My SIP at Gurugram in power and renewable sector company...

1. Surendra Upadhyay
MBA Marketing
Understanding Consumer Behavior in Power
and Energy sector through Lead Management
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2. 1
63% wind
energy
11%Small
Hydro
14% Solar
Energy
12%Bio
power
energy
Global
Renewable
Energy GW
Around 33
percent of total
energy capacity of
the country
India added
record 11,788
MW of renewable
energy capacity in
2017-18
India is the
second most
attractive
renewable energy
market in the
world

3. 2
Eastman
Auto &
Power
Ltd
Incorporated
in 2006
2000 Cr
Group
Foot print in India and
more than 105
Countries
In-house research and
development center
Product capacity of 10
lakhs battery per
annum
G

4. 3
Sales
Qualifie
d Leads
Lead
validation
by business
developer
team
Segregat
ion of
leads to
channel
Lead
Convert
ed
My Role

5. 4
40%
15%
5%
15%
5%
5%
15%
Luminous Exide sukam Eastman Sukam Micro-Tek other
76.20%
19%
1.80%0
Inverter generator other
2. What do you use for power
back up –
1.What Influenced you to make the
decision for buying an inverter and
Solar panels –

6. 0%
20%
8%
45%
27%
Internet Print media Friends & family Advertisment
5%
20%
50%
15%
10%
Very Good Good Average Poor Very poor
3.What Influenced you to make the
decision for buying an inverter and
Solar panels –
4.How will you rate to Eastman as
a company?

7. Parameter Most Effect Effective Natural Less Effective
Very less
Effective
Price 30% 33% 28% 9% 0%
Brand 44% 24% 22% 8% 2%
Quality 50% 20% 30% 0% 0%
Service & warranty 52% 20% 24% 4% 0%
5.How did these parameters effect consumer buying behavior
for an Invertor and Battery?

8. 5

9. 6

10. 7
Must have
Branding and
Advertising
Need of
research on
innovation
Improve
infrastructure
of
manufacturing
plant
Specify
designation of
employees
Develop chain
of good
vendors and
service
Reach in
market
through dealer
and distributor