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www.kairaymedia.com
What is                               ?
Pinterest is a social tool used for collecting and organizing things you love.




                                                                    www.kairaymedia.com
Why You Should Care?
• Fastest individual site to ever hit
  10,000,000 Monthly UVs – Jan 2012
  (ComScore)

• Third most-popular social network
  based on Traffic – March 2012
  (Experian)

• Over 1000% YoY Growth – Dec 2012
  (Neilsen)

• Pinterest revenue per click higher than
  Facebooks – June 2012 (Convertro)




                                            www.kairaymedia.com
Pinterest’s Voting System
• Only direct votes count
• Repins become unique pins
• Facebook, Twitter, and social
  sharing = important




                                          www.kairaymedia.com
Facebook Integration
• Pinterest App
       • Points to actual Pin
       • Link Update
       • Real Time
       • For profiles (not pages)




                                         www.kairaymedia.com
Facebook Integration
• Pinvolve
      • Cleaner image updates instead of link
      • Imports full size images
      • Checks for new Pins every 5 minutes
           • Combines to album if more than 1
      • For pages, not profiles




                         http://www.pinvolve.co   www.kairaymedia.com
Facebook Integration
• Pinvolve
      • Installs Pinterest tab on fanpage
      • Links to Pinterest tab rather than Pin
           • Can lead to more Pins




                          http://www.pinvolve.co   www.kairaymedia.com
Getting Followers
• Followers see your pins
• Implies quality
• Leads to more followers




                                        www.kairaymedia.com
Getting Followers
• NinjaPinner
       • Gather username IDs
           • /source/domain.com/
           • /popular/
           • /all/?category=
           • /user/followers
           • /search/pins/?q=
           • /search/boards/?q=
           • Click to gather




                                        www.kairaymedia.com
Getting Followers
• NinjaPinner
       • Filter gathered users
           • Followers / Following counts
           • Active less then __ days ago




           • Start following
               • 200 to 300
               • Skip people previously
                  followed




                                            www.kairaymedia.com
Getting Rid of Followers
• NinjaPinner
       • Unfollow users
           • Keep ratio looking good
           • Only users not following you
           • Exclude recently followed
           • 250 x 5 = 1250




                                            www.kairaymedia.com
Building Boards
• More targeted audience
• Collaboration




                                       www.kairaymedia.com
Building Boards
• NinjaPinner
       • Gather username IDs
           • /search/boards/?q=
       • Moderate and remove spammers
       • Change Board at anytime




                                        www.kairaymedia.com
Regular Activity
•   Good signals to Pinterest
•   Retains followers
•   Keeps Boards active
•   Teaches you more




                                           www.kairaymedia.com
Regular Activity
• Pingraphy
      • Bookmarklet




                                         www.kairaymedia.com
Regular Activity
• Pingraphy
      • Bookmarklet




                                         www.kairaymedia.com
Regular Activity
• Pingraphy
      • Easy upload function
          • Desktop, Facebook,
            Flickr, Picasa
      • Schedule WAY out
      • Tracking
          • User stats
          • Top 10 Pins
          • Board stats




                                       www.kairaymedia.com
Extra Tips
•   Add alternate accounts to important boards
•   Set up URL source bookmarks to promote what others pin
•   Use unique tags in description to make your own results page link
•   Weekends and Evenings
•   Google Analytics (referrer = Pinterest / Google Images * Landing Page)
•   Image posts




                                                                  www.kairaymedia.com
Don’t Spam… Please!




                      www.kairaymedia.com
Connect With Me…

                      Facebook.com/kairaymedia
                      Facebook.com/brentcsutora
                      s

                      Gplus.to/kairay
www.kairaymedia.com   Gplus.to/brent

                      @kairaymedia
                      @brentcsutoras




                                        www.kairaymedia.com

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What is Pinterest and how to use it for business

  • 2. What is ? Pinterest is a social tool used for collecting and organizing things you love. www.kairaymedia.com
  • 3. Why You Should Care? • Fastest individual site to ever hit 10,000,000 Monthly UVs – Jan 2012 (ComScore) • Third most-popular social network based on Traffic – March 2012 (Experian) • Over 1000% YoY Growth – Dec 2012 (Neilsen) • Pinterest revenue per click higher than Facebooks – June 2012 (Convertro) www.kairaymedia.com
  • 4. Pinterest’s Voting System • Only direct votes count • Repins become unique pins • Facebook, Twitter, and social sharing = important www.kairaymedia.com
  • 5. Facebook Integration • Pinterest App • Points to actual Pin • Link Update • Real Time • For profiles (not pages) www.kairaymedia.com
  • 6. Facebook Integration • Pinvolve • Cleaner image updates instead of link • Imports full size images • Checks for new Pins every 5 minutes • Combines to album if more than 1 • For pages, not profiles http://www.pinvolve.co www.kairaymedia.com
  • 7. Facebook Integration • Pinvolve • Installs Pinterest tab on fanpage • Links to Pinterest tab rather than Pin • Can lead to more Pins http://www.pinvolve.co www.kairaymedia.com
  • 8. Getting Followers • Followers see your pins • Implies quality • Leads to more followers www.kairaymedia.com
  • 9. Getting Followers • NinjaPinner • Gather username IDs • /source/domain.com/ • /popular/ • /all/?category= • /user/followers • /search/pins/?q= • /search/boards/?q= • Click to gather www.kairaymedia.com
  • 10. Getting Followers • NinjaPinner • Filter gathered users • Followers / Following counts • Active less then __ days ago • Start following • 200 to 300 • Skip people previously followed www.kairaymedia.com
  • 11. Getting Rid of Followers • NinjaPinner • Unfollow users • Keep ratio looking good • Only users not following you • Exclude recently followed • 250 x 5 = 1250 www.kairaymedia.com
  • 12. Building Boards • More targeted audience • Collaboration www.kairaymedia.com
  • 13. Building Boards • NinjaPinner • Gather username IDs • /search/boards/?q= • Moderate and remove spammers • Change Board at anytime www.kairaymedia.com
  • 14. Regular Activity • Good signals to Pinterest • Retains followers • Keeps Boards active • Teaches you more www.kairaymedia.com
  • 15. Regular Activity • Pingraphy • Bookmarklet www.kairaymedia.com
  • 16. Regular Activity • Pingraphy • Bookmarklet www.kairaymedia.com
  • 17. Regular Activity • Pingraphy • Easy upload function • Desktop, Facebook, Flickr, Picasa • Schedule WAY out • Tracking • User stats • Top 10 Pins • Board stats www.kairaymedia.com
  • 18. Extra Tips • Add alternate accounts to important boards • Set up URL source bookmarks to promote what others pin • Use unique tags in description to make your own results page link • Weekends and Evenings • Google Analytics (referrer = Pinterest / Google Images * Landing Page) • Image posts www.kairaymedia.com
  • 19. Don’t Spam… Please! www.kairaymedia.com
  • 20. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com