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Seeing Is BelievingUsing Visual Content in Social Media Marketing June 1, 2012

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About Me

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About Me

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Download a Copy:http://slideshare.net/pagetx

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Today We’ll Cover …• Overview• Flickr• Pinterest• Instagram• Foodspotting• Awesome Examples• Q&A

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Social Media Review

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Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros

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Start a Flickr Group

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Develop Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

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Facebook Weekly Features

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Facebook Advertising

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Twitter

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Blog Content – Photo Posts & Slideshows

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Create Custom Google Maps

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Use in Print Publications

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Use in Internal Documents

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Colorado River Trail Photo Contest

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Soul_Smiling

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Results:• 95 contest entries• 5% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 553% avg. increase in Facebook and Twitter activity (likes and comments)• 69,400 % increase in inbound traffic to the photo contest web page• Time on site ranged from :33 seconds pre-contest to 6:45 during peak voting Photo: watsoninelgin

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Cool Flickr Ideas

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Flickr Places –flickr.com/places

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Maps PhotosPhotographers Groups

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Import KML File URL

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Create Custom Google Map

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You May Have Seen This

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But Have You Seen This?

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Pinterest Positives• Traffic, traffic and more traffic – Pinterest has grown 4000% in the last 6 months• It has SEO secret sauce – Each photo pinned can be linked back to a specific product or more information on your website or blog• Incredible engagement – Average user spends 88.3 minutes on Pinterest• Cross promote with other social media channels• So easy to use

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Pinterest Bookmarklet

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Pinteresting Possibilities• Use Pinterest as a focus group – Look at what your followers are pinning. They volunteer information on their interest, dreams, and passions.• Generate leads – Link to landing pages that contain forms for downloading content you want them to have (visitor guides, calendars, PDF documents, etc.)• See what’s been pinned from your website or blog http://pinterest.com/source/AddYourURLHere

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Photo: andyarthur on Flickr

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Pinteresting Pitfalls• Remember Napster? – Some consider Pinterest to be an enabler of illegal activity.• Possible copyright infringement – Almost all Pinterest images posted by users were copied from other websites without permission. – Pinterest just released “NoPin” code that allows content owners to keep their photos from being pinned. – Flickr added “attributed sharing” – Others see it the same way as Xerox, VCRs, or DVRs.• Pinterest shifts accountability to the user

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Cool Pinterest Ideas

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Ultimate Austin PinTrip• Pinterest contest partnership between Four Seasons Hotel and Austin CVB • Four Seasons has – 63 submissions seen: – 1,272 views of the – 289 new fans – contest page compared to 115 in April of 2012 (increase of 151%) – 20% increase in people “talking about us” over April 2012

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Pinterest Contest Board(http://pinterest.com/hmaust/pinterest-contests)

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Apply Instagram Filters

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From this … … to this!

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Cool Instagram Ideas

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Experience Grand Rapids Instagram Contest

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Experience Grand Rapids Finalists

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Statigram Web Viewer

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Using FoodspottingSpot your own food Search for food nearby you

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Cool Foodspotting Ideas

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Foodspotting Guides

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Visit Indiana’s Super 46

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Resources• CVBs on Pinterest (May update) http://annehornyak.com/2012/05/29/cvbs-on- pinterest-may-update/• Engaging Foods via FoodSpotting http://travel2dot0.com/destinationmarketing/e ngaging-destination-foodies-via-foodspotting/• 5 Questions: Joe Vargo on Pinterest (ExpCols) http://travel2dot0.com/marketing/5-questions- joe-vargo-pinterest/

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Questions?Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail• Foursquare – foursquare.com/coloradorivertr• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx