SlideShare a Scribd company logo
1 of 46
Marketing 101
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
My Background
• Manager of Social Media and Design
• Founder, Carmine Media
• Contributor, Business2Community
• Contributor, Voice of America Radio
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder
Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes
center stage
• Interest rather
than relationship
based
Image credit: Flickr
What Can We do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards
Pinterest Stats
• Users 68% female, 32% male
• 70 million active users. 70% in US
• CTA pin renders 80% more engagement
• Accounts for 20% of ecommerce referral traffic
from social
• Pinterest shoppers spend more per checkout,
between $140–$180 per order compared with
$80 and $60 per order for Facebook and
Twitter shoppers, respectively.
Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content
Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?
What can Pinterest do for My
Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting
Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Make a plan for future imagery
Setting up your Account
Visit Business.Pinterest.com
Convert your Account
How to Pin
• Upload images from your computer
• Add a pin directly from a URL
• Use the Pin It Button from Pinterest.
Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Food and Fashion
• Text slides
• Videos
Adding links to Uploads
Decide on Board Topics
• Use fun titles
• Include keywords
• Industry Best Practices
• Include a board for clients
• Include a board for inspiration
• Your HQ location
• Humor
Choose a board cover
Company Culture
• Your Headquarters
• What You Do
• Who You Are
• Industry Best Practices
Industry Best Practices
Humor
Benefits of Business
Accounts
• Pin It buttons
• Follow buttons
• Board Widgets
• Profile Widgets
• Logos and Marketing guidelines
• Website verification
Verify Website
• Settings
• Verify Website
• HTML File or Meta Tag
• Complete on Pinterest
• Wordpress.com verification
Buttons and Widgets
• Profile Widget
• Board Widget
• Pin it button
• Follow Button
Wordpress Widgets
• RSS Widget
• Pinterest Badge
• Pin it Button for Images
• Follow Button
• WP Pinner
Business TOS
• Using Pinterest
• Your Content
• Tools for Site Owners
• Copyright Policy
• Security
• Third party links, sites and services
• Indemnity
http://business.pinterest.com/tos/
Logos & Marketing
Guidelines
• Downloadable logos in .eps and
.png
• Logo guidelines
• Allowable words & phrases
• Marketing guidelines
• Contest and Promotions
• Aps and Naming Services
• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/
Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments
Pin Descriptions
• Descriptions are indexed
• Search for People, Boards
or Pins
• Alt text automatically
displays
What Works
• Inspire with images
• Organize by topic
• Collaborate
• Host a live pinning event
• Ask questions, then pin answers on a
Pinterest Board
Contests and Sweepstakes
• Consult the TOS first
• Ask users to create boards about your
brand
– Include a keyword so you can repin
• Make a board for giveaways
– Direct pins to landing pages with info
• Random drawings of fans from repins
• Best board contests – offer grand prize
Digitize your Catalog
• Great potential for
retail
• Boost your brand
image
• Sharing
• Polyvore
Case Study: Jetsetter
Goals
•Cultivate Brand
Advocates
•Empower to
Share
•Obtain
actionable
feedback
Case Study: Organized
Interiors
Goals
•Design ideas
•Brand presence
•Discover unique
products
Housekeeping
• Admin rights
• Artwork
• Etiquette
• Do more than self promote
SEO
• Optimize your page
• Brand controlled search results
• Brand friendly pins
• Linkbuilding outreach
• Descriptions are indexed
Copyright
• TOS
• Cite your source
• Pin from original source
• Create your own content!
• Check before repinning
• Avoid embed
Measure and Track
• Google Analytics
– Support for UTM variables
– tagged URLs
– Direct traffic
• Cross account engagement?
• Repins
• ReTweets
• Pinterest Source Page
Pinterest Analytics
• Business accounts only
• Website must be verified
• Learn what your followers like
• Track your pinning activity
Pay Attention and Evaluate
• Pinned over two
years ago
• No website linked
• Repins began
3/31/13
• Created and linked
blog post and photo
album
Pinterest Source Page
http://pinterest.com/source/yourdomain.subdomain.com/
Pinterest Place Pins
http://www.pinterest.com/places/examples/
Keep up with Changes
Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily
References
• http://about.pinterest.com/copyright/
• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/
• http://about.pinterest.com/terms/
• http://business.pinterest.com/tos/
• http://techcrunch.com/2013/02/17/social-media-statistics-2012/
• http://pinterest.com/pin/52284045645363385/
• http://www.chipchick.com/2013/02/pinterest-twitter-social.html
• http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification
• http://www.hongkiat.com/blog/pinterest-wordpress-plugins/
• http://wordpress.org/extend/plugins/pinterest-rss-widget/
• http://wordpress.org/extend/plugins/pinterest-pinboard-widget/
• http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in-
the-us/
• http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762
• http://pinterest.com/bergdorfs/i-never-forget/
• http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-
for-Marketing.aspx
• http://www.socialmediaexaminer.com/pinterest-contest/#
• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards
• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia

More Related Content

What's hot

Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
Jonny Ross
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses
Likeable Media
 

What's hot (20)

Pinterest
PinterestPinterest
Pinterest
 
Pinterest pdf
Pinterest pdfPinterest pdf
Pinterest pdf
 
Creating Content for Meetings
Creating Content for MeetingsCreating Content for Meetings
Creating Content for Meetings
 
Picture Perfect Marketing for Real Estate
Picture Perfect Marketing for Real EstatePicture Perfect Marketing for Real Estate
Picture Perfect Marketing for Real Estate
 
Content for Small Business
Content for Small BusinessContent for Small Business
Content for Small Business
 
Brand Your Business on Pinterest
Brand Your Business on PinterestBrand Your Business on Pinterest
Brand Your Business on Pinterest
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 
5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
 
Intro to Social Selling
Intro to Social SellingIntro to Social Selling
Intro to Social Selling
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
 
Digital Marketing: The New Kid on the Block
 Digital Marketing: The New Kid on the Block Digital Marketing: The New Kid on the Block
Digital Marketing: The New Kid on the Block
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses
 
Circle Marketing's 13 Tips for a Bigger Business in 2013
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing's 13 Tips for a Bigger Business in 2013
Circle Marketing's 13 Tips for a Bigger Business in 2013
 
What Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher PerspectiveWhat Publishers Want - Blogger Outreach from the Publisher Perspective
What Publishers Want - Blogger Outreach from the Publisher Perspective
 
How To Use Pinterest For Brand Building
How To Use Pinterest For Brand BuildingHow To Use Pinterest For Brand Building
How To Use Pinterest For Brand Building
 
Social Media and Digital Marketing
Social Media and Digital MarketingSocial Media and Digital Marketing
Social Media and Digital Marketing
 
Real, No B.S. Social Media Marketing Strategies
Real, No B.S. Social Media Marketing StrategiesReal, No B.S. Social Media Marketing Strategies
Real, No B.S. Social Media Marketing Strategies
 
Blogging for Business & WordPress
Blogging for Business & WordPressBlogging for Business & WordPress
Blogging for Business & WordPress
 
Social Media Business Practice and Implementation
Social Media Business Practice and ImplementationSocial Media Business Practice and Implementation
Social Media Business Practice and Implementation
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made Simple
 

Viewers also liked

Inspiring and failed logos
Inspiring and failed logosInspiring and failed logos
Inspiring and failed logos
Eric Tachibana
 
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen BlickDie Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Verlag/Management Publishing
 

Viewers also liked (16)

Pinterest 101
Pinterest 101Pinterest 101
Pinterest 101
 
Pinterest for Business 101
Pinterest for Business 101Pinterest for Business 101
Pinterest for Business 101
 
10 Fehler, die Gruender vermeiden sollten
10 Fehler, die Gruender vermeiden sollten10 Fehler, die Gruender vermeiden sollten
10 Fehler, die Gruender vermeiden sollten
 
26 Things about Networking (that I learned from books)
26 Things about Networking (that I learned from books)26 Things about Networking (that I learned from books)
26 Things about Networking (that I learned from books)
 
10steps to survive in startup world
10steps to survive in startup world10steps to survive in startup world
10steps to survive in startup world
 
Pinterest For Business
Pinterest For BusinessPinterest For Business
Pinterest For Business
 
4 Schritte zum erfolgreichen Verkauf
4 Schritte zum erfolgreichen Verkauf4 Schritte zum erfolgreichen Verkauf
4 Schritte zum erfolgreichen Verkauf
 
7 tödliche PowerPoint Fehler
7 tödliche PowerPoint Fehler7 tödliche PowerPoint Fehler
7 tödliche PowerPoint Fehler
 
Inspiring and failed logos
Inspiring and failed logosInspiring and failed logos
Inspiring and failed logos
 
Deutsche Unternehmen auf Pinterest
Deutsche Unternehmen auf PinterestDeutsche Unternehmen auf Pinterest
Deutsche Unternehmen auf Pinterest
 
Analyse von Unternehmenspräsenzen auf Pinterest
Analyse von Unternehmenspräsenzen auf Pinterest Analyse von Unternehmenspräsenzen auf Pinterest
Analyse von Unternehmenspräsenzen auf Pinterest
 
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Internet Marketing 101
 
9 Tipps für erfolgreiche Pinnwände - Pinterest Marketing
9 Tipps für erfolgreiche Pinnwände - Pinterest Marketing9 Tipps für erfolgreiche Pinnwände - Pinterest Marketing
9 Tipps für erfolgreiche Pinnwände - Pinterest Marketing
 
2010 Applicant Presentation
2010 Applicant Presentation2010 Applicant Presentation
2010 Applicant Presentation
 
San Diego Zoo 1
San Diego Zoo 1San Diego Zoo 1
San Diego Zoo 1
 
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen BlickDie Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
 

Similar to Using Pinterest for Marketing 101

Shusmc session 3
Shusmc session 3Shusmc session 3
Shusmc session 3
Danni M
 
Pinterest training
Pinterest trainingPinterest training
Pinterest training
Sean Bradley
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
Everest Institute
 
Webinar promotions best practices 2 - 11-15-12
Webinar   promotions best practices 2 - 11-15-12Webinar   promotions best practices 2 - 11-15-12
Webinar promotions best practices 2 - 11-15-12
Alex Littlewood
 
Clayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbeco
Scott Kolbe
 

Similar to Using Pinterest for Marketing 101 (20)

Pinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessPinterest and Google+ for Your Business
Pinterest and Google+ for Your Business
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
 
Shusmc session 3
Shusmc session 3Shusmc session 3
Shusmc session 3
 
MarkeTECH Workshop 2012
MarkeTECH Workshop 2012MarkeTECH Workshop 2012
MarkeTECH Workshop 2012
 
Pinterest for business
Pinterest for businessPinterest for business
Pinterest for business
 
Your Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa ExpoYour Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa Expo
 
Pinterest training
Pinterest trainingPinterest training
Pinterest training
 
Pinterest -An Effective Tool to Drive Sales
Pinterest -An Effective Tool to Drive SalesPinterest -An Effective Tool to Drive Sales
Pinterest -An Effective Tool to Drive Sales
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
 
Webinar promotions best practices 2 - 11-15-12
Webinar   promotions best practices 2 - 11-15-12Webinar   promotions best practices 2 - 11-15-12
Webinar promotions best practices 2 - 11-15-12
 
Exploring Pinterest for Business
Exploring Pinterest for BusinessExploring Pinterest for Business
Exploring Pinterest for Business
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool Kit
 
saidWot presents Pinterest 101
saidWot presents Pinterest 101saidWot presents Pinterest 101
saidWot presents Pinterest 101
 
Clayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbeco
 
Digital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & EntrepreneursDigital Marketing for Startup & Entrepreneurs
Digital Marketing for Startup & Entrepreneurs
 
EPCAS 2012 Marketing to the Third Power
EPCAS 2012 Marketing to the Third PowerEPCAS 2012 Marketing to the Third Power
EPCAS 2012 Marketing to the Third Power
 
Using Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable BusinessUsing Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable Business
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social Media
 
Pinterest for your business
Pinterest for your businessPinterest for your business
Pinterest for your business
 

Recently uploaded

Media Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptxMedia Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptx
Ashik Mondal
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
jonnygharris
 

Recently uploaded (13)

MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
Media Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptxMedia Representation of Women- Gender Studies.pptx
Media Representation of Women- Gender Studies.pptx
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, UaeAt-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
At-Sharjah ☎ +971554789724__**☎ Abortion Pills for sale in Sharjah, Uae
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
Maximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review StrategiesMaximizing Lead Potential A Deep Dive Into Online Review Strategies
Maximizing Lead Potential A Deep Dive Into Online Review Strategies
 

Using Pinterest for Marketing 101

  • 1. Marketing 101 Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
  • 2. My Background • Manager of Social Media and Design • Founder, Carmine Media • Contributor, Business2Community • Contributor, Voice of America Radio Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
  • 3. What started Pinterest? “We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp Pinterest Designer and Co-Founder
  • 4. Why is Pinterest Addicting? • Simple design • Content hoarding • Image takes center stage • Interest rather than relationship based Image credit: Flickr
  • 5. What Can We do on Pinterest? • Curate content • Share images • Bookmark articles and images • Organize what you love • Share pins on Facebook and Twitter • Comment on other pins • Follow other pinners • Follow other boards
  • 6. Pinterest Stats • Users 68% female, 32% male • 70 million active users. 70% in US • CTA pin renders 80% more engagement • Accounts for 20% of ecommerce referral traffic from social • Pinterest shoppers spend more per checkout, between $140–$180 per order compared with $80 and $60 per order for Facebook and Twitter shoppers, respectively. Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
  • 7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
  • 8. How does Pinterest Work? • Interest boards • Pinners can follow one another • Upload images • Pin images directly from websites • Pinmarklet • Repin other people’s content
  • 9. Is Pinterest Right for Your Brand? • Can you visually represent your brand? • Is your audience on Pinterest? • Is your website optimized for Pinterest? • Do you have someone that can create or manipulate images?
  • 10. What can Pinterest do for My Business? • Drive traffic to your website • Interact with customers/leads • Increase awareness about your brand • Make your brand interesting
  • 11. Developing a Strategy • Define your goals • Review your website • Consult with your web designer • Make a plan for future imagery
  • 12. Setting up your Account Visit Business.Pinterest.com
  • 14. How to Pin • Upload images from your computer • Add a pin directly from a URL • Use the Pin It Button from Pinterest.
  • 15. Types of Pins • Images from your website/blog • Images from blogs you read • Images from customer sites • Photos • Infographics • Food and Fashion • Text slides • Videos
  • 16. Adding links to Uploads
  • 17. Decide on Board Topics • Use fun titles • Include keywords • Industry Best Practices • Include a board for clients • Include a board for inspiration • Your HQ location • Humor
  • 18. Choose a board cover
  • 19. Company Culture • Your Headquarters • What You Do • Who You Are • Industry Best Practices
  • 21. Humor
  • 22. Benefits of Business Accounts • Pin It buttons • Follow buttons • Board Widgets • Profile Widgets • Logos and Marketing guidelines • Website verification
  • 23. Verify Website • Settings • Verify Website • HTML File or Meta Tag • Complete on Pinterest • Wordpress.com verification
  • 24. Buttons and Widgets • Profile Widget • Board Widget • Pin it button • Follow Button
  • 25. Wordpress Widgets • RSS Widget • Pinterest Badge • Pin it Button for Images • Follow Button • WP Pinner
  • 26. Business TOS • Using Pinterest • Your Content • Tools for Site Owners • Copyright Policy • Security • Third party links, sites and services • Indemnity http://business.pinterest.com/tos/
  • 27. Logos & Marketing Guidelines • Downloadable logos in .eps and .png • Logo guidelines • Allowable words & phrases • Marketing guidelines • Contest and Promotions • Aps and Naming Services • Merchandise http://business.pinterest.com/logos-and-marketing-guidelines/
  • 28. Formatting Pins • Use creative titles • Focus on lifestyle • Use keywords • Tag others with @ symbol • Add prices to products • Credit your sources • Ask questions to encourage comments
  • 29. Pin Descriptions • Descriptions are indexed • Search for People, Boards or Pins • Alt text automatically displays
  • 30. What Works • Inspire with images • Organize by topic • Collaborate • Host a live pinning event • Ask questions, then pin answers on a Pinterest Board
  • 31. Contests and Sweepstakes • Consult the TOS first • Ask users to create boards about your brand – Include a keyword so you can repin • Make a board for giveaways – Direct pins to landing pages with info • Random drawings of fans from repins • Best board contests – offer grand prize
  • 32. Digitize your Catalog • Great potential for retail • Boost your brand image • Sharing • Polyvore
  • 33. Case Study: Jetsetter Goals •Cultivate Brand Advocates •Empower to Share •Obtain actionable feedback
  • 34. Case Study: Organized Interiors Goals •Design ideas •Brand presence •Discover unique products
  • 35. Housekeeping • Admin rights • Artwork • Etiquette • Do more than self promote
  • 36. SEO • Optimize your page • Brand controlled search results • Brand friendly pins • Linkbuilding outreach • Descriptions are indexed
  • 37. Copyright • TOS • Cite your source • Pin from original source • Create your own content! • Check before repinning • Avoid embed
  • 38. Measure and Track • Google Analytics – Support for UTM variables – tagged URLs – Direct traffic • Cross account engagement? • Repins • ReTweets • Pinterest Source Page
  • 39. Pinterest Analytics • Business accounts only • Website must be verified • Learn what your followers like • Track your pinning activity
  • 40. Pay Attention and Evaluate • Pinned over two years ago • No website linked • Repins began 3/31/13 • Created and linked blog post and photo album
  • 43. Keep up with Changes
  • 44. Don’t Give Up • Regular posts • Leverage existing SM platforms • Spend the time • Relationships take time • Set aside time to follow new pinners • Pin daily
  • 45. References • http://about.pinterest.com/copyright/ • http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/ • http://about.pinterest.com/terms/ • http://business.pinterest.com/tos/ • http://techcrunch.com/2013/02/17/social-media-statistics-2012/ • http://pinterest.com/pin/52284045645363385/ • http://www.chipchick.com/2013/02/pinterest-twitter-social.html • http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification • http://www.hongkiat.com/blog/pinterest-wordpress-plugins/ • http://wordpress.org/extend/plugins/pinterest-rss-widget/ • http://wordpress.org/extend/plugins/pinterest-pinboard-widget/ • http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in- the-us/ • http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762 • http://pinterest.com/bergdorfs/i-never-forget/ • http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest- for-Marketing.aspx • http://www.socialmediaexaminer.com/pinterest-contest/# • http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards • http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
  • 46. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing Questions? Connect with me! Pinterest: /carminemedia Facebook: /carminemedia Web: Carminemedia.com Twitter: @suereynolds Instagram: carminemedia

Editor's Notes

  1. Survey by Social Media Examiner revealed these top social media goals for 2011
  2. Info tab – go through it with them Twitter bio – 160 characters Welcome tabs – iFrames Pagelever Tab Site