SlideShare a Scribd company logo
1 of 17
www.kairaymedia.com
The Social Media Bad Wrap
Social Media for Lead Generation Has Its Challenges
– When compared to Search, users not always in buy mode.
– We apply SEO expectations to Social Marketing
– Lack of interest in understanding it or testing
Social Media Marketing is evolving
– Better tracking options
• Google Social Analytics
– Improved insights from social sites
• Twitter Analytics, Button Stats, Facebook Insights (Video Plays)
– Social has become a regular part of our lives
www.kairaymedia.com
Social Media Impact
Understanding how important Social Media is to your
lead generation efforts
– 27% of time spent online is on social media sites across
US, UK, and Australia ~ Experian
– Approximately 46% of online users count on social media
when making a purchase decision ~ Nielsen
– 81% of US respondents indicated posts from their friends
directly influenced their purchase decision ~ Forbes
– Buyers are 66% to 90% done with buying process before
visiting vendor ~ Forrester
You have to be a part of the research process!
www.kairaymedia.com
Still Stuck on SEO?
www.kairaymedia.com
81% of US respondents indicated posts from their friends
directly influenced their purchase decision ~ Forbes
– Graph Search
– Bing’s Facebook Connect
– Google+ Local
Understand Your Audience
What social communities are they using?
– Analytics
– Social buttons analytics
What content is engaging them?
– Analytics
• Bounce rate
• Paths
– Check social accounts and competitors for engagement
Survey your audience
Review competitors to determine what social site their audience is using
Review case studies in your niche or a similar niche for useful information
www.kairaymedia.com
Be a Resource!
Content Strategy
– Become a resources to decision makers
– Provide resources to the information gatherers
– Answer the questions people have in your niche
• Support forums
Social Profiles
– Consider a community approach
– Be a resource
www.kairaymedia.com
Quick Recap
• Social media is evolving as a great Lead Generation avenue
• Social reliance and usage is continuing to grow
• Social elements incorporated in Search
First Steps
• Understand Your Audience
• Be a Resource
Get Out There and Be A Part of that Buyer Cycle!
www.kairaymedia.com
Blogger Outreach Isn’t Dead!
www.kairaymedia.com
Blogger Outreach (& Social Outreach)
– Typically a Link Building exercise
– Google not happy with it at all
– Identify Strong Social Channels
– Link back to Social Profiles and Social Content
– Social Shares as Alternative to Blog Coverage
– Social Community Leadership
– Social Outreach!
Energems Loves Moms
www.kairaymedia.com
Energems Loves Moms
www.kairaymedia.com
Contests & User Involvement
Contests & User Driven Campaigns
– Can be viral, be used to get more unique content and materials, and help you capture
leads with more specific quantifiers
• http://action.ford.com/page/s/mustang-50
• http://www.ahh.com/
– Always consider multiple channels and your offline marketing campaigns
– Think about the prize
www.kairaymedia.com
Ford’s World Record
www.kairaymedia.com
Coke’s AHH.com
www.kairaymedia.com
For Your Community Only
Like-Gating
– Use your content or blogger outreach efforts to lead back to a like-gated page
• Energems example (likes and lead data)
– American Top Team concept
• Exclusive content
– Make sharing easy
– Phrase it as exclusive to the community
www.kairaymedia.com
Facebook Ads:
Custom Audience Targeting
Available through Power Editor
– Gathered or Acquired email lists
• Contests
• Purchased
– Event Attendee Lists
– LinkedIn Example
– Google+ Emails
www.kairaymedia.com
Retargeting Ads
• Social users are often not in buy mode, so retargeting ads reminds them
of you when they are in buy mode
• Infographic retargeting to a different version with lead form
www.kairaymedia.com
Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com

More Related Content

What's hot

Content Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItContent Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItFrank Dale
 
Bmgt 205 chapter_3
Bmgt 205 chapter_3Bmgt 205 chapter_3
Bmgt 205 chapter_3Chris Lovett
 
GW Track Cross Country Social Media Strategy Final
GW Track Cross Country Social Media Strategy FinalGW Track Cross Country Social Media Strategy Final
GW Track Cross Country Social Media Strategy FinalSangmi Park
 
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...Distilled
 
Social media as an enabler
Social media as an enablerSocial media as an enabler
Social media as an enablerGad Ocran
 
Chick Fil A Social Media Strategy
Chick Fil A Social Media StrategyChick Fil A Social Media Strategy
Chick Fil A Social Media StrategyMadison Hamilton
 
Social Media for Restaurants and Lodging
Social Media for Restaurants and LodgingSocial Media for Restaurants and Lodging
Social Media for Restaurants and LodgingEW Bullock Associates
 
Dollars and Data: Social Media Advertising and Metrics
Dollars and Data: Social Media Advertising and MetricsDollars and Data: Social Media Advertising and Metrics
Dollars and Data: Social Media Advertising and MetricsZimri Diaz
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media StrategyMadison Hills
 
Whole Foods social media audit/strategy review
Whole Foods social media audit/strategy reviewWhole Foods social media audit/strategy review
Whole Foods social media audit/strategy reviewTommy Scott
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Brian Bluff
 
Social media, blogging, and content marketing
Social media, blogging, and content marketingSocial media, blogging, and content marketing
Social media, blogging, and content marketingFrank Dale
 
Chick fil-a social media plan
Chick fil-a social media planChick fil-a social media plan
Chick fil-a social media planKylie Johnson
 
University of Florida
University of FloridaUniversity of Florida
University of FloridaJarrad Davis
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyRebecca Luke
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...Muhammad Omar
 
Ross Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLERoss Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLEKGS Global
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
 
Chick-fil-A Social Media Strategy
Chick-fil-A Social Media StrategyChick-fil-A Social Media Strategy
Chick-fil-A Social Media StrategyMicayla Kinder
 

What's hot (20)

Content Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About ItContent Marketing: 3 Reasons You Keep Hearing About It
Content Marketing: 3 Reasons You Keep Hearing About It
 
Bmgt 205 chapter_3
Bmgt 205 chapter_3Bmgt 205 chapter_3
Bmgt 205 chapter_3
 
GW Track Cross Country Social Media Strategy Final
GW Track Cross Country Social Media Strategy FinalGW Track Cross Country Social Media Strategy Final
GW Track Cross Country Social Media Strategy Final
 
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...
SearchLove Boston 2015 | Mark Johnstone, Britt Klontz and Kyra Kuik, ‘Creatin...
 
Social media as an enabler
Social media as an enablerSocial media as an enabler
Social media as an enabler
 
Chick Fil A Social Media Strategy
Chick Fil A Social Media StrategyChick Fil A Social Media Strategy
Chick Fil A Social Media Strategy
 
Social Media for Restaurants and Lodging
Social Media for Restaurants and LodgingSocial Media for Restaurants and Lodging
Social Media for Restaurants and Lodging
 
Dollars and Data: Social Media Advertising and Metrics
Dollars and Data: Social Media Advertising and MetricsDollars and Data: Social Media Advertising and Metrics
Dollars and Data: Social Media Advertising and Metrics
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
 
Whole Foods social media audit/strategy review
Whole Foods social media audit/strategy reviewWhole Foods social media audit/strategy review
Whole Foods social media audit/strategy review
 
Chick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media StrategyChick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media Strategy
 
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
Social Media For B2B Companies - Good Idea or Waste oCIPH regina keynote 1017...
 
Social media, blogging, and content marketing
Social media, blogging, and content marketingSocial media, blogging, and content marketing
Social media, blogging, and content marketing
 
Chick fil-a social media plan
Chick fil-a social media planChick fil-a social media plan
Chick fil-a social media plan
 
University of Florida
University of FloridaUniversity of Florida
University of Florida
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media Strategy
 
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
The Case Study of Akhbarak.net on Social Media #SMDEgypt - Best Practices for...
 
Ross Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLERoss Glick, CEO, iNDELIBLE
Ross Glick, CEO, iNDELIBLE
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
 
Chick-fil-A Social Media Strategy
Chick-fil-A Social Media StrategyChick-fil-A Social Media Strategy
Chick-fil-A Social Media Strategy
 

Viewers also liked

An Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaAn Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
 
Social Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingSocial Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
 
How to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationHow to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationJason Miller
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentErin Moloney
 
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]HubSpot
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead GenerationLeadSquared
 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead GenerationHubSpot
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHubSpot
 
Social Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking SectorSocial Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking SectorDigital Vidya
 
Lead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraLead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraGunjan Kalita
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety pptnehaanandjha
 
How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017Peter Caddick
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideSlideShare
 

Viewers also liked (13)

An Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaAn Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social Media
 
Social Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingSocial Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social Selling
 
How to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationHow to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead Generation
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business Development
 
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead Generation
 
Social Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking SectorSocial Media for Customer Acquisition For Banking Sector
Social Media for Customer Acquisition For Banking Sector
 
Lead Generation (Inbound) through Quora
Lead Generation (Inbound) through QuoraLead Generation (Inbound) through Quora
Lead Generation (Inbound) through Quora
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety ppt
 
How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017How Lead Generation has Changed in 2017
How Lead Generation has Changed in 2017
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 

Similar to Social media's influence on purchase decisions

Starting Fresh with Social Media
Starting Fresh with Social MediaStarting Fresh with Social Media
Starting Fresh with Social MediaGWI
 
Marketing and Ecommerce
Marketing and Ecommerce Marketing and Ecommerce
Marketing and Ecommerce Glenn Muske
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingRyan Hanley
 
Web Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette ToralWeb Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette ToralJanette Toral
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your BusinessSarah Page
 
Friends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRFriends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media TrainingDanielle Brigida
 
Online Marketing for Pet Industry Professionals
Online Marketing for Pet Industry ProfessionalsOnline Marketing for Pet Industry Professionals
Online Marketing for Pet Industry ProfessionalsAndrea Fischetti
 

Similar to Social media's influence on purchase decisions (20)

Social media-overview
Social media-overviewSocial media-overview
Social media-overview
 
3.RPCP-Social-media-case-studies
3.RPCP-Social-media-case-studies3.RPCP-Social-media-case-studies
3.RPCP-Social-media-case-studies
 
Building a digital media plan
Building a digital media planBuilding a digital media plan
Building a digital media plan
 
Starting Fresh with Social Media
Starting Fresh with Social MediaStarting Fresh with Social Media
Starting Fresh with Social Media
 
Client Presentation
Client PresentationClient Presentation
Client Presentation
 
6. IBAT-Social-Media-Case-Studies
6. IBAT-Social-Media-Case-Studies6. IBAT-Social-Media-Case-Studies
6. IBAT-Social-Media-Case-Studies
 
6. DBS_SocialMediaCaseStudies
6. DBS_SocialMediaCaseStudies6. DBS_SocialMediaCaseStudies
6. DBS_SocialMediaCaseStudies
 
6. Griffith-Social-Media-Case-Studies-2010
6. Griffith-Social-Media-Case-Studies-20106. Griffith-Social-Media-Case-Studies-2010
6. Griffith-Social-Media-Case-Studies-2010
 
Starting Fresh with Social Media
Starting Fresh with Social MediaStarting Fresh with Social Media
Starting Fresh with Social Media
 
Marketing and Ecommerce
Marketing and Ecommerce Marketing and Ecommerce
Marketing and Ecommerce
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
How to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound MarketingHow to Generate Revenue from Inbound Marketing
How to Generate Revenue from Inbound Marketing
 
Web Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette ToralWeb Content & SEO Writing by Janette Toral
Web Content & SEO Writing by Janette Toral
 
25 socialhacks
25 socialhacks25 socialhacks
25 socialhacks
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your Business
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Friends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HRFriends, Fans, Connections & Tweeps: A social media primer for HR
Friends, Fans, Connections & Tweeps: A social media primer for HR
 
Online Marketing A to Z
Online Marketing A to ZOnline Marketing A to Z
Online Marketing A to Z
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 
Online Marketing for Pet Industry Professionals
Online Marketing for Pet Industry ProfessionalsOnline Marketing for Pet Industry Professionals
Online Marketing for Pet Industry Professionals
 

More from Brent Csutoras

Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
 
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfBrent Csutoras
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer MarketingBrent Csutoras
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019Brent Csutoras
 
Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Brent Csutoras
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to RedditBrent Csutoras
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
 
Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Brent Csutoras
 
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Brent Csutoras
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Brent Csutoras
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...Brent Csutoras
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Brent Csutoras
 
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014Brent Csutoras
 
Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Brent Csutoras
 
What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013Brent Csutoras
 
Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
 
Social Media Success, in an Hour a Day
Social Media Success, in an Hour a DaySocial Media Success, in an Hour a Day
Social Media Success, in an Hour a DayBrent Csutoras
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Brent Csutoras
 

More from Brent Csutoras (20)

Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019
 
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer Marketing
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019
 
Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to Reddit
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
 
Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015
 
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014
 
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
 
Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)
 
What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013
 
Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!
 
Social Media Success, in an Hour a Day
Social Media Success, in an Hour a DaySocial Media Success, in an Hour a Day
Social Media Success, in an Hour a Day
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013
 

Recently uploaded

Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 

Recently uploaded (20)

Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 

Social media's influence on purchase decisions

  • 2. The Social Media Bad Wrap Social Media for Lead Generation Has Its Challenges – When compared to Search, users not always in buy mode. – We apply SEO expectations to Social Marketing – Lack of interest in understanding it or testing Social Media Marketing is evolving – Better tracking options • Google Social Analytics – Improved insights from social sites • Twitter Analytics, Button Stats, Facebook Insights (Video Plays) – Social has become a regular part of our lives www.kairaymedia.com
  • 3. Social Media Impact Understanding how important Social Media is to your lead generation efforts – 27% of time spent online is on social media sites across US, UK, and Australia ~ Experian – Approximately 46% of online users count on social media when making a purchase decision ~ Nielsen – 81% of US respondents indicated posts from their friends directly influenced their purchase decision ~ Forbes – Buyers are 66% to 90% done with buying process before visiting vendor ~ Forrester You have to be a part of the research process! www.kairaymedia.com
  • 4. Still Stuck on SEO? www.kairaymedia.com 81% of US respondents indicated posts from their friends directly influenced their purchase decision ~ Forbes – Graph Search – Bing’s Facebook Connect – Google+ Local
  • 5. Understand Your Audience What social communities are they using? – Analytics – Social buttons analytics What content is engaging them? – Analytics • Bounce rate • Paths – Check social accounts and competitors for engagement Survey your audience Review competitors to determine what social site their audience is using Review case studies in your niche or a similar niche for useful information www.kairaymedia.com
  • 6. Be a Resource! Content Strategy – Become a resources to decision makers – Provide resources to the information gatherers – Answer the questions people have in your niche • Support forums Social Profiles – Consider a community approach – Be a resource www.kairaymedia.com
  • 7. Quick Recap • Social media is evolving as a great Lead Generation avenue • Social reliance and usage is continuing to grow • Social elements incorporated in Search First Steps • Understand Your Audience • Be a Resource Get Out There and Be A Part of that Buyer Cycle! www.kairaymedia.com
  • 8. Blogger Outreach Isn’t Dead! www.kairaymedia.com Blogger Outreach (& Social Outreach) – Typically a Link Building exercise – Google not happy with it at all – Identify Strong Social Channels – Link back to Social Profiles and Social Content – Social Shares as Alternative to Blog Coverage – Social Community Leadership – Social Outreach!
  • 11. Contests & User Involvement Contests & User Driven Campaigns – Can be viral, be used to get more unique content and materials, and help you capture leads with more specific quantifiers • http://action.ford.com/page/s/mustang-50 • http://www.ahh.com/ – Always consider multiple channels and your offline marketing campaigns – Think about the prize www.kairaymedia.com
  • 14. For Your Community Only Like-Gating – Use your content or blogger outreach efforts to lead back to a like-gated page • Energems example (likes and lead data) – American Top Team concept • Exclusive content – Make sharing easy – Phrase it as exclusive to the community www.kairaymedia.com
  • 15. Facebook Ads: Custom Audience Targeting Available through Power Editor – Gathered or Acquired email lists • Contests • Purchased – Event Attendee Lists – LinkedIn Example – Google+ Emails www.kairaymedia.com
  • 16. Retargeting Ads • Social users are often not in buy mode, so retargeting ads reminds them of you when they are in buy mode • Infographic retargeting to a different version with lead form www.kairaymedia.com