In this presentation Brent Csutoras goes into Content Marketing & Social Media for Ecommerce. Advanced tips in Tumblr, Pinterest, Reddit.

1. Content Marketing & Social Media
for Ecommerce
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2. Tumblr, Pinterest, Reddit… Oh My!
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3. Tumblr
• Avg visit is 14 minutes, longer than Facebook and Twitter
• 35% of Tumblr users make over $50,000 a year
• 65% of Tumblr users have college education
• Tumblr grew around 75% in 2013
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4. Tumblr
• Quality theme
– Themeforrest.net
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5. Tumblr
• Quality theme
– Mobile friendly
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6. Tumblr
• Research
– Users (blogs)
• blogectory.tumblr.com
– Product Tags
– What works
• Use of media
• Product details
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7. Tumblr
• Facebook Ad
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8. Tumblr
• NO AFFILIATE LINKS!
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9. Tumblr
• /submit
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10. Pinterest
• Higher income consumers, women
• #2 social traffic referrer ~ Shareaholic
– #1 for eCommerce related ~ Gigya
– Higher than Twitter, LinkedIn, and Reddit combined
• Improving Monthly
– Personalized homepages
– Business Accounts
• Analytics
– Advertising System
• New version with Conversion Tracking coming soon
• People love Pinterest for ideas!
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11. Pinterest
• Set up your profile fully
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12. Pinterest
• Research
– Users
• Influencers
• Pinning your stuff
– Boards
• What are people expecting
• Set right category
– /source/domain.com
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13. Pinterest
• Identify Boards to Collaborate On
– pingroupie.com
– Message feature
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14. Pinterest
• Rich Pins
– Movies, Recipes, Articles, Products, Places
– Price change notifications
– Rank higher in search
– No site?
• Etsy, Ebay, Amazon, etc
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15. Pinterest
• Descriptions
– Guided Search (check system suggestions)
– Code into your buttons
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16. Pinterest
• Post in evenings and on Saturday!
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17. Reddit
• 135 Million Visits (Aug 2014)
– 3.2 Million logged in
• Reddit = Software Solution
– Front Page Dashboard for SubReddits
• Just raised $50 Million
• SubReddit for everyone
– Run by Users (Moderators)
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18. Reddit
• Research
– SubReddits
• redditmetrics.com
• redditinsight.com
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19. Reddit
• Research
– SubReddits
– Domain search for SubReddits
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20. Reddit
• Research
– SubReddits
– Domain search for SubReddits
– Top domains and products
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21. Reddit
• Title / Description
– Both in one
– Rules
• Sidebar
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22. Reddit
• Commenting
– Related threads
– Reddit exclusive offers
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23. Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
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24. Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
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25. Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
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26. Reddit
• Reddit Gold
– Join as a partner
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27. Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
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28. Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
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29. Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
– Success Story
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30. Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutoras
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