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Grand rapids

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Grand rapids

  1. 1. Mini Lesson on SEOSearch Engine Optimization Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  2. 2. Search Engines Like:1. Lots of repeated keywords on web page2. Lots of good links to your web site3. Regular updates4. Quick download www.treacyinfo.com
  3. 3. What search engines don’t like www.treacyinfo.com
  4. 4. Create a List of Keywords• Your name How do you rank?• Products• Add location• What terms do people use to find someone like you? http://www.mikes-marketing-tools.com/ranking-reports/ www.treacyinfo.com
  5. 5. Choose Popular Termshttps://adwords.google.com/o/KeywordTool www.treacyinfo.com
  6. 6. Where to Place Keywords• Title Tag• Use keywords in context• Highlighted terms• Links www.treacyinfo.com
  7. 7. Look at the Links• See who links to you www.linkpopularity.com• See who links to the competition• Make sure your partners link to you• Ask people to link to you• Get into social media www.treacyinfo.com
  8. 8. Not all links are helpful• Good Links • Bad Links – Actual partners – Link farms – Social Media – Unrelated sites – Reviews www.treacyinfo.com
  9. 9. Get Directory Links www.treacyinfo.com
  10. 10. Google Placeswww.google.com/placesforbusiness/ www.treacyinfo.com
  11. 11. Add Basic Info www.treacyinfo.com
  12. 12. Confirm Your Address www.treacyinfo.com
  13. 13. Fresh Content• Making even small changes will help• Making small changes that build your content are even better www.treacyinfo.com
  14. 14. Why Social Media? Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com www.treacyinfo.com
  15. 15. Impact of Social Mediahttp://www.youtube.com/watch?v=QUCfFcchw1w www.treacyinfo.com
  16. 16. Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html www.treacyinfo.com
  17. 17. Interesting Stats: Twitter• 56 percent of customer tweets to companies are being ignored. (AllTwitter)• The average user follows (or is followed by) 51 people. (Diego Baschs Blog)• 32 percent of all Internet users are using Twitter. (Marketing Land)• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog) www.treacyinfo.com
  18. 18. LinkedIn Stats• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003 www.treacyinfo.com
  19. 19. Interesting Stats: Google+• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)• 625,000 new users on Google+ every day. (AllTwitter) www.treacyinfo.com
  20. 20. Interesting Stats: Pinterest• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)• Pinterest pins with prices get 36% more likes than those without. (Shopify)• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook) www.treacyinfo.com
  21. 21. Your motivation today…1. Learn about how each social media channel works2. Think of one social media strategy you can start implementing tomorrow3. Set up the tools you need www.treacyinfo.com
  22. 22. Before you Begin• Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success?• What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both? www.treacyinfo.com
  23. 23. Find Your Comfort Level InformWebsite, Email Alerts, Video Controlled Engage Blog, LinkedIn Moderated Facilitate Social Networks Monitored www.treacyinfo.com
  24. 24. Blog• Great way to inform• Great for showing personality/expertise• Great for search engine optimization• Great for tying in other media• Easy to update www.treacyinfo.com
  25. 25. Build a Space for your Story www.treacyinfo.com
  26. 26. Blog Tech Talk• Choose a platform (WordPress, Blogger)• Post articles (ongoing)• Moderate/monitor comments www.treacyinfo.com
  27. 27. LinkedIn• Your personal account can be as powerful as your business presence• Take time to flesh out your profile• Look for groups to join or create• Be the person people want to know www.treacyinfo.com
  28. 28. Sign Up: www.linkedin.com www.treacyinfo.com
  29. 29. Take the time to complete the entire profile. www.treacyinfo.com
  30. 30. What I seewww.treacyinfo.com
  31. 31. What Others See www.treacyinfo.com
  32. 32. Find Associates Online www.treacyinfo.com
  33. 33. Learn about Opportunities www.treacyinfo.com
  34. 34. LinkedIn Tech Talk• Set up an account – Personal, company, group• Choose your level of commitment – Wait to be contacted – Contact people one-on-one – Join conversations – Start/host conversations www.treacyinfo.com
  35. 35. Twitter• Post updates• Follow others to get their updates• Search for timely info• Follow topics of interest• #hashtag = topic/tag• @AnnT = shout out www.treacyinfo.com
  36. 36. Sign up is Simple www.treacyinfo.com
  37. 37. What I Seewww.treacyinfo.com
  38. 38. What Others See www.treacyinfo.com
  39. 39. Change Settings www.treacyinfo.com
  40. 40. Account Info • Twitter ID • Email • Turn on/off privacy sharing notices • Personalization – makes connection suggestions • Get Twitter Archive www.treacyinfo.com
  41. 41. Mobile – connect Twitter and your cell phone Email notification – get email updates from Twitter www.treacyinfo.com
  42. 42. Profile • Name • Location • Website • Bio – think of searchers • Imageswww.treacyinfo.com
  43. 43. 140 Characters• Find a voice • Unless you are a• Add images and teen, watch gr8 location abbreviations• Ask questions • Don’t just promote• Reply to others • Offer time-sensitive• ReTweet generously specials www.treacyinfo.com
  44. 44. Twitter Shortcuts• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction www.treacyinfo.com
  45. 45. Twitter Tech TalkInform Engage• Send specials • Find folks to follow• Send RT-worthy • Listen and RT messages • Use @• Set realistic • Link to articles et al expectations for more details• Use # • Tweet during conferences www.treacyinfo.com
  46. 46. Pinterest• Sign up with an account• Set up boards• Connect with other social media tools www.treacyinfo.com
  47. 47. Pinterest Tech Talk• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not necessarily only your products www.treacyinfo.com
  48. 48. Why Google+?• Similar to Facebook with an option to segment connections• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence SEO www.treacyinfo.com
  49. 49. Sign Upwww.treacyinfo.com
  50. 50. What I Seewww.treacyinfo.com
  51. 51. What Others See www.treacyinfo.com
  52. 52. Recommend on Google+ www.treacyinfo.com
  53. 53. Google+ Hangouts www.treacyinfo.com
  54. 54. Facebook Personal Page Facebook Company Page www.treacyinfo.com
  55. 55. Facebook• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of your fans• Consider campaigns www.treacyinfo.com
  56. 56. Person/Profile• Post updates, images, videos, polls• Friend People• Join Groups• Like Pages• Comment, like, share posts• Tag• Send private messages www.treacyinfo.com
  57. 57. What Others See www.treacyinfo.com
  58. 58. A Pagewww.treacyinfo.com
  59. 59. Advantages• Look like a business• Multiple admins• Tie in with Places• Non FB users see more• Great analytics www.treacyinfo.com
  60. 60. Surf like a Profile• Now you can interact on Facebook as a Page• Just know who you are before you comment! www.treacyinfo.com
  61. 61. Let’s Create a Page www.treacyinfo.com
  62. 62. www.facebook.com/pages/create.php1. Pick a category & name2. Add a profile picture3. Make it rich & engaging (Apps)4. Publish5. Update Regularly www.treacyinfo.com
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  64. 64. www.treacyinfo.com
  65. 65. www.treacyinfo.com
  66. 66. www.treacyinfo.com
  67. 67. www.treacyinfo.com
  68. 68. www.treacyinfo.com
  69. 69. www.treacyinfo.com
  70. 70. Invite friends now or later… www.treacyinfo.com
  71. 71. What you see… www.treacyinfo.com
  72. 72. Need to Update… www.treacyinfo.com
  73. 73. Add a Cover… • 851 pixels wide and 315 pixels tall – Or must be at least 399 pixels wide • Rules: – No prices or specials – No contact info – No urging to like • GraphicRiver.net www.treacyinfo.com
  74. 74. Share the Responsibility… www.treacyinfo.com
  75. 75. Set Permissions www.treacyinfo.com
  76. 76. Tips• Be active – Best time to post – 8 pm• Interact with other sites to build a rep• Provide info people want more than info you want them to have• Promote on your site www.treacyinfo.com
  77. 77. Facebook Tech Talk• Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you www.facebook.com/pages/create.php www.treacyinfo.com
  78. 78. So, what’s you social media plan? www.treacyinfo.com
  79. 79. Final Tips• Have a plan/calendar• Look into Admin tools• Make the most of every story www.hootsuite.com• Do what’s right for you! www.treacyinfo.com
  80. 80. Get the presentation here:http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com

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