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PROPAGANDA
ETYMOLOGY
The word PROPAGANDA has been derived from Congregatio
de Propaganda Fide (Congregation for Propagating the Faith...
DEFINITION
In the most general terms “Any attempt to persuade persons
to accept a certain point of view or take a certain ...
PHILOSOPHY & PROPAGANDA
Philosophy teaches us to feel uncertain
about the things that seem to be self-
evident.
Propaganda...
NEGATIVE CONNOTATION
Propaganda has a negative connotation attached to it. It
is something that we generally tend to look ...
NAZI PROPAGANDA
The pervasive use of propaganda by the Nazis is
largely responsible for the word "propaganda"
itself acqui...
PROPAGANDA & PUBLIC
RELATIONS
 The word propaganda is used these days mainly to describe
those types of persuasion which ...
In favour of action that is in consonance
with the enlightened self-interest of those
who make it and those to whom it is
...
METHODS AND TECHNIQUES
The science or perhaps the art of propaganda is similar to the
arts of advertising and selling, and...
METHODS AND TECHNIQUES
Methods of Presentation
Techniques of Gaining attention
Devices for Gaining response
Methods of Gai...
„Education tends to make people more
receptive to the influence of propaganda.
Knowing the particular propaganda
technique...
Propaganda
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Propaganda

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Propaganda

  1. 1. PROPAGANDA
  2. 2. ETYMOLOGY The word PROPAGANDA has been derived from Congregatio de Propaganda Fide (Congregation for Propagating the Faith), a committee of Cardinals founded in Rome in 1622 for the care of foreign missions. It was first given general currency by the Roman Catholic Church to refer to the disseminations of its doctrines. Its activity consisted in a group of cardinals pitching Catholicism in non Catholic countries.
  3. 3. DEFINITION In the most general terms “Any attempt to persuade persons to accept a certain point of view or take a certain action” is propaganda. An authoritative handbook states: “Propaganda is the manipulation of symbols to transmit accepted attitudes and skills”
  4. 4. PHILOSOPHY & PROPAGANDA Philosophy teaches us to feel uncertain about the things that seem to be self- evident. Propaganda teaches us to accept as self- evident matters about which it would be reasonable to suspend judgment or to feel doubt.
  5. 5. NEGATIVE CONNOTATION Propaganda has a negative connotation attached to it. It is something that we generally tend to look rather down because it is presumed to depend on “suppresso veri” and “suggestio falsi” – in which one gives half-truths, distorted versions, tendentious and garbled reports.
  6. 6. NAZI PROPAGANDA The pervasive use of propaganda by the Nazis is largely responsible for the word "propaganda" itself acquiring its present negative connotations. Propaganda, the coordinated attempt to influence public opinion through the use of media, was skilfully used by the Nazi Party in the years leading up to and during Adolf Hitler's leadership of Germany. Hitler and Goebbels said that the “big lie” is something that will always convince the people.
  7. 7. PROPAGANDA & PUBLIC RELATIONS  The word propaganda is used these days mainly to describe those types of persuasion which are based solely on self- interest and in which it may be necessary to distort the facts or even to falsify them in order to achieve the purpose.  Public relations, on the other hand, recognizes a long term responsibility and seeks to persuade and achieve mutual understanding by securing the willing acceptance of attitudes and ideas. It can succeed only when the basic policy is ethical and the means used are truthful.
  8. 8. In favour of action that is in consonance with the enlightened self-interest of those who make it and those to whom it is addressed. Rational Not consonant with anybody’s enlightened self-interest but is dictated by, and appeals to, passion. Non- rational TYPES
  9. 9. METHODS AND TECHNIQUES The science or perhaps the art of propaganda is similar to the arts of advertising and selling, and like the advertiser and salesman, the propagandist must study his market and tailor his product to suit the demand. He must analyze the preconceptions, the fears, the desires, and the weakness of the group to be approached in order to use the most promising technique to achieve his purpose. The total no. of available techniques is large. One handbook lists as many as 77 but these may be grouped under 4 general headings:
  10. 10. METHODS AND TECHNIQUES Methods of Presentation Techniques of Gaining attention Devices for Gaining response Methods of Gaining acceptance
  11. 11. „Education tends to make people more receptive to the influence of propaganda. Knowing the particular propaganda techniques will make you resistant to their affects, because you will recognize that they are attempting to fool you.‟

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