Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

Brent Csutoras
Brent CsutorasManaging Partner at Search Engine Journal
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Front Page
• 50 popular Subreddits
• bit.ly/1pNKAiK
Subreddit Rules
Admins vs Moderators
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Be
Anonymous
Become a
Redditor
Comment
Before
Submitting
Comment
On
Upcoming
Stories
Find Your
Passion
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Opportunities
On Reddit
• Submissions
• Comments
• Ads
• Self Posts
• AMA
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Silent
Bans
What is Spam?
• Submitting your own content, be careful (10%)
• If you don’t reply and comment
• Submitting off-topic links to a community
• Submitting too much to a community
• If your submissions keep getting downvoted, but you
keep submitting
• reddit.com/r/spam
• List of suspected spammer accounts
The Right Subreddit
• Domain search
for what is
already working
Research
Subreddit Rules
• Redditmetrics.com
Large
vs Active
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
• Review TOP and
Controversial
Research
• Domain Search
• 3 Months
Research
• Review
Moderators for
their interests
• Submit what they
submit
Redditinvestigator.com
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
The Right Title
• Useful, provide context, and be
descriptive
• Title and description combined
• Avoid Title Case
• Avoid aggressive calls to action
• Spread the word!
• Unbelievable
• Avoid being discredited
The Right Title
• 10am EST or
when right mods
are active ;)
Submit at the
Right Time
Is it Moderated?
• Log out on /new
• Page by page outside of /new
• Look for upvoted
• If yes, contact the mods
• Be smart on phrasing
• Learn from feedback
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Logarithmic Voting Algorithm
Logarithmic Voting Algorithm
Stay Engaged
• Vote on comments
• Respond where appropriate
• Don’t be defensive
• Don’t overdo it
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Comments
• Self posts
• Resources / References
• Shopping / Deals Subreddits
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
• Auction system launched last month
• Self Server starts at $5
• CPM based starting at $.20 CPM
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• Comes with Reddit support
• Interest or Subreddit Targeting
• Interest = Front Page
• Subreddit - /r/foodporn, recently visited
/r/foodporn, and to /r/foodporn subscribers.
• Link or Text
• Create Ads for Reddit
• Personalize
• Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon
• Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive
• Be Creative
• Witty titles
• Reddit Gold
• Reddit only contest
• Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
• /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic
Things to Remember
 Don’t focus on Spamming or Gaming Reddit
 Comment first and regularly
 Pick the right Subreddits
 Identify the best content to submit
 Proper titles are essential
 Stay engage and present
 Focus on the long term!
Thank You!
Brent Csutoras
CEO, Pixel Road Designs
@brentcsutoras
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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of

Editor's Notes

  1. Using the posted stats of Uvs and Pvs from Reddit, I averaged it out to 32 PVs per user.
  2. Please design like the other section pages.
  3. Adjust main slide with the image on it now.
  4. Please create section slide for this.
  5. (notes for brent) I will actually use Reddit when I am looking for Titles around content!
  6. (notes for brent) I will actually use Reddit when I am looking for Titles around content!
  7. Title slide for this one. Again, with some reddit character please.