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Why You Should Care About Reddit (UPDATED)

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You have probably heard of Reddit, maybe even spent a few minutes there once or twice, but you need to better understand what you might be missing in ignoring one of the largest social media sites for English speaking audiences.

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Why You Should Care About Reddit (UPDATED)

  1. 1. Why People Have Avoided Reddit! • Hard to Understand (??) • SubReddits? Moderators vs Admins? • Hard to Reach the Front Page • Silent Bans / Moderation • Brands looked down on • Self Promotion Not Really Allowed • Design Too Simple
  2. 2. “Slate’s Facebook traffic has dropped by 87 percent since 2017”
  3. 3. Why People Have Avoided Reddit! • Hard to Understand (??) • SubReddits? Moderators vs Admins? • Hard to Reach the Front Page • Silent Bans / Moderation • Brands looked down on • Self Promotion Not Really Allowed • Design Too Simple
  4. 4. Reddit 2.0 and Beyond! ($250,000,000)
  5. 5. Reddit Front Page • r/All is All Subreddits including The_Donald & NSFW • r/Popular is /r/All but with The_Donald & NSFW removed • reddit.com are your Subreddit subscriptions * Any Subreddit can select to be excluded from /r/All in settings * /r/Popular can be filtered by Country and State
  6. 6. Brands More Accepted on Reddit
  7. 7. July 2017
  8. 8. Old Design : New Design • New design almost completely rolled out • Was really broken and only partially implemented at first • Old.reddit.com to see old site! • New.reddit.com to see new site!
  9. 9. Original Content
  10. 10. Chat (Beta : Coming Soon.. Maybe already!)
  11. 11. • Comment and Participate in active Subreddits • Submit ’easy win’ content to Subreddits • Submit quality content to your Profile • Submit exclusive content to your Profile • Promote the content off your profile on other social channels • Promote your Profile to your existing audiences • X-Post u/submitted post to Subreddit Building a Successful Reddit Profile
  12. 12. • https://www.statista.com/chart/13018/social-media-traffic/ • https://www.facebook.com/zuck/posts/10104413015393571 • https://www.recode.net/2018/3/7/17087468/facebook-ad-prices- increase-algorithm-news-feed • http://www.niemanlab.org/2018/06/slates-facebook-traffic-has- dropped-by-87-percent-since-2017/ • https://www.merkleinc.com/thought-leadership/digital-marketing- report Resources
  13. 13. Thank You! Brent Csutoras CMO, PeakActivity @brentcsutoras

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