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• Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• Brands want Engagement, but on their ...
Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportuni...
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
• Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Cha...
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
res...
The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
#SEJSummit...
 Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
#SEJSummit
#Searchmetrics
 Stayed involved the entire time
 Light hearted / humor
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 Delivered (personally)
#SEJSummit
#Searchmetrics
And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away an...
• Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
#...
#SEJSummit
#Searchmetrics
 Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing
#SEJSummit
#Search...
#SEJSummit
#Searchmetrics
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
#SEJSummit
#Searchmetrics
• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged
 Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, tr...
#SEJSummit
#Searchmetrics
Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slidesha...
@brentcsutoras
/in/brentcsutoras
+brentcsutoras
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
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Is Your Brand Missing Out On Reddit? (Part 2)

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With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

Published in: Marketing
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Is Your Brand Missing Out On Reddit? (Part 2)

  1. 1. • Brands are afraid of Reddit • Feel Reddit hates marketers, but they really don’t • Brands want Engagement, but on their terms • Brands don’t understand Reddit • Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics
  2. 2. Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities for your company.. And here is why! #SEJSummit #Searchmetrics
  3. 3. #SEJSummit #Searchmetrics
  4. 4. #SEJSummit #Searchmetrics • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed
  5. 5. #SEJSummit #Searchmetrics
  6. 6. #SEJSummit #Searchmetrics
  7. 7. We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement #SEJSummit #Searchmetrics
  8. 8. The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing #SEJSummit #Searchmetrics
  9. 9.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/ #SEJSummit #Searchmetrics
  10. 10.  Stayed involved the entire time  Light hearted / humor #SEJSummit #Searchmetrics
  11. 11. #SEJSummit #Searchmetrics
  12. 12. #SEJSummit #Searchmetrics
  13. 13.  Delivered (personally) #SEJSummit #Searchmetrics
  14. 14. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help. #SEJSummit #Searchmetrics
  15. 15. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links #SEJSummit #Searchmetrics
  16. 16. #SEJSummit #Searchmetrics
  17. 17.  Designed for Reddit  Uses Self Post format  Peaks User Interest with Title  Suggest Social Sharing #SEJSummit #Searchmetrics
  18. 18. #SEJSummit #Searchmetrics
  19. 19.  317 Comments  Stayed fully engaged  Light hearted  Friendly #SEJSummit #Searchmetrics
  20. 20. #SEJSummit #Searchmetrics  317 Comments  Stayed fully engaged  Light hearted  Friendly
  21. 21. #SEJSummit #Searchmetrics
  22. 22. • Brand Awareness • Direct customer engagement • Articles / Links • Awards #SEJSummit #Searchmetrics
  23. 23. #SEJSummit #Searchmetrics
  24. 24. #SEJSummit #Searchmetrics
  25. 25. #SEJSummit #Searchmetrics
  26. 26. #SEJSummit #Searchmetrics 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged
  27. 27.  Identify the right people to run your campaign  Review similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience #SEJSummit #Searchmetrics
  28. 28. #SEJSummit #Searchmetrics Resources  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/  https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/  https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/  https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/  https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came  http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content  http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out  http://www.searchenginejournal.com/
  29. 29. @brentcsutoras /in/brentcsutoras +brentcsutoras

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