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Packaging
Surendra upadhyay
Mba17h49
Introduction-
Packaging is a process of covering, wrapping of goods
into a package.
It involves designing & producing the wrapper for a
product
It is next to grading and branding
Packaging is essential for offering goods to safe, and
secured position to consumer
Types of packaging
 Consumer packaging  Industrial packaging
• Design for consumer convenience & appeal,
marketing consideration & display
• It is focus on handing convenience &protection
during transportation
• The main emphasis in on marketing • The main emphasis is on logistic
Function of packaging
Primary function secondary
function
presentation
protection
preservationeconomy
convenience
containment
identification
suitabilitylabeling
handling
Problem in product packaging
Over weight breakage pilferage Moisture and
temperature
Marketing packaging presentation

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Marketing packaging presentation

  • 2. Introduction- Packaging is a process of covering, wrapping of goods into a package. It involves designing & producing the wrapper for a product It is next to grading and branding Packaging is essential for offering goods to safe, and secured position to consumer
  • 3. Types of packaging  Consumer packaging  Industrial packaging • Design for consumer convenience & appeal, marketing consideration & display • It is focus on handing convenience &protection during transportation • The main emphasis in on marketing • The main emphasis is on logistic
  • 4. Function of packaging Primary function secondary function presentation protection preservationeconomy convenience containment identification suitabilitylabeling handling
  • 5. Problem in product packaging Over weight breakage pilferage Moisture and temperature