Packaging

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Packaging

  1. 1. Packaging
  2. 2. We define packaging as all the activities of designing & producing the contains for a product packages might include three levels of material .
  3. 3. 1 Primary package 2 Secondary package 3 Shipping package
  4. 4. Function of packaging <ul><li>Protection – From breakage, climate condition, contamination, absorption, loss of liquids, pilferage. </li></ul><ul><li>Convenience - to use for customer and channel members, to stock , to save self space to retain looks during shelf life to be easy to dispose of (in internal market) </li></ul><ul><li>Cost effective – packaging cost % product cost, cost consist of ;package cost in inward delivering to factory storage and handling of empty package filling cost . </li></ul>
  5. 5. Various factors have contributed to the growing use of packaging as a marketing tool : <ul><li>1 Self service – an increasing number of products are sold on a self-service basis . </li></ul><ul><li>The effective package must perform many of the sales tasks : attract attention , describe to product`s features, create consumer confidence, and make a favourable overall impression. Example :- the book publishing industry , where customers often quite literally choose a book by its cover . </li></ul>
  6. 6. <ul><li>2 consumer affluence- rising consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability, and prestige of better packages . </li></ul><ul><li>company and brand image --- packages contribute to instant recognition of the company or brand . </li></ul><ul><li>Innovation opportunity --- innovative packaging can bring large benefits to consumers and profits to producers. Companies are incorporating unique materials and features such as resalable spouts and openings . </li></ul>
  7. 7. <ul><li>Developing an effective package requires a number of decisions. From the perspective of both the firm and consumers , packaging must achieve a number of objectives . </li></ul><ul><li>1 identify the brand, </li></ul><ul><li>2 convey descriptive and persuasive information, </li></ul><ul><li>3 facilitate product transportation and protection , </li></ul><ul><li>4 assist at-home storage, and </li></ul><ul><li>5 aid product consumption . </li></ul>

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