On page SEO & its process in detail with pictures for better understanding of beginners in digital marketing field. Includes Keyword Research, Keyword Mapping, Title Tag Optimization, Meta Description Optimization, URL Optimization, Heading Optimization, Content Optimization, Loading Speed Optimization, Image Alt Tag, Anchor Tag, Robots txt, Internal Links & Xml Sitemap.

1. On Page SEO
Krishna Chandrapal

2. Meaning SEO : Search Engine Optimization is the
process to increase the visibility of you website in
Search Engine Result Page (SERP).
On-Page SEO : On page SEO is the process of
optimizing webpages and their content for both
search engines and users.

3. 1. Keyword Research
It is a process of finding and analyzing search
terms that people use to search engines for a
specific purpose. Example:- if you were looking to
buy a new jacket, you might type something like “
Mens leather jacket” into google. Google’s
Keyword Planner is a free tool that helps to
discover new keywords related to your business
and generates estimates of the searches the
keywords receive.

4. There are 4 types of Intent in Keyword Research
1. Navigational Intent : when the person is looking for any product or service near him/her.
Therefore, when a customer searches then in SERP ( Search Engine Ranking Page ) those websites are
on 1st page which are nearer to the customer.
3. Commercial Intent : when the customer wants to buy or educate to buy a product or service.
2. Informational Intent : When a person want to get information about any service or product.
4. Transactional Intent : when the customer desires to buy the product and it uses words like
“Buy” or “Purchase”.

5. 2. Keyword Mapping
Keyword mapping is the researching and
planning of the keywords and long-tail
phrases that go on a website. Keyword
mapping can help users find the
information they're looking for, and help
search engines understand the relevance
of each page to specific search queries.

6. 3. Title Tag Optimization
Title tag optimization is
the process of improving
a page's title tag to help
search engines and
readers understand its
value and increase the
likelihood of a click-
through. Character limit
in title tag is 60–65
characters with space
and it should highlight
the main keywords.

7. 4. Meta Description Optimization
Meta Description
Title tag optimization is the process of improving a page's title tag to help search
engines and readers understand its value and increase the likelihood of a click-
through. Character limit in title tag is 160–165 characters with space and it should
highlight the main keywords.

8. 5. URL Optimization
URL optimization is the
process of improving a
website's URL structure to
make it easier for users and
search engines to access. There
is character limit of 90 in it and
you can also highlight some
keywords in it. T

9. 6. Heading Optimization
Heading optimization is the process of using
heading tags to improve the readability and SEO
of a webpage. Heading tags are text elements that
provide a title or headline for a section of content
on a webpage. Different levels of headings from
H1 to H6 are used to indicate the main topic,
subtopics, and sub-subtopics of your page.

10. 7. Content Optimization
Content optimization is the process of
improving the visibility, engagement,
and effectiveness of digital content so
that it can reach the largest possible
target audience. There is no limit in
content you can give brief
explanation of your product or
service but it should be relevant.

11. 8. Loading Speed Optimization
Loading speed optimization is the
process of reducing the time it takes
for a web page to load and display
on a user's browser. The ideal page
load time is generally less than two
seconds, and less than one second
for mobile devices. Google uses a
website's speed as a ranking signal,
and considers slow websites to be
less user-friendly. According to
google, the probability of a user
bouncing from a page almost triples
if it takes longer than three seconds
to load.

12. 9. Image Alt Tag
Image alt tag is for crawlers as
crawler cannot see the picture we put
on website. An image alt tag, also
known as an alt attribute or alt
description, is a text field in HTML
code that describes an image or
visual on a web page.

13. 10. Anchor Tag
An anchor tag, or anchor link, is
an HTML tag that links one
page to another or to sections on
a single page. It is a link which
we put on a keyword which
open another page or site.
Anchor tags are used to
improve user experience and
optimize site content for search
engines. They are often used on
long or text-heavy pages so that
visitors can jump to a specific
part of the page without having
to scroll as much.

14. 11. Robots.txt
A robots.txt file is a text file
that tells search engine
crawlers which pages,
folders, and file types to
access on a site.

15. 12. Internal Links
Internal links are hyperlinks that connect one page on a website to another page on
the same website or domain.

16. 13. Xml Sitemap
XML Sitemaps help search engines
crawl a website more efficiently by
providing an overview of all the
available content and helping them
understand the website's structure.
This allows search engines to
receive direct updates about
changes to the website, such as
when a new page is added or an
old one is removed.

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In Ahmedabad
Thank You