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Reddit hates (non-reddit) marketers
Reddit hates (non-reddit) marketers
• Hypocrisy 
• No single 
standard 
• Common with 
people in 
general 
youtube.com/watch?v=uOtuEDgYTwI
Tips 
• Be a real user 
• Understand the rules for each SubReddit 
• Comment as much, if not more, than you submit 
• Find...
Self Post (aka Text Post) 
• Text based submissions that don’t link out 
• /r/self/ - /r/askreddit – many others 
• Popula...
Making Self Posts 
• Start discussions around topics of interest 
• Ask for feedback and help
Why Self Post 
• Allow linking in the content 
• Edit later to add links or promotional elements 
• Participate in comment...
AMA (Ask Me Anything) 
• One of most popular Subreddits 
• Obama, Bill Gates, Celebrities, etc 
• Everyday people too
Everyday AMA
Too much AMA
AMA (Ask Me Anything) 
• People ask for AMAs all the time, so set up feeds and 
search for request you can fulfill 
• AMA ...
• Identify ideal 
Subreddits 
• Redditmetrics.com 
• Redditinsight.com
• Review TOP and 
Controversial
• Review Moderators 
for their interests 
Redditinvestigator.com
• Create content focused for Reddit success 
• Submit to the right Subreddit 
• Topics Mods and Users Like 
• Good Title /...
• Identify right Subreddit 
• Adhere to Redditquette 
• Be engaged, creative, and extraordinary! 
• reddit.com/advertising...
Ad
• /r/HailCorporate/ 
• Reddit responses 
• Pro / Con 
• Ads Reddit is 
Proud Of
Newcastle S****B*** 
• Self Post format 
• Doesn’t link out 
• Funny and edgy 
Ifwemadeit.com
Responding to Comments 
• Related threads 
• Reddit exclusive offers 
• Link to resources
Beef Jerky Comments
Discount Beef Jerky
Jerky AMA
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
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How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014

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Reddit has a history of being very hard on marketers and anyone trying to promote their brand or content on Reddit. This presentation goes into some history on why Reddit is so harsh on marketing, some various tactics to have success, and some examples of people succeeding on Reddit.

Published in: Internet

How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014

  1. 1. f Reddit hates (non-reddit) marketers
  2. 2. Reddit hates (non-reddit) marketers
  3. 3. • Hypocrisy • No single standard • Common with people in general youtube.com/watch?v=uOtuEDgYTwI
  4. 4. Tips • Be a real user • Understand the rules for each SubReddit • Comment as much, if not more, than you submit • Find at least one community you are passionate about • Build your account prior to submitting • Don’t try to game the voting system • Be anonymous and secretive • Try, try, and try again
  5. 5. Self Post (aka Text Post) • Text based submissions that don’t link out • /r/self/ - /r/askreddit – many others • Popular on Support and Help Subreddits • Some Subreddits only allow Self posts • Conversational approach and allows subtle promotion
  6. 6. Making Self Posts • Start discussions around topics of interest • Ask for feedback and help
  7. 7. Why Self Post • Allow linking in the content • Edit later to add links or promotional elements • Participate in comments • Links, coupon codes, branding • Track self posts for AMA requests • Topic expertise requests lead to AMAs growth and success
  8. 8. AMA (Ask Me Anything) • One of most popular Subreddits • Obama, Bill Gates, Celebrities, etc • Everyday people too
  9. 9. Everyday AMA
  10. 10. Too much AMA
  11. 11. AMA (Ask Me Anything) • People ask for AMAs all the time, so set up feeds and search for request you can fulfill • AMA Request • Self posts in desired Subreddits
  12. 12. • Identify ideal Subreddits • Redditmetrics.com • Redditinsight.com
  13. 13. • Review TOP and Controversial
  14. 14. • Review Moderators for their interests Redditinvestigator.com
  15. 15. • Create content focused for Reddit success • Submit to the right Subreddit • Topics Mods and Users Like • Good Title / Description • Not all first letters capitalized • Submit at right time (10am EST) • Takes a popular view on a topic
  16. 16. • Identify right Subreddit • Adhere to Redditquette • Be engaged, creative, and extraordinary! • reddit.com/advertising/ • Self serve up to $30,000 budget
  17. 17. Ad
  18. 18. • /r/HailCorporate/ • Reddit responses • Pro / Con • Ads Reddit is Proud Of
  19. 19. Newcastle S****B*** • Self Post format • Doesn’t link out • Funny and edgy Ifwemadeit.com
  20. 20. Responding to Comments • Related threads • Reddit exclusive offers • Link to resources
  21. 21. Beef Jerky Comments
  22. 22. Discount Beef Jerky
  23. 23. Jerky AMA

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