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Different types of packaging


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This Presentation helps the people to understand types of Packaging available in present dynamic competitive market.

Published in: Marketing

Different types of packaging

  1. 1. Prepared by: Jaya Saxena Chetan Tiwari Arpit Rahangadale 1
  2. 2.  It includes all those activities of designing & producing the container for a product.  It helps to identify the product.  It gives max. convenience to the user.  It is a promotional tool helps in increasing sales.
  3. 3. CONSUMER Packaging INDUSTRIAL PACKAGING  Designed for consumers convenience.  The main emphasis is on marketing.  It is designed to focus on the handling convenience and protection during transportation.  The main focus is on logistic
  4. 4.  Primary Packaging.  Secondary Packaging  Tertiary or transit Packaging
  5. 5. It is the material that first envelops the product and hold it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. 5
  6. 6. It is done outside of the packaging perhaps used to group primary packages together. 6
  7. 7. It is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers. 7
  8. 8.  Ampoules  Containers  Strip packages  Blister packaging  Paper board &Cartons  Flexible Packaging  Multiple Packaging  Shrink Packaging 8
  9. 9.  Parksons is one of India’s leading packaging solutions provider.  They work with brand leaders across industries such as FMCG, Food & Beverages, Pharmaceutical, Electronic, Retail, Apparels and other white good industries.  Worked With more than fifty years of experience in the printing and packaging.
  10. 10. THANK YOU