6. Keep in touch with the latest corporate news, initiatives and sponsorships as we
involve our customers
employers and stakeholders in our corporate culture of creativity and challenge.
Press releases are very effective in announcing news to outside media and news
world.
Wikipedia says "A news release, press release or press statement is a written
or recorded communication directed at members of the news media
for the purpose of announcing something claimed as having news value".
Most press news releases are distributed by email, fax, editors at newspapers,
magazines, radio stations, television stations or through distribution
news wire distribution services,
where your news gets syndicated to thousands of news sites worldwide.
Most people who specialize in web or internet marketing believe that releasing a press
release
would get them good backlinks which again greatly contribute
to their ranking with search engines.
7. An official statement issued to newspapers giving information on a
particular matter.
A press release is a short, compelling news story written by a
public relations professional and sent to targeted members of the
media. The goal of a press release is to pique the interest of a
journalist or publication. The press release should contain all the
essential information (who? what? where? when? how? and most
importantly why?) for the journalist to easily produce his own story.
Press release is the most journalistic of all business
communications. They stress not only basic information but also
human interest
8. Press release Works by some
technical method. Before
releasing press we must know
the reason, time , place etc.
Press Release contain some
conditions they are
What.
Where.
Who.
Press
Release
What?
Who?Where?
9. Press releases are used mainly for
Announcement launch of New Event ( like inaugurations, parties, prize events)
Business News and Corporate events (announcement of new product, new company members, latest
company members, latest technologies)
Social and Government News (from social and public organisations )
Announcing a new product or service: If you want to announce a new product or service, you can draft
a press release and immediately get your news found to all.
Improving brand image: Because it has become so easy to publish and distribute a press release,
companies can easily send out as many press releases as they want.
Images help drive interest: Press releases now include images, videos and other multimedia, which
means you can convey your message and news stories in more interesting ways than ever before.
Video
10. WHERE ?
Normally press release published in Newspaper and periodicals.
Now in this modern time internet is the most fastest source of
that . In digital age SMS, MMS are also fastest way.
Now very important press release can be broadcast and telecast in
television & radio.
11. In addition to automatically
posting your press release to
thousands of popular news
sites, we send your press
release to editors and
reporters at newspapers,
magazines, trade publications,
TV, cable TV and Radio.
Sometime reporters from the
newspaper write the press
release with information
provided by the company but
most of the time someone
within the company or
organization will write the
press release.
12. Generally press Release receives widespread attention , so be
careful that your information is correct. Your quotations are properly
quoted, nothing should be ambiguous and wrong in the press
release, otherwise it will damned the reputation of your company
or institution.
Without accuracy a press release will not be completed. That
will be the reason of damage of company reputation.
13. At first the five w’s of
journalism must be confirmed.
The five w’s is the very
important
For press release.
There is three steps of press
release.
STEP ONE: Prewriting
At first identify the newsworthy
story of the topic.
1. Establish the facts: That five w’s
must put in the very first para
of press release.
WHO WHAT WHERE WHEN WHY
PRESS
RELEASE
14. 2.Verify The Facts: Always double check the facts in your press releases to make sure
they’re accurate. Sending out a press release with inaccurate information can kill your
credibility and hamper your future PR efforts.
So the information must be Verified.
15. STEP ONE: PRE WRITING ( cont …)
3. Secure Permission or releases: Securing
Securing the permission from the boss for
boss for using information or data in press
data in press release. Information is
is always sensitive.
4.Choose the media: For press release
we must choose media - newspaper,
newspaper, periodicals, radio, television
television etc.
16. STEP TWO: Writing
Write the company name and
the word ‘Press Release’ in
the middle of the page.
Write the word ‘TO’ on the
left margin of the page
following by the name of the
media.
Then the word ‘FOR’ followed
by date the press release will
be published.
Then the word ‘CONTACT’
followed by your full address.
17. Below are some basics about the format of a press release.
Use 8 1/2-inch x 11-inch paper.
Use a minimum of one-inch margins on each side of the page.
Use a bold typeface for the headlines to draw attention.
ALWAYS include a point of contact.
Use title case. Capitalize the first letter of all words in the headline (with the
exception of: "a," "an," "the," or prepositions such as: "of," "to," or "from"). The
combination of upper and lower case makes it easier to read.
Complete the paragraph on one page instead of carrying it over onto the next
page.
Use date or ‘For Immediate Release’ to alert the reporter if the information can
be used immediately. If the information should not be used until a specific date,
include ‘Embargoed Until [date]’
Use only one side of each sheet of paper.
Use the word "more" between two dashes and center it at the bottom of the
page to let reporters know that another page follows: - more -
End your press release with either three hash symbols (# # #) or -30- typed
across the center of the page a couple lines below the end of your text.
Include a city and state of origin in the dateline of the press release. Nothing
screams amateur more than a press release that simply reads USA or nothing
at all.
18. Here is some sample completed
press release’s sample’s.
19.
20. Leave one and one half inch
margins on all sides of your
press release.
If press release cover more
than one page write the word
more at the bottom of all
pages except the last one.
Type ‘END’, XXX or ### at
the bottom of the last page
to indicate the end of the
press release
21. When A Press Release
published by following inverted
‘pyramid’ style that means the
press release containing very
important facts.
The most important part will
be appeared to the top.
22. STEPS OF ACCURACY OF PRESS RELEASE
STEPS THREE: Receiving
During receiving the press release ask
release ask yourself following
questions-
1. Have I answered the first W’s of
of journalism ?
2. Is the Language ok?
3. Have I mentioned important facts?
facts?
4. Are Paragraph concise?
5. Is grammar & spelling is ok ? Etc.
23. IMPORTANT POINTS OF PRESS
PELEASE
Informational Method
When the writing the first
draft of your press release
ask yourself following
question-
1. What is special or different
about this person or product
or event?
2. Who is my audience ?
3. Which media should receive
the press release?
4. What does this product ,
person or event mean for the
readers ?
5. What cost or saving are
involved?
6. Are the facts verified ?
Structural Method
Keep the paragraph short.
Write the press release in
one or two pages. A short
press release is more likely to
be read and distributed.
Language must be fresh and
stylist.
24. [The conclusive paragraph is
known the “boilerplate” and can
contain no more than 3-4
lines. A short "about" section,
providing independent
background on the issuing
company, organization, or
individual. Here you should
explain future aspects, your or
aim in meeting the current
market or success. In general
what you intend to do
achieve.]
Contact Information:
[Company Name]
[Address]
[Telephone]
[Website]
That how a press release ends.
