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Authorship Is Dead - Long Live Author Authority!

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Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.

Published in: Marketing

Authorship Is Dead - Long Live Author Authority!

  1. 1. Authorship Is Dead! Long Live Author Authority! Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  2. 2. Hi I’m Mark Traphagen! • Sr. Dir. Online Marketing • 100,000+ G+ Followers • +MarkTraphagen • @MarkTraphagen • www.stonetemple.com Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  3. 3. What Is Was Google Authorship? Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  4. 4. Benefits of Google Authorship Author rich snippet Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  5. 5. Benefits of Google Authorship Author rich snippet Copy protection Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  6. 6. Benefits of Google Authorship Author rich snippet Copy protection Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  7. 7. Benefits of Google Authorship Author rich snippet Copy protection Author ranking Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  8. 8. Benefits of Google Authorship Author rich snippet Copy protection Author ranking Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  9. 9. Why Kill Google Authorship? stonet.co/AuthorshipDead Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  10. 10. Why Kill Google Authorship? Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  11. 11. Why Kill Google Authorship? 1. Low Adoption Rate Full Study at stonet.co/AuthorshipStudy Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  12. 12. Why Kill Google Authorship? 2. Low Value for Searchers Full Story at stonet.co/AuthorshipDead Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  13. 13. Authorship Is Dead – Long Live Author Authority! Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  14. 14. Semantic Search & Entities Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  15. 15. Semantic Search & Entities From stonet.co/1nYiWhY Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  16. 16. Semantic Search & Entities This is the Mark Traphagen you’re looking for! Ask Google Now “Who is Mark Traphagen?” Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  17. 17. Google Patents www.seobythesea.com Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  18. 18. Personalized Search Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  19. 19. Extended Reach via Reshares Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  20. 20. Brand Pages Too! Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  21. 21. Author Authority Takeaways 1. Power of the Personal stonet.co/PowerOfPersonal Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  22. 22. Author Authority Takeaways 1. Power of the Personal stonet.co/PowerOfPersonal Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  23. 23. Author Authority Takeaways Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  24. 24. Author Authority Takeaways Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  25. 25. Author Authority Takeaways 2. Connect All the Things Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  26. 26. Author Authority Takeaways 3. Surround Your Subject Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  27. 27. Author Authority Takeaways 4. Build Your Audience Mark Traphagen @marktraphagen google.com/+MarkTraphagen
  28. 28. Thanks! • Sr. Dir. Online Marketing • 100,000 G+ Followers • +MarkTraphagen • @MarkTraphagen • www.stonetemple.com View This Deck at stonet.com/LongLiveAuthors Mark Traphagen @marktraphagen google.com/+MarkTraphagen

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