Succeeding with Reddit


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Reddit is one of the scariest sites for most marketers, but mainly due to lack of understanding and community participation. With a little time and effort, you can learn to have great success on Reddit.

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Succeeding with Reddit

  3. Why You Should Care?!? • 51,000+ Reddit Visits • 1,000+ Likes • 54,000+ StumbleUpon • 170,000+ Reddit Visits • 3,000+ Likes • 15,000+ Reddit Visits • 225 Likes = Traffic, Links, Social Signals, Branding, Feedback, Followers, and even Conversions…
  4. Succeeding with Reddit• Y U No Understand Reddit?• There Are Reddits Inside Reddit?• Titles Are Everything, Comments Too!• You’re Putting That Where? When?• Who’s Your Daddy?• Accounts Matter, But Don’t Matter• TIL Reddit Counts Votes Logarithmically• TL;DR… Where’s The Cliff Notes
  5. Y U No Understand Reddit?• Famous SubReddits • IAmA, TIL, AdviceAnimals, Trees• Common language • X-post, upboat, tl;dr, TIL, FUUUU• OAG, GGG, etc• Titles / Descriptions as one• Commenting styles • ಠ_ಠ*Not required in your actual campaigns, but good to know!
  6. Reddits Inside Reddit?• = Dashboard• SubReddits = Categories• SubReddits individually created by user • Set and follow their own rules
  7. Titles Are Everything, Comments Too!• Titles include descriptions, unique to Reddit• Comments set tone for submission• MUST be grammatically correct• MUST be accurate• Should contain established Reddit formats • (x-post /r/TIL) • TIL
  8. You’re Putting That Where? When?• Understand Where to Submit • • Biggest not always best • Remember FP though• Know the SubReddit Rules • TIL has to be two months old • BestOf is only for Reddit links • NSFW needs to be nude • World News excludes US• Submit during ‘waking up hours for Americans’ • Morning EST
  9. Who’s Your Daddy?• Admins run the site• Moderators run SubReddits• Know and Abide by the Rules• Know the moderators • Who is on when • What do moderators submit • Their personalities • Are they active in /r/reporthespammers
  10. Accounts Matter, But Don’t Matter• Established Accounts Bypass Some Filters• Shadow Bans and Filters • New to Reddit • New to SubReddit • Account Filtered • Domain Filtered• Checks (While Logged Out) • View Profile for Page Not found • Check New Section
  11. TIL Reddit Counts Votes Logarithmically•• 10 / 100 / 1000 + Time since submission• Downvotes really hurt • Don’t abuse network or game Reddit
  12. TL;DR… Where’s the Cliff Notes• Take the time to understand Reddit • Memes, slang, titles, commenting, SubReddits• SubReddits (aka categories) are user owned • Get to know the mods and how they run them• Titles and Comments are super important • Proper grammar, established slang, accurate• Submit to the right SubReddit • Amount of active users, how competitive, targeted • Submit morning EST• First 10 votes are the most important, downvotes hurt • Use comments to set the tone, don’t abuse network• Account banned, then make another
  13. Connect With Me… s @kairaymedia @brentcsutoras