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Brent Csutoras
330+ MILLION 14 BILLION
“Slate’s Facebook traffic has dropped by 87 percent since 2017”
79% of Twitter accounts are
based outside the United
States.
5% of Twitter accounts are
based in the UK.
Subreddit Rules
Admins vs Moderators
Reddit’s Front Page
• r/All is All Subreddits including The_Donald & NSFW
• r/Popular is /r/All but with The_Donald & NSFW...
Reddit Profiles
(Think Facebook Pages)
Original Content
Trending
Trending
Be
Anonymous
Find Your
Passion
Comment
Before
Submitting
Comments > Submissions
Comment
On
Upcoming
Stories
Build
Submission
Karma
Silent
Bans
What is Spam?
• Submitting your own content, be careful (10%)
• 9:1 Rule
• If you don’t reply and comment
• Submitting off...
The Right Subreddit
• Domain search
for what is
already working
Research
A really great tool for this is http://redstatz.com
Subreddit Rules
SubReddit Selection
Community
Support
Topic?
• Redditmetrics.com
Large
vs Active
• Review
Moderators for
their interests
• Submit what they
submit
Redditinvestigator.com
https://atomiks.github.io/reddit-...
Impress the Mods
• Review TOP and
Controversial
Research
• Domain Search
• 3 Months
Research
http://redstatz.com
The Right Title
• Useful, provide context, and be
descriptive
• Title and description combined
• Avoid Title Case
• Avoid ...
The Right Title
Best Submission Time
 https://dashboard.laterforreddit.com/analysis/?subreddit=popular&thres
hold=3000
• 10am EST or
when right mods
are active ;)
Submit at the
Right Time
Logarithmic Voting Algorithm
Logarithmic Voting Algorithm
Cannot Downvote?
Stay Engaged
• Vote on comments
• Respond where appropriate
• Don’t be defensive
• Don’t overdo it
Selling to Reddit
Sales Subreddits
 https://www.reddit.com/r/ThriftStoreHauls/
 https://www.reddit.com/r/Frugal
 https://www.reddit.com/r...
Responding to Needs
Responding to Needs
Responding to Needs
Things to Remember
 Don’t focus on Spamming or Gaming Reddit
 Comment first and regularly
 Pick the right Subreddits
 ...
Thank You!
Brent Csutoras
Digital Marketing Consultant
&
Partner at Search Engine Journal
@brentcsutoras
/brentcsutoras
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
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Leveraging Reddit: The Social Media Superpower Everyone is Scared Of

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As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide.

With over 400 million monthly users, Reddit is one of the largest and most active social media sites. It’s filled with users that speak English, are in their mid-30s, college educated, highly engaged, are influential in establishing internet culture as a whole – and maybe most importantly – spend money online.

There is a reason why most marketers and businesses stay away from Reddit, even when they know how important and lucrative it can be. Reddit is one of the hardest sites to understand and have success with, but I’ve been on Reddit since the beginning, spent time in the Reddit offices as a friend of co-founder Alexis Ohanian, and was an alpha tester through all of the site’s major changes. In this session, we’ll fast-track your understanding of Reddit so you can begin participating with confidence on the site, and hopefully, find the success everyone talks about.

In this session, we’ll deep-dive into why Reddit’s important, what impact it can have on you and your business, and why it’s time to stop being afraid of the most impactful social media site in the world. Need to cover the basics first? Check out this article on what you need to know about Reddit.

Takeaways:

Appreciating the importance of Reddit and having enough information to validate putting Reddit in your marketing campaigns.
Understanding how Reddit works, including features, terminology, subreddits, etc.
Growth hacks to build an authoritative account quickly
Tips to improve the success of your submissions and campaigns

Published in: Marketing
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Leveraging Reddit: The Social Media Superpower Everyone is Scared Of

  1. 1. Brent Csutoras
  2. 2. 330+ MILLION 14 BILLION
  3. 3. “Slate’s Facebook traffic has dropped by 87 percent since 2017”
  4. 4. 79% of Twitter accounts are based outside the United States. 5% of Twitter accounts are based in the UK.
  5. 5. Subreddit Rules
  6. 6. Admins vs Moderators
  7. 7. Reddit’s Front Page • r/All is All Subreddits including The_Donald & NSFW • r/Popular is /r/All but with The_Donald & NSFW removed • reddit.com are your Subreddit subscriptions * Any Subreddit can select to be excluded from /r/All in settings
  8. 8. Reddit Profiles (Think Facebook Pages)
  9. 9. Original Content
  10. 10. Trending
  11. 11. Trending
  12. 12. Be Anonymous
  13. 13. Find Your Passion
  14. 14. Comment Before Submitting
  15. 15. Comments > Submissions
  16. 16. Comment On Upcoming Stories
  17. 17. Build Submission Karma
  18. 18. Silent Bans
  19. 19. What is Spam? • Submitting your own content, be careful (10%) • 9:1 Rule • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting Note: These do not really apply to Profiles
  20. 20. The Right Subreddit
  21. 21. • Domain search for what is already working Research A really great tool for this is http://redstatz.com
  22. 22. Subreddit Rules
  23. 23. SubReddit Selection Community Support Topic?
  24. 24. • Redditmetrics.com Large vs Active
  25. 25. • Review Moderators for their interests • Submit what they submit Redditinvestigator.com https://atomiks.github.io/reddit-user-analyser/#Kylde
  26. 26. Impress the Mods
  27. 27. • Review TOP and Controversial Research
  28. 28. • Domain Search • 3 Months Research http://redstatz.com
  29. 29. The Right Title • Useful, provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited
  30. 30. The Right Title
  31. 31. Best Submission Time  https://dashboard.laterforreddit.com/analysis/?subreddit=popular&thres hold=3000
  32. 32. • 10am EST or when right mods are active ;) Submit at the Right Time
  33. 33. Logarithmic Voting Algorithm
  34. 34. Logarithmic Voting Algorithm
  35. 35. Cannot Downvote?
  36. 36. Stay Engaged • Vote on comments • Respond where appropriate • Don’t be defensive • Don’t overdo it
  37. 37. Selling to Reddit
  38. 38. Sales Subreddits  https://www.reddit.com/r/ThriftStoreHauls/  https://www.reddit.com/r/Frugal  https://www.reddit.com/r/ecycle  https://www.reddit.com/r/Barter  https://www.reddit.com/r/BookHaul  https://www.reddit.com/r/DVDCollection  https://www.reddit.com/r/Flipping  https://www.reddit.com/r/TheArtifice  https://www.reddit.com/r/VintageTees  https://www.reddit.com/r/muglife  https://www.reddit.com/r/frugalmalefashion/  https://www.reddit.com/r/FrugalFemaleFashion/  https://www.reddit.com/r/DiscountedProducts/  https://www.reddit.com/r/MakeupAddiction/  https://www.reddit.com/r/deals/  https://www.reddit.com/r/DealsReddit/
  39. 39. Responding to Needs
  40. 40. Responding to Needs
  41. 41. Responding to Needs
  42. 42. Things to Remember  Don’t focus on Spamming or Gaming Reddit  Comment first and regularly  Pick the right Subreddits  Identify the best content to submit  Proper titles are essential  Stay engage and present  Focus on the long term!
  43. 43. Thank You! Brent Csutoras Digital Marketing Consultant & Partner at Search Engine Journal @brentcsutoras /brentcsutoras

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