1.
Why People Have Avoided Reddit!
• Hard to Understand (??)
• SubReddits? Moderators vs Admins?
• Hard to Reach the Front Page
• Silent Bans / Moderation
• Brands looked down on
• Self Promotion Not Really Allowed
• Design Too Simple

2.
“Slate’s Facebook traffic has dropped by 87 percent since 2017”

3.
Why People Have Avoided Reddit!
• Hard to Understand (??)
• SubReddits? Moderators vs Admins?
• Hard to Reach the Front Page
• Silent Bans / Moderation
• Brands looked down on
• Self Promotion Not Really Allowed
• Design Too Simple

4.
Reddit 2.0 and Beyond! ($250,000,000)

5.
Reddit Front Page
• r/All is All Subreddits including The_Donald & NSFW
• r/Popular is /r/All but with The_Donald & NSFW removed
• reddit.com are your Subreddit subscriptions
* Any Subreddit can select to be excluded from /r/All in settings
* /r/Popular can be filtered by Country and State

6.
Brands More Accepted on Reddit

7.
July 2017

8.
Old Design : New Design
• New design almost completely rolled out
• Was really broken and only partially implemented at first
• Old.reddit.com to see old site!
• New.reddit.com to see new site!

9.
Original Content

10.
Chat (Beta : Coming Soon.. Maybe already!)

11.
• Comment and Participate in active Subreddits
• Submit ’easy win’ content to Subreddits
• Submit quality content to your Profile
• Submit exclusive content to your Profile
• Promote the content off your profile on other social channels
• Promote your Profile to your existing audiences
• X-Post u/submitted post to Subreddit
Building a Successful Reddit Profile

12.
• https://www.statista.com/chart/13018/social-media-traffic/
• https://www.facebook.com/zuck/posts/10104413015393571
• https://www.recode.net/2018/3/7/17087468/facebook-ad-prices-
increase-algorithm-news-feed
• http://www.niemanlab.org/2018/06/slates-facebook-traffic-has-
dropped-by-87-percent-since-2017/
• https://www.merkleinc.com/thought-leadership/digital-marketing-
report
Resources

13.
Thank You!
Brent Csutoras
CMO, PeakActivity
@brentcsutoras