SEO - 2014 and Beyond

1. SEO - 2014 and beyond Saptarshi Roy Chaudhury @rishi3211us blogs @ digitalSRC.com/blog works @ xcubeLABS.com

2. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

3. “To know your future, you must know your past” by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

4. How Google Changed by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

5. How Google Changed ANSWER ENGINE You ask a question – Google provides specific answer to it KNOWLEDGE ENGINE You search for a word – Google understands the meaning of the word and shows you various relevant information about the same. SEARCH ENGINE You search for a word – Google would show you all web pages that has the word in it. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

6. In 2012 They did it… by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

11. 2013 and a bit of 2012 • 2012 – Panda ( launched 2011 ) – Penguin ( launched 2012, April) • 2013 – End of keywords (not provided) – Hummingbird (August 20 , 2013) – Mobile by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

12. Everything we learned in 2013 is still relevant, just amplified by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

13. 2014 • 2014 – Semantics – Markup – Conversational search – natural language search – Go Responsive – Link earning – link building no more – Local search – Google+ – Social Signals – Length and freshness of content – in-depth articles by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

14. SEMANTICS • Contextual interpretation by algorithm • Through Markups – Microdata (recommended) – MicroFormats – RDFa by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

15. CONVERSATIONAL SEARCH by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

16. GO RESPONSIVE “half of all Americans own smartphones and at least one-third own tablets” by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

17. GO RESPONSIVE by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

18. LINK EARNING LINK BUILDING LINK EARNING • • • • • • • • • • • Link Exchange Email Blasts for Links Buy Links for money Submit to Directories Article Directory Submission Guest Posts / Forums / Comments • Mining Competitor’s Backlink • Building Network of Sites for Links Cross Promotion / Partnership Social Sharing that leads to links Earn Links Directly with Content Request inclusion in Curated lists Getting guest posts published in really picky websites • Participate in Community so member’s notice and your content gets recognized • Mining Competitive content • Try building a network of influencers Courtesy : Rand Fishkin by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

19. LOCAL SEARCH • 20% of Total Searches in Google are related to Location • 56% of mobile phone users use their browser for local searches • There are about 250,000 new claimed listings on Google a month ( 2011 estimates) by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

20. SOCIAL SIGNALS Source : http://www.quicksprout.com by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

21. Length & Freshness of Content by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

22. Take Away • Tactician to Strategist • Stop chase-the-algorithm game, do metric based content creation • Audience Segmentation • Consider Authorship • Be Good. Do Good. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

23. KEEP IN TOUCH Blog : www.digitalSRC.com/blog Twitter : @rishi3211us Email : digitalsrc@gmail.com G+ : https://plus.google.com/+SaptarshiRoyCh hury/ by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us