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priyanshi 12D.pdf

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PACKAGING 5TH P of  marketing
PACKAGING 5TH P of marketing
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priyanshi 12D.pdf

  1. 1. PACKAGING
  2. 2. • What is packaging? The wrapping material around a consumer item that services to contain identity, describe, protect, displaced, promote and otherwise make products marketable and keep it clean.
  3. 3. Primary : secondary : Tertiary. Function of packaging 1.Promote and sell the Product 2.Provide necessary information to the customer 3.Heat customer needs 4.Ensure safety use 5.Protecting the product
  4. 4. • Kind of packaging 1. Paperboard boxes =it’s a paper traded materials that is lightweight yet stong. 2. Corrugated boxes = corrugated boxes simply refers to what is commonly known as cardboard. 3. Plastic boxes = which as made up of plastic 4. Ploy bags 5. Pigid boxes 6. Foiled sealed bags
  5. 5. Advantages of packaging Packaging protects the product Packaging keeps the product from going krood Packaging means economy Packaging is a prevention measures
  6. 6. • Disvantages of packaging Packaging natural resources Packiging is too expensive Some of plastic packaging are health hazard Packaging is deception.
  7. 7. Conclusion  Marketing is important because how else will you make people aware that you’re selling a product or service? Marketing drives product awarness, curculayes brand credibility,builds trust among your target buyers and provides value to your audience in the form of information, entertainment and inspiration, packaging are also very important for such every product it creates an image among customer.

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