its all about types, characteristics, origin ,labels, packaging machines

1. Effects of
packaging
material on
commodity
Present to :Samia Tahir
This Photo by Unknown author is licensed under CC BY-SA-NC.

2. Presenters:
Wajeeha Batool(0089)
Areeeba Irfan(0103)
Zakiya Akram(0115)
Hafsah Hamayun(0030)
Samiullah(0110)

3. Introduction:
• Packaging is :
• the technology of enclosing or protecting products for distribution,
storage, sale, and use
• An activity of designing & producing the container for a product

4. Origin of
packaging:
The origin of the modern packaging industry can be traced back to
the late 18th century ,
Mechanization not only accelerated the production of all types of
commodities, but also influenced their packaging.
The faster production ,the greater need for packaging supply could
now anticipate and even outstrip demand
The first packages used the natural material like baskets of reeds,
wineskins, wooden boxes, pottery, vases, ceramic , wooden barrels
etc
Then came tinplate, canning with airtight containers were used for
food preservation and many medical and chemicals
Later came cellophane , aluminum and plastic which is light, less
costly, recyclable, high performance and functionality

5. FUNCTIONS OF PACKAGING:
• Protection & preservation
• Product information
• Promotion of corporate identity
• Forms part of sales promotion
• Adds to the appeals of the product

6. Characteristics of
packaging:
• Communication
• Use convenience
• Market & brand appeal
• Safety

7. PACKAGING AS A SILENT SALESMAN
• Helps to promote product
• Differentiates product from rivals
• Key part of the brand image
• Aids identification & recognition
• Shape, color & size relate to customer motivation
• Key factor in consumer decision making
• Medium for advertising & sales promotion message.

8. TYPES OF PACKAGING:
CONSUMER PACKAGING:
• Designed for consumers
convenience and appeal,
marketing consideration and
display.
• The main emphasis is on
marketing.
INDUSTRIAL PACKAGING:
• It is designed to focus on the
handling convenience and
protection during
transportation.
• The main focus is on logistic.

9. CLASSIFICATION:
• The classification of packaging can
also be based on level of packaging
done on the product:
• Primary : -Direct contact with
product. & Maintain product quality
• Secondary : -It contains product
and primary pack presentation ,
protection •
• Tertiary : -Transport shipping ,
warehouse storage, bulk handling

10. PRIMARY
FUNCTIONS:

11. SECONDARY
FUNCTIONS:

12. COMPONENT OF PACKAGING:
Aesthetic Component:
• Size and shape
• Material and text
• Color and graphics
Functional Component
• Structural Design
• Brand Advertisement

13. FACTORS:

14. FACTORS IN
PACKAGING DESIGN:
• Protection of product
• Protection of the user
• Ease of transportation & storage
• Provision of product information
• Environmental suitability
• Convenience Economic/Cost considerations
• Promotional value

15. PACKAGE & THE PRODUCT:
Protection of contents from damage, deterioration & containment
Provides product information e.g. ingredients & instructions for use
Added value through convenience e.g. handy size, storage features &
opening
Complies with health, hygiene & content labeling regulations.

16. CRITISICIMS
IN
PACKAGING:
Over packaging creates waste Desirability of
using materials which can be recycled
Deceptive Packaging like
* Over sized packaging with slack packaging
* Copying of packaging style & logo of rivals
* Misleading labels

17. LABELS:

18. PACKAGING MACHINES:

19. CONCLUSI0N:
• Adds to increased sales within & outside the country
• Fetches higher unit values for consumer goods
• Prevents loss & damage cost
• Improves reputation of product & organization.