3. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit audience
#SEJSummit
#Searchmetrics

4. Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportunities
for your company.. And here is why!
#SEJSummit
#Searchmetrics

6. #SEJSummit
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8. v
#SEJSummit
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9. #SEJSummit
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10. #SEJSummit
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11. We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and engagement from
the reddit community. We're looking
forward to making more of an investment
going forward.
- Director Social Media & Audience Engagement
#SEJSummit
#Searchmetrics

12. The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
#SEJSummit
#Searchmetrics

14.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
#SEJSummit
#Searchmetrics

15.  Stayed involved the entire time
 Light hearted / humor
#SEJSummit
#Searchmetrics

16. #SEJSummit
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17. #SEJSummit
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18.  Delivered (personally)
#SEJSummit
#Searchmetrics

19. And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and make a
better, informed decision, that’s really the win, because financial
literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know about
financial terms and how can we help.
#SEJSummit
#Searchmetrics

20. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
#SEJSummit
#Searchmetrics

22.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest
 Engaged & Friendly
#SEJSummit
#Searchmetrics
If you could have one thing from Amazon, what would it be?

23. #SEJSummit
#Searchmetrics

24. #SEJSummit
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25. #SEJSummit
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26. #SEJSummit
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27. Within hours of topping the front page, the story of our
Nissan/Amazon partnership showed up across more than 150 articles
in 30 countries.
The story quickly became the #1 trending topic on Reddit. Even Jerry
Seinfeld took a break from his “Ask Me Anything” to comment,
wondering if the box was real or a hoax? The story leaped from Reddit
and spread across the rest of the internet… The campaign was
covered in 35 countries and on 5 continents making it a story that was
almost as big as the box itself.
#SEJSummit
#Searchmetrics

28. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards (Shorty)
#SEJSummit
#Searchmetrics

30.  Set Their AMA Direction
 Linked to Resources
 Updated Post
#SEJSummit
#Searchmetrics

31.  Engaged
 Personable
 7,800+ Comments
#SEJSummit
#Searchmetrics

32.  Brand Awareness
 Direct customer engagement
 Articles / Links
#SEJSummit
#Searchmetrics

33. #SEJSummit
#Searchmetrics
3Takeaways
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

34.  Identify the right people to run your campaign (or AMA)
 Review Similar AMAs to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 /r/finance
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
#Searchmetrics

35. #SEJSummit
#Searchmetrics
Resources
 http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823
 http://www.slideshare.net/reddit/reddit-ads-2014
 https://www.reddit.com/wiki/brandiquette (@happysquid)
 http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 http://www.reddit.com/comments/1q1ke7/thank_you_reddit/
 http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_
from/
 http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_
a/
 http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama
 http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_m
e/
 http://www.searchenginejournal.com/

36. @brentcsutoras
/in/brentcsutoras
+brentcsutoras