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Google Plus: The Past, The Present, The Future

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My Pubcon presentation explaining the changes with Google Plus and what we can expect

Published in: Internet, Social Media, Business
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Google Plus: The Past, The Present, The Future

  1. 1. GOOGLE PLUS: THE CURRENT STATE By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas
  2. 2. June 28, 2011
  3. 3. FAIL…
  4. 4. The same hysteria…
  5. 5. The same hysteria…
  6. 6. 22 months 4 years and 8 months 5 years and 4 months 15 months
  7. 7. GOOGLE PLUS: OVER 3 OLD YEARS NOW
  8. 8. “It’s ‘Plus’ because it takes products from Google and makes them better...” ~Vic Gundotra, the senior vice president
  9. 9. “It’s ‘Plus’ because it takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products” ~Vic Gundotra, the senior vice president
  10. 10. See personalized search results from people in your circles
  11. 11. See your friends’ Youtube comments on top for VERY popular videos
  12. 12. See who is emailing you…
  13. 13. “Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your affinities.” (source: New York Times)
  14. 14. “G+ was build primarily as an identity service…” ~Eric Schmidt, executive chairman of Google
  15. 15. GOOGLE PLUS WAS NOT CREATED TO BE FACEBOOK OR TWITTER…
  16. 16. GOOGLE PLUS = GOOGLE’S WAY TO BETTER UNDERSTAND CONTENT & PEOPLE (and relationships between them) [image courtesy of @gfiorelli1]
  17. 17. HELP EACH OTHER GOOGLE PLUS IS THE ONLY SOCIAL GRAPH GOOGLE HAS…
  18. 18. GOOGLE+ STREAM
  19. 19. Unlike Facebook, Google Plus doesn’t want me to listen ONLY to MY friends’ updates…
  20. 20. Instead, they want me to see more and more content from outside of my circles to figure out what I like…
  21. 21. Google Plus allows Google to map the web of people (users), brands (business pages) and topics (hashtags)
  22. 22. @seosmarty HASHTAGS…
  23. 23. Google Plus would auto-tag your updates to place them better into the social graph
  24. 24. TWITTER HASHTAGS: Curate content & organize conversations
  25. 25. TWITTER HASHTAGS: Curate content & organize conversations GOOGLE PLUS HASHTAGS: Analyze linked content & relationships between topics
  26. 26. GOOGLE PLUS AND THE SEARCH…
  27. 27. Google plus used to be much more present in Google search…
  28. 28. Google plus used to be much more present in Google search…
  29. 29. Google plus used to be much more present in Google search…
  30. 30. Google Plus is still in Google search results (for those who are viewing default personalized results)
  31. 31. Google Plus is still in Google search results for navigational search queries (showing a “linked” Google Plus page)
  32. 32. BEFORE: NOW: For everyone For logged-in users In many cases this is moved below the ads
  33. 33. GOOGLE IS DEFINITELY SIMPLIFYING SERPS BUT THAT DOESN’T MEAN IT’S GIVING UP ON GOOGLE PLUS (or its data since there is no alternative sources for Google)
  34. 34. SO.. WHAT HAS REALLY CHANGED SINCE THE LAUNCH?
  35. 35. (1) GOOGLE PLUS HAS CANCELLED THEIR NOTORIOUS “REAL NAME” POLICY ALLOWING PEOPLE TO USE PSEUDONYMS WHEN REGISTERING
  36. 36. (2) GOOGLE HAS CANCELLED THEIR AUTHORSHIP PROGRAM (GOOGLE PLUS IS NO LONGER USED TO IDENTIFY PEOPLE BEHIND CONTENT)
  37. 37. “REAL NAME” policy reversed (Jul 15, 2014) AUTHORSHIP stopped (Aug 29, 2014) THESE TWO MAY BE SOMEHOW CONNECTED
  38. 38. (3) GOOGLE PLUS IS NO LONGER AS PROMINENT IN SEARCH (AS PROMINENT AS ADS)
  39. 39. (4) RUMOR: GOOGLE TO END FORCED INTEGRATION WITH YOUTUBE & GMAIL
  40. 40. GOOGLE’S LARRY PAGE SAYS THEY WILL KEEP WORKING & IMPROVING G+ [GOOGLE’S REPS ADD… ESPECIALLY GOOGLE HANGOUTS, & PHOTOS] Source: arstechnica.com
  41. 41. “We’re actually very happy with the progress of Google+… The company is behind it.” ~New Google+ Head David Besbris
  42. 42. WILL GOOGLE PLUS CHANGE? YES
  43. 43. IS GOOGLE PLUS HERE TO STAY? YES
  44. 44. WORTH YOUR TIME?…
  45. 45. Do you want to rank on top for your friends’ searches? Do you want your friends to see your face here?
  46. 46. SOCIAL-ASSISTED CONVERSIONS #BEEVERYWHERE
  47. 47. Discover and connect to niche influencers, connect to your customers…
  48. 48. Get included into Google’s social graph…
  49. 49. TOOLS
  50. 50. CIRCLOSCOPE
  51. 51. CYFE
  52. 52. Google Plus Ripples Bookmarklet
  53. 53. CircleCount
  54. 54. Ann Smarty @seosmarty Contact us: 518-270-0854

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