Packaging serves several important purposes such as protecting products, providing information to consumers, and promoting sales. It comes in three types: primary packaging directly contains the product, secondary packaging groups primary packages, and tertiary packaging is for bulk transportation and storage. Effective packaging protects products from damage, communicates needed instructions and branding, and adds value through convenient features. It plays a vital role in logistics, sales, and using products safely and as intended.

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2.  CONTENANT
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 introduction
 Definitions of packaging
 Functions of packaging
 Purposes of packaging
 Types of packaging
 Different types of packaging
 Main attribute of packaging
 Package & the product
 Conclusion

3. Introduction
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Most physical product most be packaged and
labeled.
Some packages such as cokes bottles are world
famous.
Many marketers have called packaging as fifth;
Along with price; product; place and promotion.

4. Définitions of packaging
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Packaging is the science, art, and technology of enclosing
or protecting products for distribution, storage, sale, and
use. Packaging also refers to the process of design,
evaluation, and production of packages. Packaging can
be described as a coordinated system of preparing
goods for transport, warehousing, logistics, sale, and
end use. Packaging contains, protects, preserves,
transports, informs, and sells. In many countries it is fully
integrated into government, business, institutional,
industrial, and personal use.

5. Functions of Packaging
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• Protection & preservation
• Product information
• Promotion of corporate identity
• Forms part of sales promotion
• Adds to the appeals of the product.

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• Packing is the ‘indispensable’ for shopping as
we know it today – supermarkets could not exist
without it.
• Product wastage in supply chain is now minimal.
• Product presentation and information are key .
• Many markets owe their existence to
developments in packaging
• -Packaged fruit juices
• -Packaged milk with longer shelf life
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7. PURPOSES OF PACKAGING
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Physical protection
Barrier protection
Containment or agglomeration
Information transmission
Marketing
Security
Convenience

8. TYPES OF PACKAGING
• Primary packaging is the material
that first envelops the product and
hold it. This usually is the smallest
unit of distribution or use and is the
package which is in direct contact
with the contents.
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9. TYPES OF PACKAGING
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Secondary packaging is outside
the packaging – perhaps used to group
primary packages together

10. TYPES OF PACKAGING
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Tertiary packaging is used for
bulk handling, warehouse storage
and transport shipping. The most
common form is a palletized unit
load that packs tightly into
containers.

11. Main attributes of Packaging
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• Communication
• Use convenience
• Market & brand appeal
• Safety
• Protection & preservation.

12. The objects enclosed
in the package may require
protection from, among
other things, shock,
vibration, compression,
temperature etc.
Eg : Egg, Bottles

13. A barrier from
oxygen, water vapor, dust,
etc., is often required.
Controlled atmospheres are
also maintained in some
food packages, keeping the
contents clean & fresh.
Eg: Fruits, Vegetables

14. Small objects are
typically grouped together
in one package for reasons
of efficiency.
Eg: Chocolates, Biscuits

15. The packaging and labels
can be used by marketers to
encourage potential buyers to
purchase the product. Package
graphic design and physical
design have been a important
phenomenon.
Eg: Chips, Biscuits

16. Packages can be
made with improved tamper
resistance to deter
tampering and also can
have tamper evident
features to help indicate
tampering.
Eg: Coke drinks, water bottles

17. Packages can have
features that add
convenience in distribution,
handling, stacking, display,
sale, opening, reclosing,
use, dispensing, and reuse.
Eg: Sauce, Jam

18. Single serving
packaging has a precise
amount of contents to
control usage. Commodities
can be divided into packages
that are a more suitable size
for individual households.
Eg: Milk, Ice creams

19. Poly
Ethylene
Terepthalat
e
Use no
clamps
Use clamps Use no hooks
Avoid
sunlight
Fragile Avoid water This side
Up

20. Package & the Product
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• Protection of contents from damage,
deterioration & containment
• Provides product information e.g. ingredients &
instructions for use
• Added value through convenience e.g. handy
size, storage features & opening
• Complies with health, hygiene & content
labeling regulations.

21. Conclusion
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• Adds to increased sales within & outside
the country
• Fetches higher unit values for consumer
goods
• Prevents loss & damage cost
• Improves reputation of product &
organization.

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