eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

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We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success. This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.

Internet

Content Marketing & Social Media
for Ecommerce
www.kairaymedia.com

Tumblr, Pinterest, Reddit… Oh My!
www.kairaymedia.com

Tumblr
• Avg visit is 14 minutes, longer than Facebook and Twitter
• 35% of Tumblr users make over $50,000 a year
• 65% of Tumblr users have college education
• Tumblr grew around 75% in 2013
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Tumblr
• Quality theme
– Themeforrest.net
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Tumblr
• Quality theme
– Mobile friendly
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Tumblr
• Research
– Users (blogs)
• blogectory.tumblr.com
– Product Tags
– What works
• Use of media
• Product details
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Tumblr
• Build an Audience
– Facebook Ad
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Tumblr
• NO AFFILIATE LINKS!
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Pinterest
• Higher income consumers, women
• #2 social traffic referrer ~ Shareaholic
– #1 for eCommerce related ~ Gigya
– Higher than Twitter, LinkedIn, and Reddit combined
• Improving Monthly
– Personalized homepages
– Business Accounts
• Analytics
– Advertising System
• New version with Conversion Tracking coming soon
• People love Pinterest for ideas!
www.kairaymedia.com

Pinterest
• Research
– Users
• Influencers
– Boards
• What are people expecting
• Set right category
– /source/domain.com
• Who is pinning you
• Who is pinning competitors
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Pinterest
• Identify Boards to Collaborate On
– pingroupie.com
– Message feature
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Pinterest
• Rich Pins
– Movies, Recipes, Articles, Products, Places
– Price change notifications
– Rank higher in search
– No site?
• Etsy, Ebay, Amazon, etc
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Pinterest
• Descriptions
– Guided Search (check system suggestions)
– Code into your buttons
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Pinterest
• Post in evenings and on Saturday!
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Reddit
• 135 Million Visits (Aug 2014)
– 3.2 Million logged in
• Reddit = Software Solution
– Front Page Dashboard for SubReddits
• Just raised $50 Million
• SubReddit for everyone
– Run by Users (Moderators)
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Reddit
• Research
– SubReddits
• redditmetrics.com
• redditinsight.com
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Reddit
• Research
– SubReddits
– Domain search for SubReddits
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Reddit
• Research
– SubReddits
– Domain search for SubReddits
– Top domains and products
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Reddit
• Title / Description
– Both in one
– Rules
• Sidebar
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Reddit
• Commenting
– Related threads
– Reddit exclusive offers
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Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
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Reddit
• Reddit Gold
– Join as a partner
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Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
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Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
– Success Story
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Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com

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