Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

1,899 views

Published on

We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success.

This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.

Published in: Internet
  • Be the first to comment

eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

  1. 1. Content Marketing & Social Media for Ecommerce www.kairaymedia.com
  2. 2. Tumblr, Pinterest, Reddit… Oh My! www.kairaymedia.com
  3. 3. Tumblr • Avg visit is 14 minutes, longer than Facebook and Twitter • 35% of Tumblr users make over $50,000 a year • 65% of Tumblr users have college education • Tumblr grew around 75% in 2013 www.kairaymedia.com
  4. 4. Tumblr • Quality theme – Themeforrest.net www.kairaymedia.com
  5. 5. Tumblr • Quality theme – Mobile friendly www.kairaymedia.com
  6. 6. Tumblr • Research – Users (blogs) • blogectory.tumblr.com – Product Tags – What works • Use of media • Product details www.kairaymedia.com
  7. 7. Tumblr • Build an Audience – Facebook Ad www.kairaymedia.com
  8. 8. Tumblr • NO AFFILIATE LINKS! www.kairaymedia.com
  9. 9. Tumblr • /submit www.kairaymedia.com
  10. 10. Pinterest • Higher income consumers, women • #2 social traffic referrer ~ Shareaholic – #1 for eCommerce related ~ Gigya – Higher than Twitter, LinkedIn, and Reddit combined • Improving Monthly – Personalized homepages – Business Accounts • Analytics – Advertising System • New version with Conversion Tracking coming soon • People love Pinterest for ideas! www.kairaymedia.com
  11. 11. Pinterest • Set up your profile fully www.kairaymedia.com
  12. 12. Pinterest • Research – Users • Influencers – Boards • What are people expecting • Set right category – /source/domain.com • Who is pinning you • Who is pinning competitors www.kairaymedia.com
  13. 13. Pinterest • Identify Boards to Collaborate On – pingroupie.com – Message feature www.kairaymedia.com
  14. 14. Pinterest • Rich Pins – Movies, Recipes, Articles, Products, Places – Price change notifications – Rank higher in search – No site? • Etsy, Ebay, Amazon, etc www.kairaymedia.com
  15. 15. Pinterest • Descriptions – Guided Search (check system suggestions) – Code into your buttons www.kairaymedia.com
  16. 16. Pinterest • Post in evenings and on Saturday! www.kairaymedia.com
  17. 17. Reddit • 135 Million Visits (Aug 2014) – 3.2 Million logged in • Reddit = Software Solution – Front Page Dashboard for SubReddits • Just raised $50 Million • SubReddit for everyone – Run by Users (Moderators) www.kairaymedia.com
  18. 18. Reddit • Research – SubReddits • redditmetrics.com • redditinsight.com www.kairaymedia.com
  19. 19. Reddit • Research – SubReddits – Domain search for SubReddits www.kairaymedia.com
  20. 20. Reddit • Research – SubReddits – Domain search for SubReddits – Top domains and products www.kairaymedia.com
  21. 21. Reddit • Title / Description – Both in one – Rules • Sidebar www.kairaymedia.com
  22. 22. Reddit • Commenting – Related threads – Reddit exclusive offers www.kairaymedia.com
  23. 23. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  24. 24. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  25. 25. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  26. 26. Reddit • Reddit Gold – Join as a partner www.kairaymedia.com
  27. 27. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com
  28. 28. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com
  29. 29. Reddit • Beardbrand Example – Young adult males – Reddit Contest – Success Story www.kairaymedia.com
  30. 30. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras @kairaymedia @brentcsutoras www.kairaymedia.com www.kairaymedia.com

×