This document provides tips for using social media for chefs and farmers. It discusses setting up accounts and profiles on various platforms like websites, Google Maps, Twitter, Facebook, Yelp and engaging with customers. Key recommendations include listening to what people say online, maintaining a consistent online presence, engaging with fans, and making social media use fun with photos and videos.

1. practical social
media tips for
chefs & farmers
arizona farmer+chef connection 3

2. chris lee
food, social media nut
@chrislee
socialfoodaz.com

4. http://bit.ly/socmedrev2

8. critical accounts
• domain name
• gmail, youtube (vox, picasa)
• yahoo, flickr (delicious)
• twitter
• facebook (need 25 likes)
• claim even if not engaging

11. website musts
• domain name – godaddy (handle)
• hours
• menu
• physical address
• map
• contact info

13. blog considerations
• takes work
– commit
• benefits
– no character limit
– allows you to tell a story
– inline photos / video
– seo

15. http://google.com/lbc
local business center

16. google maps tips
• mapping and • add your business
directions • claim your business
– 60 million users • fill in your place
– most popular service page
• seo / ranking – hours
– often 1st page – menu
– aggregated – cuisine
• favorite places – reviews
– program & qr codes – photographs

19. twitter tips
• status updates • engage
– 140 characters – @back
– 105 m+ registered – dm back
– 75% traffic not • content
twitter.com – great for breaking news,
• bio, pic announcements
• follow people – links
(subscribe) – twitpics
• people follow you • tweetups
• people mention you • twitter lists
• twitter clients

25. facebook tips
• stats • content
– 500 million + users – updates
– 50% logon daily – photos
– 700,000 businesses – links
– great for b2c – videos
• create a page (url – 25) • integration
• like • stream
– they choose you – like
– one way relationship – comment
– no contact info • places
• engage

27. smartphones
• rich clients
– twitter
– facebook
• engage
• use down time
• media
– photos
– video

31. yelp tips
• over 38 million • yelp makes money
visitors a month selling ads
• 12 million + reviews • pay attention to your
– Over 85% rate 3 starts reviews.
or high private/public
• free business responses as
accounts needed.
• claim your acct • be careful how you
• fill out your profile respond

36. Do you know who your mayor is?

37. google alerts
who’s talking about you?

38. recommendations
• listen
– google alerts, twitter Search, tweetbeep, tweetalarm
• get set
– have a consistent presence
• username, avatar, bio – http://knowem.com
• engage
– facebook, twitter
– pay attention to your fans/advocates
– don’t sell (all the time)
• reach out
– events, tweet ups, *fn’s
• make it fun!
– pictures - lots of pictures, video

39. credits
• photos
5. flickr/conversation prism/briansolis
5. americancorner.hu/conversation1
6. flickr/open book/andreasej
7. flickr/safe handle/phatcontroller
• websites
knowem.com twitpic.com
namechk.com facebook.com
wordpress.com yelp.com
google.com/lbc foursquare.com
twitter.com flickr.com
socialfoodaz.com