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India Population and Rural market share
Surendra Upadhyay
MBA Marketing
Lets play the data
0
20
40
60
80
100
120
140
2001
2011
2017
107.15
122
133
74.24
83.34 88.39
2001 2011 2017
Total Population (Crore) 107.15 122 133
Rural Population (Crore) 74.24 83.34 88.39
INDIAN POPULATION
Total Population (Crore) Rural Population (Crore)
15.53
9.23
6.21 6.15
5.63
5.25 5.15
0
2
4
6
8
10
12
14
16
18
HIGHEST RURAL POPULATION IN
INDIA (CRORE)
19.7
55.1
30.3
10.3
7.5
58.8
53.3
25.6
40.7
38.2
40.2
4.7
15.5
70.9
5.9
21.1
17.8
16.3
10.8
45.3
5.9
56
10.3
61.8
11.3
27.9
11.9
32.7
15.5
18.4
6.1
3.1
8.1
34.3
16.5
0.9 0.1
7.8
3.1
1.3 1.3
50.8
4.8
2
16.4
14
0.4
3.8
1.2
0
50.9
1.6
30.3
1.1
6.3
1.6
29.8
11.1
25.2
19.5
0
10
20
30
40
50
60
70
80
Rural Households with Drinking Water within Premises, Electricity for Domestic Use and Latrine
All three facilities None of the three facilities
0
20
40
60
80
100
120
State-wise Rural Households by Main Source of Lighting (Per Cent) (2011)
Electricity Kerosene Solar Other oil Any other No lighting
Agriculture
78%
Manufacturing
7%
Construction
2%
Trade, hotel &
restaurant
4%
Transport, etc.
2% Other services
6%
Mining &
quarrying
1%
Electricity, etc.
0%
SHARE OF SECTORS IN RURAL
EMPLOYMENT IN 1993–94
Agriculture Agriculture
Labour
Business Non Agri.
Labour
Salory Non
Employed
1 2 3 4 5 6
50%
27%
10%
9%
2% 2%
SOURCES OF OCCUPATION & INCOME
GENERATION OF RURAL POPULATION
11628
1092
9828
11628
34176
36960
9943
6138
24847
77888
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Income from
Farming
Income from
Livestock
Income from
Nonfarm
Business
Income from
Wages and
Salary
Total
ANNUAL INCOME OF FARM
HOUSEHOLD
2002-2003 (Rs.) 2012-13 (Rs.)
0
20000
40000
60000
80000
100000
120000
2012-13 2014-15 2017-18
68747
88533
111782
5729 7377 9315
India's Per Capita Income
Annual Income (Rs.) Monthly Income (Rs.)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
South Korea Taiwan France Japnan US UK India
2% 1.60% 1.50% 1% 1% 0.50%
15%
5% 5%
3.5% 3% 2% 1%
45%
World Share And Employment in Agriculture
share of agreeculture in GDP employment share of agreeculture
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India population and rural market share