Event and sponsorship (1)
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This document discusses events and sponsorship in the context of the Indian Premier League (IPL). It provides background on the IPL, including details on its organization, revenues, viewership, participating teams and their owners. It then discusses the objectives and types of sponsorship for the IPL. Several examples of IPL sponsors are provided, such as Pepsi, Kingfisher, Star Plus, Vodafone, Karbonn, and Yes Bank. It also discusses social causes promoted through IPL sponsorships, like environmental initiatives and education programs.
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Event and sponsorship
The document summarizes information about events and sponsorship from an MM Group presentation. It discusses the definition of events, types of events, and defines sponsorship. Sponsorship is described as financially supporting an event in exchange for commercial opportunities. The benefits of sponsorship for companies are explained as raising brand awareness, creating positive PR, and building brand positioning. Examples of sponsorship for career events, Olympics, and FIFA World Cups are provided, along with case studies on the effects of sponsorship and "ambush marketing".
Sponsorship
The document discusses the topic of sponsorship in sports. It provides information on what sponsorship is, the reasons why companies pursue sports sponsorship, and the advantages and disadvantages of sponsorship for both the sponsoring companies and the sports organizations. It notes that sponsorship is a business relationship that can provide benefits like increased brand awareness, sales, and goodwill for companies, while giving sports additional income, raising standards, and increasing status. However, sponsorship also carries risks like poor publicity returns or being associated with teams that fail to succeed.
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This document discusses sponsorship, defining it as when a company pays money to sponsor an individual, group, event or activity in return for advertising space or publicity. It notes that sponsorship differs from advertising by not communicating specific product attributes. The document outlines how sponsorship helps promote brand awareness and customer loyalty by allowing companies to meet customers and vendors. It also helps companies showcase new products and enhance their image and visibility. The document then describes different types of sponsorship like television, sports, and arts sponsorship. It provides steps to decide what and how to sponsor, and categories of sponsorship based on contribution level.
the-event-sponsorship-guide
This document provides an overview of event sponsorship as a marketing tool for event organizers. It defines event sponsorship as funding given by companies in exchange for visibility and brand awareness at an event. It discusses different types of sponsors including media, cash, in-kind, and promotional partners. The document also outlines steps for acquiring sponsors, including preparing a proposal, researching prospects, setting sponsorship levels, following up, and nurturing relationships. The goal is to help event organizers understand sponsorship and maximize its value for both sponsors and the event.
Sponsorship program ppt
Sponsorship involves financial or in-kind support of activities to achieve business goals. There are different types of sponsorships like event, title, activity, and media sponsorships. Developing an effective sponsorship program involves analyzing the current situation, defining objectives and strategy, considering target audiences and required resources. Sponsorships can enhance image, drive sales, create publicity, differentiate from competitors, and help with corporate social responsibility.
Defining Sport Sponsorship
Sport sponsorship can provide commercial benefits to sponsors and financial benefits to sports partners. It is a business relationship defined as the exchange of funds or resources for rights and commercial advantages. Specifically, sponsorship is the financial or practical support of an event, activity, person or organization in exchange for associated promotional opportunities.
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Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to ...
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to ...Fast Track Marketing
This presentation will teach how to choose events to sponsor that not only advocate community support but will also promote your practice to your target audiences. Gain tips to make event sponsorship a lucrative endeavor.Recommended
Event and sponsorship
The document summarizes information about events and sponsorship from an MM Group presentation. It discusses the definition of events, types of events, and defines sponsorship. Sponsorship is described as financially supporting an event in exchange for commercial opportunities. The benefits of sponsorship for companies are explained as raising brand awareness, creating positive PR, and building brand positioning. Examples of sponsorship for career events, Olympics, and FIFA World Cups are provided, along with case studies on the effects of sponsorship and "ambush marketing".
Sponsorship
The document discusses the topic of sponsorship in sports. It provides information on what sponsorship is, the reasons why companies pursue sports sponsorship, and the advantages and disadvantages of sponsorship for both the sponsoring companies and the sports organizations. It notes that sponsorship is a business relationship that can provide benefits like increased brand awareness, sales, and goodwill for companies, while giving sports additional income, raising standards, and increasing status. However, sponsorship also carries risks like poor publicity returns or being associated with teams that fail to succeed.
Presentation on Sponsorship
This document discusses sponsorship, defining it as when a company pays money to sponsor an individual, group, event or activity in return for advertising space or publicity. It notes that sponsorship differs from advertising by not communicating specific product attributes. The document outlines how sponsorship helps promote brand awareness and customer loyalty by allowing companies to meet customers and vendors. It also helps companies showcase new products and enhance their image and visibility. The document then describes different types of sponsorship like television, sports, and arts sponsorship. It provides steps to decide what and how to sponsor, and categories of sponsorship based on contribution level.
the-event-sponsorship-guide
This document provides an overview of event sponsorship as a marketing tool for event organizers. It defines event sponsorship as funding given by companies in exchange for visibility and brand awareness at an event. It discusses different types of sponsors including media, cash, in-kind, and promotional partners. The document also outlines steps for acquiring sponsors, including preparing a proposal, researching prospects, setting sponsorship levels, following up, and nurturing relationships. The goal is to help event organizers understand sponsorship and maximize its value for both sponsors and the event.
Sponsorship program ppt
Sponsorship involves financial or in-kind support of activities to achieve business goals. There are different types of sponsorships like event, title, activity, and media sponsorships. Developing an effective sponsorship program involves analyzing the current situation, defining objectives and strategy, considering target audiences and required resources. Sponsorships can enhance image, drive sales, create publicity, differentiate from competitors, and help with corporate social responsibility.
Defining Sport Sponsorship
Sport sponsorship can provide commercial benefits to sponsors and financial benefits to sports partners. It is a business relationship defined as the exchange of funds or resources for rights and commercial advantages. Specifically, sponsorship is the financial or practical support of an event, activity, person or organization in exchange for associated promotional opportunities.
The Elusive Measurement Dilemma of Sports Sponsorship ROI
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
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This document outlines perspectives on sponsorship from both an event organizer and sponsor. It discusses the difference between sponsorship and donation, with sponsorship providing commercial benefits in exchange for funding. The document encourages event planners to research potential sponsors to understand their target demographics, marketing channels, and corporate social responsibility strategies. It also provides tips for crafting a sponsorship package and pitch, including following up with sponsors and maintaining the relationship over time.
6 Steps to build a Successful Sponsorship
This document outlines six steps to successful sponsorship: 1) Identify sponsor-able products, 2) Develop products to better meet sponsor needs, 3) Research potential sponsor markets, 4) Match products to sponsors, 5) Pitch sponsorship proposals through negotiating and closing deals, and 6) Service sponsors by over-delivering and continually communicating. The key is to understand sponsors' needs and customize products through an ongoing relationship.
Effective sponsorship
The document provides guidance on creating effective sponsorship proposals with multiple sections. It discusses including an executive summary, sponsorship benefits, budget details, and metrics to measure the success of the sponsorship. Key aspects that proposals should address are identifying target markets for both the sponsor and sport organization, how the sponsorship will help both parties reach their goals, and methods for evaluating the sponsorship's performance through metrics like sales, media coverage, and changes in consumer perceptions.
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Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
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Event marketing involves developing themed exhibits or presentations to promote products, services, organizations, or causes through in-person engagement. It can leverage both online and offline events. Key advantages include minimizing advertising clutter, responding to changing media habits, enhancing brands, and tapping target audiences. Factors to consider for events include image alignment with sponsors, fitting the target audience, and economic viability. Creating successful event marketing campaigns involves setting objectives, planning promotional activities, and leveraging social media and gaming for engagement.
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The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
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This document outlines six steps to successful sponsorship: 1) Identify sponsor-able products, 2) Develop products to better meet sponsor needs, 3) Research potential sponsor markets, 4) Match products to sponsors, 5) Pitch sponsorship proposals through negotiating and closing deals, and 6) Service sponsors by over-delivering and continually communicating. The key is to understand sponsors' needs and customize products through an ongoing relationship.
Effective sponsorship
The document provides guidance on creating effective sponsorship proposals with multiple sections. It discusses including an executive summary, sponsorship benefits, budget details, and metrics to measure the success of the sponsorship. Key aspects that proposals should address are identifying target markets for both the sponsor and sport organization, how the sponsorship will help both parties reach their goals, and methods for evaluating the sponsorship's performance through metrics like sales, media coverage, and changes in consumer perceptions.
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Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.
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Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
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This document summarizes a fundraising document. It discusses various topics related to fundraising including what fundraising is, its importance, sources of fundraising like donations, grants and sponsorships. It also discusses developing a fundraising plan and proposal. The plan should outline the organization's current status, goals, and how to achieve them. The proposal provides details on the organization, projects, budgets, and customized sponsorship benefits and packages to meet sponsors' needs. Developing a strong proposal is important to secure sponsor funding and support for projects.
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This document outlines a sponsorship proposal requesting funding from Discovery. It requests information on 14 topics: the event/organization details; how it fits Discovery's brand values of health, activity, leadership, pride, teamwork and innovation; its target market and media exposure; publicity and community involvement; and Discovery's role and long-term sponsorship opportunities. The proposal aims to demonstrate how the sponsorship would benefit both parties and strengthen Discovery's brand through the event.
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Let’s discuss how Rotary clubs and districts can leverage
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marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
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Event marketing involves developing themed exhibits or presentations to promote products, services, organizations, or causes through in-person engagement. It can leverage both online and offline events. Key advantages include minimizing advertising clutter, responding to changing media habits, enhancing brands, and tapping target audiences. Factors to consider for events include image alignment with sponsors, fitting the target audience, and economic viability. Creating successful event marketing campaigns involves setting objectives, planning promotional activities, and leveraging social media and gaming for engagement.
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This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
Cause promotion
The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionRecently uploaded (20)
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Event and sponsorship (1)
- 1. EVENTS AND SPONSORSHIP PRESENTED BY- GROUP-3 AASTHA MANGLIK 141203 BIBHUSITA DEKA 141213 HIMANSHU GHIYA 141223 PARAG CHAUBEY 141233 ROOPAL AGRAWAL 141243 SIDDHARTH THAKUR 141253 RAHUL AGGARWAL 131246
- 2. What is an Event A planned public or social gathering. May be a musical night, festival, sports event etc.
- 3. Ideal Event Audience closely matches target market Event generates media attention Event is unique with few sponsors Event lends itself to ancillary activities Event enhances brand image of sponsor
- 4. IPL IPL(Indian Premier League) one of the biggest leagues for its viewership. Star players all across the world have been part of it. IMG(International Management Group), a international firm based in New York looks after the event management of IPL. Superstars like Jennifer Lopez, Pitbull, Enrique, Akon etc. have performed in the IPL ceremonies.
- 5. Facts Particulars Amount Chief Administrator BCCI Number of teams 8 Brand Value $4.13Billion Advertisement Revenue $14 Million Revenue from Team Sponsorship 500 Crore INR Viewership 184 Million Telecast 10 countries+ Middle east+ Sub Saharan Africa Revenue Per 10 Seconds Ads.* 15 Lac INR
- 6. CLUB NAME OWNER NAME CAPTAIN CHENNAI SUPER KINGS N SRINIVASAN (INDIA CEMENTS) M S DHONI DELHI DAREDEVILS GRANDHI MALIKARJUN RAO(GMR) KEVIN PETERSON KINGS X1 PUNJAB PREITY ZINTA(PZNZ MEDIA) NESS WADIA(BOMBAY DYEING) MOHIT BURMAN(DABUR) GEORGE BAILEY KOLKATA KNIGHT RIDERS SHAHRUKH KHAN(RED CHILLIES ENTERTAINMENT GAUTAM GAMBHIR MUMBAI INDIANS MUKESH AMBANI(RELIANCE GROUP TEESTA RETAIL ROHIT SHARMA RAJASTHAN ROYALS LACHLAN MURDOCH(EMERGING MEDIA) SHILPA SHETTY,RAJ KUNDRA(UK TRADECORP LTD) SHANE WATSON ROYAL CHALLENGERS Dr VIJAY MALLYA(UB GROUP) VIRAT KOHLI
- 7. Objective of IPL Identify with a particular target market Increase salience of a brand Create experiences and evoke feelings Express commitments on social issues Enhance Corporate image Entertain key clients Permit Merchandising
- 8. What is Sponsorship Sponsorship is cash or any kind of fee which is paid to support an event and in exchange getting public recognition for that support. Different from advertising because in sponsorship product attributes can not be communicated. Done with expectation of commercial return.
- 9. Types of Sponsors Title Sponsor Media Sponsor Technical Sponsor Location Sponsor In-kind Sponsor
- 10. Major Sponsorship Decisions Pepsi replaced DLF as the title sponsor of IPL after placing a bid of Rs 396.8 crores for a 5-year period (2012- 2017). DLF had acquired the rights for initial 5 seasons for Rs 200 crores. Sony Entertainment Television got rights for broadcasting IPL for a period of 10 years in India, Bangladesh, Bhutan, Nepal for $ 1.4 billion.
- 11. Pepsi Fan can Ohh yes abhi
- 12. Kingfisher
- 13. Kingfisher
- 14. Star Plus Nayi Soch Award
- 16. Karbonn Karbonn Kamaal Catch
- 17. Yes Bank Maximum 6’s
- 18. Social Cause UNEP(United Nations Environment Programme) and IPL: The Diary of a Partnership IPL was an opportunity to address environmental footprint and promote environmental messages across the world Franchise’s kept workshop’s for better environmental installations.
- 19. Mumbai Indian’s Education for all initiative to promote education amongst weaker section of society
- 20. Royal Challenger’s Bangalore’s Green initiative