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Submitted by- Navneet yadav
Ajay chahar
Submitted to-Prof. Shreya bhargava
 Packaging meaning
 Types of Packaging
 Three R‘s of packaging
 Objective of Packaging
 Importance of Packaging
 Functions of Packaging
 Advantages and disadvantages of Packaging
 Packaging may be defined as the group of activities for
designing and producing a container or wrapper for a product.
 The container or wrapper is called Packaging.
 Packaging is the science, art and technology of enclosing or
protecting products for distribution, storage, sale, and use.
1. Primary packaging
 Primary packaging is the packaging that most closely protects the product.
It can also be referred to as retail or consumer packaging.
Secondary packaging
 Secondary packaging is used for the branding and display of the product.
 Secondary packaging is outside the primary packaging, perhaps used group primary
Tertiary packaging
 Tertiary packaging is used for the protection and shipping of a product. Any
company that ships any kind of good uses tertiary packaging in the
 The most common form is a palletized unit load that packs tightly into
 1. Reduce
 2. Reuse
 3. Recycle
 1. Physical protection
 2. Barrier protection
 3. Containment or Agglomeration
 4. Marketing
 5. Security
 6. Convenience
 7. Portion control
 Creation of demand
 Protection of the product
 Transportation
 Guidelines to customers
 Better storage
 Facilitates for carrying
 Identification of product differentiation
 Economy
1) Protection
2) Containment
3) Information
4) Utility of use
5) Promotion
 Packaging protects the product.
 Advertises the company with its design.
 Packaging provides hygiene.
 Increase sales
 Easily identification
 Theme suitor
 Time consuming
 Packaging is too expensive
 Slows down the production
 May offend certain ethnic or religious group
Packaging

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Packaging

  • 1. Submitted by- Navneet yadav Ajay chahar Submitted to-Prof. Shreya bhargava
  • 2.  Packaging meaning  Types of Packaging  Three R‘s of packaging  Objective of Packaging  Importance of Packaging  Functions of Packaging  Advantages and disadvantages of Packaging
  • 3.  Packaging may be defined as the group of activities for designing and producing a container or wrapper for a product.  The container or wrapper is called Packaging.  Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.
  • 4. 1. Primary packaging  Primary packaging is the packaging that most closely protects the product. It can also be referred to as retail or consumer packaging.
  • 5. Secondary packaging  Secondary packaging is used for the branding and display of the product.  Secondary packaging is outside the primary packaging, perhaps used group primary
  • 6. Tertiary packaging  Tertiary packaging is used for the protection and shipping of a product. Any company that ships any kind of good uses tertiary packaging in the  The most common form is a palletized unit load that packs tightly into
  • 7.
  • 8.  1. Reduce  2. Reuse  3. Recycle
  • 9.  1. Physical protection  2. Barrier protection  3. Containment or Agglomeration  4. Marketing  5. Security  6. Convenience  7. Portion control
  • 10.  Creation of demand  Protection of the product  Transportation  Guidelines to customers  Better storage  Facilitates for carrying  Identification of product differentiation  Economy
  • 11. 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion
  • 12.  Packaging protects the product.  Advertises the company with its design.  Packaging provides hygiene.  Increase sales  Easily identification  Theme suitor
  • 13.  Time consuming  Packaging is too expensive  Slows down the production  May offend certain ethnic or religious group