SlideShare a Scribd company logo
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Reddit
Ads
Succeeding Where
So Many Have
Failed
208 Million
• Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Channel Launched
• New Podcast
• Projects with Google + Wired
• Promotional Rules Set to be Reviewed
• Shadowbans removed
Reddit Ad Guide
http://bit.ly/1O71TTZ
• Self Server starts at $20
• CPM based starting at $1.50 CPM
• Country - $2.00 CPM
• US City - $5.00 CPM
• Managed at $30,000
• Video, Banner Ads, Mobile Targeting
• First come, First Serve
• Auctions coming very soon
• Interest or Subreddit Targeting
• Interest = Front Page
• http://bit.ly/1O71TTZ
• Link or Text
• Create Ads for Reddit
• Personalize
• Engage users
• Identify frustration points to solve
• Invite interaction
• Ask questions
• Offer a deal / coupon
• Be Engaged
• Be human
• Answer questions
• Participate in comments
• Monitor constantly
• Don’t be defensive
• Be Creative
• Witty titles
• Reddit Gold
• Reddit only contest
• Misc Tips
• Include a thumbnail
• Create a custom landing page
• Research
• Different ads for each Subreddit
• Test
 Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
 Stayed involved the entire time
 Light hearted / humor
 Delivered (personally)
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.
• Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
 Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
• /r/Toronto
• Easy to digest title
• 53% Converted
• 8800% ROI
• 5x Traffic
 Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience
Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
 https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came
 http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content
 https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 http://www.searchenginejournal.com/
@brentcsutoras
/in/brentcsutoras
+brentcsutoras

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Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015

  • 2.
  • 4.
  • 5. • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed • Shadowbans removed
  • 7. • Self Server starts at $20 • CPM based starting at $1.50 CPM • Country - $2.00 CPM • US City - $5.00 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • First come, First Serve • Auctions coming very soon
  • 8. • Interest or Subreddit Targeting • Interest = Front Page • http://bit.ly/1O71TTZ
  • 9. • Link or Text
  • 10. • Create Ads for Reddit • Personalize
  • 11. • Engage users • Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
  • 12. • Be Engaged • Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
  • 13. • Be Creative • Witty titles • Reddit Gold • Reddit only contest
  • 14. • Misc Tips • Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
  • 15.
  • 16.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/
  • 17.  Stayed involved the entire time  Light hearted / humor
  • 18.
  • 19.
  • 21. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help.
  • 22. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links
  • 23.
  • 24.
  • 25.  Designed for Reddit  Uses Self Post format  Peaks User Interest with Title  Suggest Social Sharing
  • 26.
  • 27.  317 Comments  Stayed fully engaged  Light hearted  Friendly
  • 28.  317 Comments  Stayed fully engaged  Light hearted  Friendly
  • 29.
  • 30. • Brand Awareness • Direct customer engagement • Articles / Links • Awards
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. • /r/Toronto • Easy to digest title • 53% Converted • 8800% ROI • 5x Traffic
  • 36.  Identify the right people to run your campaign  Review similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience
  • 37. Resources  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/  https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/  https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/  https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/  https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came  http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content  https://www.reddit.com/comments/1zdr8r/30_toronto_wing_festival_may_4th_all_you_can_eat/  http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out  http://www.searchenginejournal.com/