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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
What is Spam? • Submitting
your own content, be careful (10%) • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting • reddit.com/r/spam • List of suspected spammer accounts
The Right Title • Useful,
provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited
Is it Moderated? • Log
out on /new • Page by page outside of /new • Look for upvoted • If yes, contact the mods • Be smart on phrasing • Learn from feedback
• Auction system launched last
month • Self Server starts at $5 • CPM based starting at $.20 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • Comes with Reddit support
• Interest or Subreddit Targeting
• Interest = Front Page • Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.
Things to Remember Don’t
focus on Spamming or Gaming Reddit Comment first and regularly Pick the right Subreddits Identify the best content to submit Proper titles are essential Stay engage and present Focus on the long term!