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State of Search Marketing - 2019

Brent Csutoras
Brent Csutoras
Brent CsutorasManaging Partner at Search Engine Journal

Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.

State of Search Marketing - 2019

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State of Search
Brent Csutoras, LLC
brent@csutoras.com
Brentcsutoras.com
2
Brent Csutoras
Yesterday
3
 Wanted to index the entire web
 Needed your guidance (spoon
feeding)
 Needed your links
 Needed your feedback
 Didn’t tell you how to build your site
Once Upon a Time Google…
Google’s Evolution
4
Panda (2011)
Aimed at eliminating low-quality (or thin)
content, Panda was updated periodically,
eventually becoming integrated into
Google’s core algorithm in 2016.
 Vince
 Caffeine
 Site Speed as Factor
 Knowledge Graph
 Penguin
 Etc, etc
Mobile-First (2018)
Mobile-first indexing means Google uses
the mobile version of the page for
indexing and ranking.
Tomorrow
5
 Wants you to provide them your data
 Wants only your best content
 Doesn’t even require you have a
website
 Uses AI to determine quality
 Doesn’t need your help, links, or
feedback
 Dictates the way you provide your
Going Forward Google…
Tomorrow
6
Going Forward Google…
Doesn’t Care About All
Your Little SEO Tricks!
All my Black Hat friends…
Are White Hat Technical SEOs now…

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State of Search Marketing - 2019

Editor's Notes

  1. Used to be about creating content for everything, then Panda came alone and made us focus on quality
  2. Focused for a while now on Quantity and covering every possible topic Panda / Less is more
  3. Focused for a while now on Quantity and covering every possible topic Panda / Less is more
  4. Focused for a while now on Quantity and covering every possible topic Panda / Less is more