Packaging
Packaging meaning
Types of Packaging
Three R‘s of packaging
Objective of Packaging
Importance of Packaging
Functions of Packaging
Advantages and disadvantages of Packaging
2. Packaging meaning
Types of Packaging
Three R‘s of packaging
Objective of Packaging
Importance of Packaging
Functions of Packaging
Advantages and disadvantages of Packaging
3. Packaging may be defined as the group of activities for
designing and producing a container or wrapper for a product.
The container or wrapper is called Packaging.
Packaging is the science, art and technology of enclosing or
protecting products for distribution, storage, sale, and use.
4. 1. Primary packaging
Primary packaging is the packaging that most closely protects the product.
It can also be referred to as retail or consumer packaging.
5. Secondary packaging
Secondary packaging is used for the branding and display of the product.
Secondary packaging is outside the primary packaging, perhaps used group primary
6. Tertiary packaging
Tertiary packaging is used for the protection and shipping of a product. Any
company that ships any kind of good uses tertiary packaging in the
The most common form is a palletized unit load that packs tightly into
10. Creation of demand
Protection of the product
Transportation
Guidelines to customers
Better storage
Facilitates for carrying
Identification of product differentiation
Economy