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Using Pinterest for Marketing 101
The document provides an overview of Pinterest, highlighting its appealing design, user demographics, and engagement statistics. It discusses how businesses can leverage Pinterest for marketing by creating visually engaging content and offers strategic tips for setting up accounts and tracking performance. Additionally, it emphasizes the importance of adhering to Pinterest's guidelines and optimizing content for better visibility and interaction.
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Using Pinterest for Marketing 101
- 1. Marketing 101 Sue Reynoldsof Carmine Media | Blogging | Social Media | Web Marketing
- 2. My Background • Managerof Social Media and Design • Founder, Carmine Media • Contributor, Business2Community • Contributor, Voice of America Radio Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
- 3. What started Pinterest? “Wewanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp Pinterest Designer and Co-Founder
- 4. Why is PinterestAddicting? • Simple design • Content hoarding • Image takes center stage • Interest rather than relationship based Image credit: Flickr
- 5. What Can Wedo on Pinterest? • Curate content • Share images • Bookmark articles and images • Organize what you love • Share pins on Facebook and Twitter • Comment on other pins • Follow other pinners • Follow other boards
- 6. Pinterest Stats • Users68% female, 32% male • 70 million active users. 70% in US • CTA pin renders 80% more engagement • Accounts for 20% of ecommerce referral traffic from social • Pinterest shoppers spend more per checkout, between $140–$180 per order compared with $80 and $60 per order for Facebook and Twitter shoppers, respectively. Courtesy: http://socialmediastrategiessummit.com/blog/10-pinterest-stats-marketers-need-to-know/
- 7. Chart credit to:http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
- 8. How does PinterestWork? • Interest boards • Pinners can follow one another • Upload images • Pin images directly from websites • Pinmarklet • Repin other people’s content
- 9. Is Pinterest Rightfor Your Brand? • Can you visually represent your brand? • Is your audience on Pinterest? • Is your website optimized for Pinterest? • Do you have someone that can create or manipulate images?
- 10. What can Pinterestdo for My Business? • Drive traffic to your website • Interact with customers/leads • Increase awareness about your brand • Make your brand interesting
- 11. Developing a Strategy •Define your goals • Review your website • Consult with your web designer • Make a plan for future imagery
- 12. Setting up yourAccount Visit Business.Pinterest.com
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- 14. How to Pin •Upload images from your computer • Add a pin directly from a URL • Use the Pin It Button from Pinterest.
- 15. Types of Pins •Images from your website/blog • Images from blogs you read • Images from customer sites • Photos • Infographics • Food and Fashion • Text slides • Videos
- 16. Adding links toUploads
- 17. Decide on BoardTopics • Use fun titles • Include keywords • Industry Best Practices • Include a board for clients • Include a board for inspiration • Your HQ location • Humor
- 18. Choose a boardcover
- 19. Company Culture • YourHeadquarters • What You Do • Who You Are • Industry Best Practices
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- 22. Benefits of Business Accounts •Pin It buttons • Follow buttons • Board Widgets • Profile Widgets • Logos and Marketing guidelines • Website verification
- 23. Verify Website • Settings •Verify Website • HTML File or Meta Tag • Complete on Pinterest • Wordpress.com verification
- 24. Buttons and Widgets •Profile Widget • Board Widget • Pin it button • Follow Button
- 25. Wordpress Widgets • RSSWidget • Pinterest Badge • Pin it Button for Images • Follow Button • WP Pinner
- 26. Business TOS • UsingPinterest • Your Content • Tools for Site Owners • Copyright Policy • Security • Third party links, sites and services • Indemnity http://business.pinterest.com/tos/
- 27. Logos & Marketing Guidelines •Downloadable logos in .eps and .png • Logo guidelines • Allowable words & phrases • Marketing guidelines • Contest and Promotions • Aps and Naming Services • Merchandise http://business.pinterest.com/logos-and-marketing-guidelines/
- 28. Formatting Pins • Usecreative titles • Focus on lifestyle • Use keywords • Tag others with @ symbol • Add prices to products • Credit your sources • Ask questions to encourage comments
- 29. Pin Descriptions • Descriptionsare indexed • Search for People, Boards or Pins • Alt text automatically displays
- 30. What Works • Inspirewith images • Organize by topic • Collaborate • Host a live pinning event • Ask questions, then pin answers on a Pinterest Board
- 31. Contests and Sweepstakes •Consult the TOS first • Ask users to create boards about your brand – Include a keyword so you can repin • Make a board for giveaways – Direct pins to landing pages with info • Random drawings of fans from repins • Best board contests – offer grand prize
- 32. Digitize your Catalog •Great potential for retail • Boost your brand image • Sharing • Polyvore
- 33. Case Study: Jetsetter Goals •CultivateBrand Advocates •Empower to Share •Obtain actionable feedback
- 34. Case Study: Organized Interiors Goals •Designideas •Brand presence •Discover unique products
- 35. Housekeeping • Admin rights •Artwork • Etiquette • Do more than self promote
- 36. SEO • Optimize yourpage • Brand controlled search results • Brand friendly pins • Linkbuilding outreach • Descriptions are indexed
- 37. Copyright • TOS • Citeyour source • Pin from original source • Create your own content! • Check before repinning • Avoid embed
- 38. Measure and Track •Google Analytics – Support for UTM variables – tagged URLs – Direct traffic • Cross account engagement? • Repins • ReTweets • Pinterest Source Page
- 39. Pinterest Analytics • Businessaccounts only • Website must be verified • Learn what your followers like • Track your pinning activity
- 40. Pay Attention andEvaluate • Pinned over two years ago • No website linked • Repins began 3/31/13 • Created and linked blog post and photo album
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- 43. Keep up withChanges
- 44. Don’t Give Up •Regular posts • Leverage existing SM platforms • Spend the time • Relationships take time • Set aside time to follow new pinners • Pin daily
- 45. References • http://about.pinterest.com/copyright/ • http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/ •http://about.pinterest.com/terms/ • http://business.pinterest.com/tos/ • http://techcrunch.com/2013/02/17/social-media-statistics-2012/ • http://pinterest.com/pin/52284045645363385/ • http://www.chipchick.com/2013/02/pinterest-twitter-social.html • http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification • http://www.hongkiat.com/blog/pinterest-wordpress-plugins/ • http://wordpress.org/extend/plugins/pinterest-rss-widget/ • http://wordpress.org/extend/plugins/pinterest-pinboard-widget/ • http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in- the-us/ • http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762 • http://pinterest.com/bergdorfs/i-never-forget/ • http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest- for-Marketing.aspx • http://www.socialmediaexaminer.com/pinterest-contest/# • http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards • http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
- 46. Sue Reynolds ofCarmine Media | Blogging | Social Media | Web Marketing Questions? Connect with me! Pinterest: /carminemedia Facebook: /carminemedia Web: Carminemedia.com Twitter: @suereynolds Instagram: carminemedia