Product packaging by Diwakar Silwal

1. diwakarsilwal@gmail.com

2. Introduction
Packaging is :
 An activity of designing and producing the container of
product.
 first attraction for consumer. It may influence to
consumer in buying behavior. Design, Shape and color
is the identity of a brand.
 more than just product's pretty face.
 the essential for offering goods in safe and secured
position.
 Fifth P’s of marketing mix.

3. Packaging design is:
 the discipline of creating the container, graphics and visible
outer presence of a product.
 Essential role
 Protection

4. Transportation
Communication

5.  Essential tools
 Naming
 Brand identity

6.  Brand color
 Structure design & volume
 Texture

7.  Packaging Materials
 Suitable packaging
 Identity

8.  Points to the consider when developing packaging
 Make sure packaging is unique
 Make sure its performs the function requirement
 Make sure packaging promote product and brand

9.  Classification of packaging
 Primary packaging
primary packaging is constructed both with the product
itself and any existing secondary layers of packaging in mind.
 Secondary packaging
Secondary packaging is outside the packaging, perhaps used
to group primary packaging.

10.  Tertiary packaging
It is use to handling bulk products, warehouse storage and
transport shipping.

11.  Types of packaging
 Consumer packaging
 A type of good that is consumed
everyday by the average consumer.
 Industrial Packaging
The packaging that is used to delivery goods
from producer to consumer. Used to transfer
goods to the next point of production.

12.  Method of packaging
 Paper and cartoon packaging
Use for foods ,electronic, toys, shoes, and other packaging
materials
 Films packaging
Used to wrap goods, cover, protect box and other packaging
 Foam packaging
Used to protect glass, furniture and sharp edges.
 Textile packaging
Used to in automobile industry to protect the materials and
parts
 Plastics box and container
Used to in food industry. I.e. ketchup, juice, milk, water and
its can recycled also.

13.  Different materials used
 Cartridge paper
 Use for general drawing, design and technology project
 Generally 100-135g thickness
 Cardboard
 Thicker than paper
 Made from layer, glue or laminated together.
 It can be folded to produce a cartoon.
 Duplex board
 Used for the container to pack the liquid.
 Used by food industry and recycle the materials.

14.  Solid white Boards
 High quality cardboard
 It is used for hard backed books and other items.
 Corrugated Board
 It is used for packaging electric items
 It is very strong comparatively its weight
 Foil lined board
 It is aluminum container used to packaged meals.
 Foil retains the heat and help keep its warm.

15.  Tracing paper
 Generally it is used to layer of packaging.
 Glass containers
 Glass jar and bottles are very popular.
 Mainly used for packing jams, juice, pickles, beer, wine etc.
 They can be easily broken, destroyed when travelling
 Plastic
 It is Versatile packaging
 Used for daily consumption goods, i.e. frozen goods, snacks
foods
 Aluminum
 It is easy to manufacture and friendly with environment
 It is perfect to storing canned goods, potted meat and fish, as
an inner liner of bags, covers in packaged.

16.  Advantage of packaging in different sector
 Manufacture
 To keep product safe.
 To facilities storages.
 To facilities distribution.
 To increase profit.
 To help in advertisement and sales promotion.
 To increase the demand
 Middle man
 Help in storage.
 Easy to transportation.
 Helpful to presenting the product before consumer.
 Help to increase sales and profit.

17.  Consumer
 Easy to handling
 Helpful Information about products
 Information about producer.
 Using instruction of product.

18.  Labeling
 labeling is describing someone or something in a word or
short phrase.
 Importance of labeling
 Product information
 Shows nutritional content

20. Thank you !! 