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Content Marketing & Social Media 
for Ecommerce 
www.kairaymedia.com
Tumblr, Pinterest, Reddit… Oh My! 
www.kairaymedia.com
Tumblr 
• Avg visit is 14 minutes, longer than Facebook and Twitter 
• 35% of Tumblr users make over $50,000 a year 
• 65% of Tumblr users have college education 
• Tumblr grew around 75% in 2013 
www.kairaymedia.com
Tumblr 
• Quality theme 
– Themeforrest.net 
www.kairaymedia.com
Tumblr 
• Quality theme 
– Mobile friendly 
www.kairaymedia.com
Tumblr 
• Research 
– Users (blogs) 
• blogectory.tumblr.com 
– Product Tags 
– What works 
• Use of media 
• Product details 
www.kairaymedia.com
Tumblr 
• Build an Audience 
– Facebook Ad 
www.kairaymedia.com
Tumblr 
• NO AFFILIATE LINKS! 
www.kairaymedia.com
Tumblr 
• /submit 
www.kairaymedia.com
Pinterest 
• Higher income consumers, women 
• #2 social traffic referrer ~ Shareaholic 
– #1 for eCommerce related ~ Gigya 
– Higher than Twitter, LinkedIn, and Reddit combined 
• Improving Monthly 
– Personalized homepages 
– Business Accounts 
• Analytics 
– Advertising System 
• New version with Conversion Tracking coming soon 
• People love Pinterest for ideas! 
www.kairaymedia.com
Pinterest 
• Set up your profile fully 
www.kairaymedia.com
Pinterest 
• Research 
– Users 
• Influencers 
– Boards 
• What are people expecting 
• Set right category 
– /source/domain.com 
• Who is pinning you 
• Who is pinning competitors 
www.kairaymedia.com
Pinterest 
• Identify Boards to Collaborate On 
– pingroupie.com 
– Message feature 
www.kairaymedia.com
Pinterest 
• Rich Pins 
– Movies, Recipes, Articles, Products, Places 
– Price change notifications 
– Rank higher in search 
– No site? 
• Etsy, Ebay, Amazon, etc 
www.kairaymedia.com
Pinterest 
• Descriptions 
– Guided Search (check system suggestions) 
– Code into your buttons 
www.kairaymedia.com
Pinterest 
• Post in evenings and on Saturday! 
www.kairaymedia.com
Reddit 
• 135 Million Visits (Aug 2014) 
– 3.2 Million logged in 
• Reddit = Software Solution 
– Front Page Dashboard for SubReddits 
• Just raised $50 Million 
• SubReddit for everyone 
– Run by Users (Moderators) 
www.kairaymedia.com
Reddit 
• Research 
– SubReddits 
• redditmetrics.com 
• redditinsight.com 
www.kairaymedia.com
Reddit 
• Research 
– SubReddits 
– Domain search for SubReddits 
www.kairaymedia.com
Reddit 
• Research 
– SubReddits 
– Domain search for SubReddits 
– Top domains and products 
www.kairaymedia.com
Reddit 
• Title / Description 
– Both in one 
– Rules 
• Sidebar 
www.kairaymedia.com
Reddit 
• Commenting 
– Related threads 
– Reddit exclusive offers 
www.kairaymedia.com
Reddit 
• Research 
• Title / Description 
• Commenting 
– Related threads 
– Reddit exclusive offers 
– Beef Jerky 
www.kairaymedia.com
Reddit 
• Research 
• Title / Description 
• Commenting 
– Related threads 
– Reddit exclusive offers 
– Beef Jerky 
www.kairaymedia.com
Reddit 
• Research 
• Title / Description 
• Commenting 
– Related threads 
– Reddit exclusive offers 
– Beef Jerky 
www.kairaymedia.com
Reddit 
• Reddit Gold 
– Join as a partner 
www.kairaymedia.com
Reddit 
• Beardbrand Example 
– Young adult males 
– Reddit Contest 
www.kairaymedia.com
Reddit 
• Beardbrand Example 
– Young adult males 
– Reddit Contest 
www.kairaymedia.com
Reddit 
• Beardbrand Example 
– Young adult males 
– Reddit Contest 
– Success Story 
www.kairaymedia.com
Connect With Me… 
Facebook.com/kairaymedia 
Facebook.com/brentcsutoras 
+kairaymedia 
+brentcsutoras 
@kairaymedia 
@brentcsutoras 
www.kairaymedia.com 
www.kairaymedia.com

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eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014

  • 1. Content Marketing & Social Media for Ecommerce www.kairaymedia.com
  • 2. Tumblr, Pinterest, Reddit… Oh My! www.kairaymedia.com
  • 3. Tumblr • Avg visit is 14 minutes, longer than Facebook and Twitter • 35% of Tumblr users make over $50,000 a year • 65% of Tumblr users have college education • Tumblr grew around 75% in 2013 www.kairaymedia.com
  • 4. Tumblr • Quality theme – Themeforrest.net www.kairaymedia.com
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  • 6. Tumblr • Research – Users (blogs) • blogectory.tumblr.com – Product Tags – What works • Use of media • Product details www.kairaymedia.com
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  • 8. Tumblr • NO AFFILIATE LINKS! www.kairaymedia.com
  • 9. Tumblr • /submit www.kairaymedia.com
  • 10. Pinterest • Higher income consumers, women • #2 social traffic referrer ~ Shareaholic – #1 for eCommerce related ~ Gigya – Higher than Twitter, LinkedIn, and Reddit combined • Improving Monthly – Personalized homepages – Business Accounts • Analytics – Advertising System • New version with Conversion Tracking coming soon • People love Pinterest for ideas! www.kairaymedia.com
  • 11. Pinterest • Set up your profile fully www.kairaymedia.com
  • 12. Pinterest • Research – Users • Influencers – Boards • What are people expecting • Set right category – /source/domain.com • Who is pinning you • Who is pinning competitors www.kairaymedia.com
  • 13. Pinterest • Identify Boards to Collaborate On – pingroupie.com – Message feature www.kairaymedia.com
  • 14. Pinterest • Rich Pins – Movies, Recipes, Articles, Products, Places – Price change notifications – Rank higher in search – No site? • Etsy, Ebay, Amazon, etc www.kairaymedia.com
  • 15. Pinterest • Descriptions – Guided Search (check system suggestions) – Code into your buttons www.kairaymedia.com
  • 16. Pinterest • Post in evenings and on Saturday! www.kairaymedia.com
  • 17. Reddit • 135 Million Visits (Aug 2014) – 3.2 Million logged in • Reddit = Software Solution – Front Page Dashboard for SubReddits • Just raised $50 Million • SubReddit for everyone – Run by Users (Moderators) www.kairaymedia.com
  • 18. Reddit • Research – SubReddits • redditmetrics.com • redditinsight.com www.kairaymedia.com
  • 19. Reddit • Research – SubReddits – Domain search for SubReddits www.kairaymedia.com
  • 20. Reddit • Research – SubReddits – Domain search for SubReddits – Top domains and products www.kairaymedia.com
  • 21. Reddit • Title / Description – Both in one – Rules • Sidebar www.kairaymedia.com
  • 22. Reddit • Commenting – Related threads – Reddit exclusive offers www.kairaymedia.com
  • 23. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  • 24. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  • 25. Reddit • Research • Title / Description • Commenting – Related threads – Reddit exclusive offers – Beef Jerky www.kairaymedia.com
  • 26. Reddit • Reddit Gold – Join as a partner www.kairaymedia.com
  • 27. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com
  • 28. Reddit • Beardbrand Example – Young adult males – Reddit Contest www.kairaymedia.com
  • 29. Reddit • Beardbrand Example – Young adult males – Reddit Contest – Success Story www.kairaymedia.com
  • 30. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras @kairaymedia @brentcsutoras www.kairaymedia.com www.kairaymedia.com