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Grand rapids


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Grand rapids

  1. 1. Mini Lesson on SEOSearch Engine Optimization Ann Treacy
  2. 2. Search Engines Like:1. Lots of repeated keywords on web page2. Lots of good links to your web site3. Regular updates4. Quick download
  3. 3. What search engines don’t like
  4. 4. Create a List of Keywords• Your name How do you rank?• Products• Add location• What terms do people use to find someone like you?
  5. 5. Choose Popular Terms
  6. 6. Where to Place Keywords• Title Tag• Use keywords in context• Highlighted terms• Links
  7. 7. Look at the Links• See who links to you• See who links to the competition• Make sure your partners link to you• Ask people to link to you• Get into social media
  8. 8. Not all links are helpful• Good Links • Bad Links – Actual partners – Link farms – Social Media – Unrelated sites – Reviews
  9. 9. Get Directory Links
  10. 10. Google
  11. 11. Add Basic Info
  12. 12. Confirm Your Address
  13. 13. Fresh Content• Making even small changes will help• Making small changes that build your content are even better
  14. 14. Why Social Media? Ann
  15. 15. Impact of Social Media
  16. 16. Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
  17. 17. Interesting Stats: Twitter• 56 percent of customer tweets to companies are being ignored. (AllTwitter)• The average user follows (or is followed by) 51 people. (Diego Baschs Blog)• 32 percent of all Internet users are using Twitter. (Marketing Land)• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
  18. 18. LinkedIn Stats• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003
  19. 19. Interesting Stats: Google+• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)• 625,000 new users on Google+ every day. (AllTwitter)
  20. 20. Interesting Stats: Pinterest• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)• Pinterest pins with prices get 36% more likes than those without. (Shopify)• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
  21. 21. Your motivation today…1. Learn about how each social media channel works2. Think of one social media strategy you can start implementing tomorrow3. Set up the tools you need
  22. 22. Before you Begin• Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success?• What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both?
  23. 23. Find Your Comfort Level InformWebsite, Email Alerts, Video Controlled Engage Blog, LinkedIn Moderated Facilitate Social Networks Monitored
  24. 24. Blog• Great way to inform• Great for showing personality/expertise• Great for search engine optimization• Great for tying in other media• Easy to update
  25. 25. Build a Space for your Story
  26. 26. Blog Tech Talk• Choose a platform (WordPress, Blogger)• Post articles (ongoing)• Moderate/monitor comments
  27. 27. LinkedIn• Your personal account can be as powerful as your business presence• Take time to flesh out your profile• Look for groups to join or create• Be the person people want to know
  28. 28. Sign Up:
  29. 29. Take the time to complete the entire profile.
  30. 30. What I
  31. 31. What Others See
  32. 32. Find Associates Online
  33. 33. Learn about Opportunities
  34. 34. LinkedIn Tech Talk• Set up an account – Personal, company, group• Choose your level of commitment – Wait to be contacted – Contact people one-on-one – Join conversations – Start/host conversations
  35. 35. Twitter• Post updates• Follow others to get their updates• Search for timely info• Follow topics of interest• #hashtag = topic/tag• @AnnT = shout out
  36. 36. Sign up is Simple
  37. 37. What I
  38. 38. What Others See
  39. 39. Change Settings
  40. 40. Account Info • Twitter ID • Email • Turn on/off privacy sharing notices • Personalization – makes connection suggestions • Get Twitter Archive
  41. 41. Mobile – connect Twitter and your cell phone Email notification – get email updates from Twitter
  42. 42. Profile • Name • Location • Website • Bio – think of searchers •
  43. 43. 140 Characters• Find a voice • Unless you are a• Add images and teen, watch gr8 location abbreviations• Ask questions • Don’t just promote• Reply to others • Offer time-sensitive• ReTweet generously specials
  44. 44. Twitter Shortcuts• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction
  45. 45. Twitter Tech TalkInform Engage• Send specials • Find folks to follow• Send RT-worthy • Listen and RT messages • Use @• Set realistic • Link to articles et al expectations for more details• Use # • Tweet during conferences
  46. 46. Pinterest• Sign up with an account• Set up boards• Connect with other social media tools
  47. 47. Pinterest Tech Talk• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not necessarily only your products
  48. 48. Why Google+?• Similar to Facebook with an option to segment connections• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence SEO
  49. 49. Sign
  50. 50. What I
  51. 51. What Others See
  52. 52. Recommend on Google+
  53. 53. Google+ Hangouts
  54. 54. Facebook Personal Page Facebook Company Page
  55. 55. Facebook• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of your fans• Consider campaigns
  56. 56. Person/Profile• Post updates, images, videos, polls• Friend People• Join Groups• Like Pages• Comment, like, share posts• Tag• Send private messages
  57. 57. What Others See
  58. 58. A
  59. 59. Advantages• Look like a business• Multiple admins• Tie in with Places• Non FB users see more• Great analytics
  60. 60. Surf like a Profile• Now you can interact on Facebook as a Page• Just know who you are before you comment!
  61. 61. Let’s Create a Page
  62. 62. Pick a category & name2. Add a profile picture3. Make it rich & engaging (Apps)4. Publish5. Update Regularly
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  70. 70. Invite friends now or later…
  71. 71. What you see…
  72. 72. Need to Update…
  73. 73. Add a Cover… • 851 pixels wide and 315 pixels tall – Or must be at least 399 pixels wide • Rules: – No prices or specials – No contact info – No urging to like •
  74. 74. Share the Responsibility…
  75. 75. Set Permissions
  76. 76. Tips• Be active – Best time to post – 8 pm• Interact with other sites to build a rep• Provide info people want more than info you want them to have• Promote on your site
  77. 77. Facebook Tech Talk• Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you
  78. 78. So, what’s you social media plan?
  79. 79. Final Tips• Have a plan/calendar• Look into Admin tools• Make the most of every story• Do what’s right for you!
  80. 80. Get the presentation here: Thank you! Ann Treacy