The document discusses various aspects of packaging, including its definition, types (primary, secondary, and tertiary), and objectives. It highlights the functions and importance of packaging, such as product protection, marketing, and convenience, while also noting advantages and disadvantages like cost and potential cultural sensitivities. The concept of the 'three R's' (reduce, reuse, and recycle) is introduced as an integral part of modern packaging practices.

1. Submitted by- Navneet yadav
Ajay chahar
Submitted to-Prof. Shreya bhargava

2.  Packaging meaning
 Types of Packaging
 Three R‘s of packaging
 Objective of Packaging
 Importance of Packaging
 Functions of Packaging
 Advantages and disadvantages of Packaging

3.  Packaging may be defined as the group of activities for
designing and producing a container or wrapper for a product.
 The container or wrapper is called Packaging.
 Packaging is the science, art and technology of enclosing or
protecting products for distribution, storage, sale, and use.

4. 1. Primary packaging
 Primary packaging is the packaging that most closely protects the product.
It can also be referred to as retail or consumer packaging.

5. Secondary packaging
 Secondary packaging is used for the branding and display of the product.
 Secondary packaging is outside the primary packaging, perhaps used group primary

6. Tertiary packaging
 Tertiary packaging is used for the protection and shipping of a product. Any
company that ships any kind of good uses tertiary packaging in the
 The most common form is a palletized unit load that packs tightly into

8.  1. Reduce
 2. Reuse
 3. Recycle

9.  1. Physical protection
 2. Barrier protection
 3. Containment or Agglomeration
 4. Marketing
 5. Security
 6. Convenience
 7. Portion control

10.  Creation of demand
 Protection of the product
 Transportation
 Guidelines to customers
 Better storage
 Facilitates for carrying
 Identification of product differentiation
 Economy

11. 1) Protection
2) Containment
3) Information
4) Utility of use
5) Promotion

12.  Packaging protects the product.
 Advertises the company with its design.
 Packaging provides hygiene.
 Increase sales
 Easily identification
 Theme suitor

13.  Time consuming
 Packaging is too expensive
 Slows down the production
 May offend certain ethnic or religious group