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SEO - 2014 and Beyond

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The presentation shows the trends in SEO for 2014 and beyond. It also highlights some of the changes from the recent past. I did this presentation for my speaking session at Digital Marketing Summit , Hyderabad ( 15th Feb, 2014).

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SEO - 2014 and Beyond

  1. 1. SEO - 2014 and beyond Saptarshi Roy Chaudhury @rishi3211us blogs @ digitalSRC.com/blog works @ xcubeLABS.com
  2. 2. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  3. 3. “To know your future, you must know your past” by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  4. 4. How Google Changed by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  5. 5. How Google Changed ANSWER ENGINE You ask a question – Google provides specific answer to it KNOWLEDGE ENGINE You search for a word – Google understands the meaning of the word and shows you various relevant information about the same. SEARCH ENGINE You search for a word – Google would show you all web pages that has the word in it. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  6. 6. In 2012 They did it… by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  7. 7. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  8. 8. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  9. 9. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  10. 10. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  11. 11. 2013 and a bit of 2012 • 2012 – Panda ( launched 2011 ) – Penguin ( launched 2012, April) • 2013 – End of keywords (not provided) – Hummingbird (August 20 , 2013) – Mobile by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  12. 12. Everything we learned in 2013 is still relevant, just amplified by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  13. 13. 2014 • 2014 – Semantics – Markup – Conversational search – natural language search – Go Responsive – Link earning – link building no more – Local search – Google+ – Social Signals – Length and freshness of content – in-depth articles by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  14. 14. SEMANTICS • Contextual interpretation by algorithm • Through Markups – Microdata (recommended) – MicroFormats – RDFa by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  15. 15. CONVERSATIONAL SEARCH by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  16. 16. GO RESPONSIVE “half of all Americans own smartphones and at least one-third own tablets” by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  17. 17. GO RESPONSIVE by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  18. 18. LINK EARNING LINK BUILDING LINK EARNING • • • • • • • • • • • Link Exchange Email Blasts for Links Buy Links for money Submit to Directories Article Directory Submission Guest Posts / Forums / Comments • Mining Competitor’s Backlink • Building Network of Sites for Links Cross Promotion / Partnership Social Sharing that leads to links Earn Links Directly with Content Request inclusion in Curated lists Getting guest posts published in really picky websites • Participate in Community so member’s notice and your content gets recognized • Mining Competitive content • Try building a network of influencers Courtesy : Rand Fishkin by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  19. 19. LOCAL SEARCH • 20% of Total Searches in Google are related to Location • 56% of mobile phone users use their browser for local searches • There are about 250,000 new claimed listings on Google a month ( 2011 estimates) by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  20. 20. SOCIAL SIGNALS Source : http://www.quicksprout.com by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  21. 21. Length & Freshness of Content by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  22. 22. Take Away • Tactician to Strategist • Stop chase-the-algorithm game, do metric based content creation • Audience Segmentation • Consider Authorship • Be Good. Do Good. by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us
  23. 23. KEEP IN TOUCH Blog : www.digitalSRC.com/blog Twitter : @rishi3211us Email : digitalsrc@gmail.com G+ : https://plus.google.com/+SaptarshiRoyCh hury/ by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

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