfactory two-way
communications.
1) Research-listening: This involves probing the opinions, attitudes and reactions of
those concerned with the acts and policies of an organisation, then evaluating the
inflow. This task also requires determining facts regarding the organisation:
"what's our problem?"
2) Planning-decision making: This involves bringing these attitudes, opinions,
ideas and reactions to bear on the policies and programmes of the organisation. It
will enable the organisation to chart a course in the interests of all concerned:
"Here's what we can do."
3) Communication-action: This involves explaining and dramatizing the chosen
course to all those who may be affected and whose support is essential: "Here's
what we did and why."
4) Evaluation: This involves evaluating the results of the programme and the
effectiveness of techniques used: "How did we do?"
The first phase of Public Relations process is identifying and listing out the
information or message to the communicator.
The second phase of Public Relations is process to ascertain the existing image
or awareness level about the issue in the target group or common public.
The third phase of Public Relations is developing of communication objectives
and priorities.
The fourth phase of Public Relations is deals with developing the message and
choosing the media to transit.
The fifth phase of Public Relations is the implementation of the message and
media, coordination or the dissemination of message.
The sixth phase of Public Relations is communication process to check
whether message reached properly and the expected action or behaviour or knowledge
3. on image factors.
The seventh phase of Public Relations, in case the message did not reach
properly identified the reason for the ineffectiveness and rectification of the same and
disseminate the revised message.
Now, let us briefly see the above component:
1. Listing and prioritising of information is to be disseminated:
May wish to inform the public:
a) The new policy of the Government or organisation
b) The change in the existing policy
c) The new scheme promoted
d) The change in the existing scheme
Public Relations activity starts with identifying the message to be disseminated
and prioritised.
2. Ascertaining the existing knowledge level or understanding the perceptions of
the public:
The organisation can check a quick survey among the target group of the public to
ascertain the knowledge level of the issue for which the organisation is planning to
initiate Public Relations process and in case of the image it is essential to know
whether the image is positive, neutral or negative in terms of the assessment or in
terms of the organisation or both.
3. Communication objectives and prioritise:
Based on the knowledge level or image factor, communication objectives is to be
established which is possible to evaluate and the top management approval is
required. For example, communication objective instead of using the term increasing
awareness level about the scheme, it should be specific "By 2005, in the number of
families where of the scheme be atleast one lakh" so that we can evaluate the impact.
4. Message and Media:
After choosing the objective, the content of the message need to be developed.
While developing the message we should keep in mind the media in which we are
going to use for disseminating that message. TV/Visual media may be effective for
showing the demonstrating awareness. Training media may be effective whether the
recipient may wish to keep the gap or further reference.
5. Implementation of message and media:
Based on the expected reaching level and target group, the budget is to be
prepared and message is transmitted through the appropriate media's.
6. Impact assessment:
After release of the message, it is essential to study the impact at interval by
interacting with the target group.
7. Message redesigned:
In case, the interaction of the target group reveals the message did not reach as
4. expected the modification in message or media need to be done and the revised
message should be disseminated.
The research process:
Opinion, market and academic researchers have developed a pattern of research that involves
nine basic steps:
1) Statement of the problem
2) Selection of a manageable portion of the problem
3) Definition of concepts and terms
4) Literature search
5) Development of a hypothesis
6) Determination of a study design
7) Gathering of the data
8) Analysis of the data
9) Recording of the implications, generalization, conclusions
Research for analysisof a specificproblemshouldinclude these elements:
1) A broad overview of whathasgone before thatinfluencesthe presentsituation
2) Changesexpectedinthe environmentinthe nextyearorso that couldaffectthe organisation.
3) Social,political andeconomictrendsforeseeable in the nextfive totenyearsthat couldaffectthe
organisation;and
4) What the organisationcando to influence the publictoaccelerate favourable trendsandslow down
unfavourable ones.
5. Public Relations Process:
FACT-FINDING
RESEARCH
PLANNING AND
PROGRAMMING
COMMUNICATION EVALUATION
Situation
Background
Causes
Precedents
Allies
Opponents
Neutrals
Strategic
Analysis
Objectives
Alternatives
Risks
Benefits
Consequences
Decision
Tactics
Actions
Timing
Repetition
Follow-up
Results
Yardsticks
Proposal
Vehicles
Media
Talent
Cost
Approval
Commitment
Support
Participation
Conclusions
Revisions
Renewal
Termination
Feedback
6. There are at least nine questions to be answered.
i) What are the objectives in influencing public opinion?
ii) What are the alternative avenues of action for attaining them?
iii) What are the risks in taking each avenue?
iv) What are the potential benefits in each?
v) What are the potential consequences beyond each?
vi) Which avenue do we choose to take?
vii) What should be the structure of a proposal to proceed on the course chosen
embodying the projects and programmes we want to carry out?
viii) In what form do we present our proposal to best advantage for approval? To
whom?
ix) What is the minimum commitment in support and participation acceptable
from administration if the plan is to go forward and succeed?
INPUT ACTIVITY OUTPUT
ANALYTICAL
PROCESS
Target Groups
Media
Message
Intended effect
PROGRAMMING
Programming incl.
Budget Timing
PR PLAN
Analytical view on
present situation and
surrounding factors.
Co-ordination with
other corporate
activities.
ACTIVITIES
Evaluation
Follow up
ORGANISATION
POLICY
ANALYSIS PR POLICY
7. ANALYTICAL MATRIX FOR PUBLIC RELATIONS PROGRAMMING
Target
Group
Information
Interest
(Most
receptive
to…)
Intended
Effect
(reaction or
Relation
effect
Message
(policy
and image
values)
Media
(established
and
possible)
Priority
(long range
or short
term,
permanent
or
temporary)
Activities
(rough
outline)
Problemstatement:
The firstproduct of the researchisa statementthatsummarizes whatwaslearned aboutthe problem
situation.Writteninpresenttense, the problemstatementdescribes the situationinspecificand
measurable terms.Itdetailsmostorall of the following:
What isthe source of concern?
Where is thisproblem?
Whenis ita problem?
Who isinvolvedoraffected?
How are theyinvolvedoraffected?
Why isthisconcernto the organization anditspublics?