We have for years talked about how promoting products directly really doesn't work in Social Media, and how you have to focus on branding, community building and resourceful content, to find eCommerce success.
This presentation focuses on what can be done to directly promote a product in Social Media today, specifically in Tumblr, Pinterest and Reddit.
3. Tumblr
• Avg visit is 14 minutes, longer than Facebook and Twitter
• 35% of Tumblr users make over $50,000 a year
• 65% of Tumblr users have college education
• Tumblr grew around 75% in 2013
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10. Pinterest
• Higher income consumers, women
• #2 social traffic referrer ~ Shareaholic
– #1 for eCommerce related ~ Gigya
– Higher than Twitter, LinkedIn, and Reddit combined
• Improving Monthly
– Personalized homepages
– Business Accounts
• Analytics
– Advertising System
• New version with Conversion Tracking coming soon
• People love Pinterest for ideas!
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12. Pinterest
• Research
– Users
• Influencers
– Boards
• What are people expecting
• Set right category
– /source/domain.com
• Who is pinning you
• Who is pinning competitors
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13. Pinterest
• Identify Boards to Collaborate On
– pingroupie.com
– Message feature
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15. Pinterest
• Descriptions
– Guided Search (check system suggestions)
– Code into your buttons
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16. Pinterest
• Post in evenings and on Saturday!
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17. Reddit
• 135 Million Visits (Aug 2014)
– 3.2 Million logged in
• Reddit = Software Solution
– Front Page Dashboard for SubReddits
• Just raised $50 Million
• SubReddit for everyone
– Run by Users (Moderators)
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