About Kashmiri products HQ -Pune

1. (KHAYE OR KHILAYE_)
AN FMCG PRODUCT
PUNE INSTITUE OF
BUSINESS MANAGEMENT
WINTER INTERNSHIP 2018
18-DEC-17 TO 18-JAN-18
Surender Uadhyay
MBA (Marketing)
MBA17H49

2. COMPANY STRUCTURE OF KASHMIRI PRODUCT
Founder
(Ramesh Gupta)
Director of finance(Manoj Gupta)
Senior
accountant
Employees
accountant
employees
Director of human
resource(Sawapnil)
HR
Workers
HR
employees
Director of marketing(Nirav
Gupta)
Seles executive
distributor Workers

3. SECTOR INFORMATION
 FMCG segment is the fourth largest sector in the Indian economy.
 The market size of FMCG in India is estimated to grow from US$ 30 billion in 2011 to
US$ 103.7 billion in 2020.
 Food products are the leading segment, accounting for 43 per cent of the overall
market.
 Personal care (22 per cent) and fabric care (12 per cent) come next in terms of market
share.
 Growing awareness, easier access, and changing lifestyles have been the key growth
drivers for the sector
 the FMCG market has grown at a faster pace in rural India compared with urban India.
Semi-urban and rural segments are growing at a rapid pace and FMCG products
account for 50 per cent of total rural spending.

4. THE TOP TEN INDIA FMCG BRANDS ARE:
1.Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries

5. ABOUT COMPANY
• Estalish-1972
• Headquarter- Pune(India)
• Sector –fast moving consumers durable
• Industry-food industry(family business)
• Founded by –Ramesh Gupta
• MD-Nirav Gupta
• Family business
• Revenue-50crore
• Numbers of employees- 32-50

6. PRODUCTS OF COMPANY

7. ACTION PLAN
2.sold it in market
to customers and
make new
customers
3.developed new
product like Kashmiri
pan ,mukhwas
4.Write
customers
problem and
take
feedback
about
5.Made daily selling report
and sent to external mentor
with all daily information.
1.inventery given on first
day by company or collect
from distributor

8. SNAPSHOT

9. SWOT ANALYSIS
Strengths
• Huge Market Potential
• Flexible products design
• Cheap labor
• Need less investment
• Well known company
• Kashmiri mitha sweetener does not contain
sugar
Weakness
• Low involvement products
• People preferring tobacco may not prefer
• Covered less geographical area (only Maharashtra)
• Unorganized beat plan
• Dependence on retailers and distributors
Opportunity's
• Product for people who want to give up tobacco
• Product for young Indians
• Expand their business in out of Maharashtra
• Diversification of business
• Demand is increasing so this is the time to earn
maximum profit
Threats
• Increasing distribution cost
• Entry of various entrant
• Young people may prefer chewing gum
• Adults may prefer traditional paan or supari as
mouth freshener
• Presence of a large unorganized sector in the mouth
freshener segment

10. FINDINGS
• Differentiated market for Kashmiri product
• Good brand image and have a potential market with more competitor
• conflict between company and distributor
• Customer always look for offer
• Impact of GST and inflation on prize and sales
• Got knowledge about billing and discount
• High competition
• Experienced of a sales executive and market stretagy
• Team work can make better deals

11. LEARNINGS
• Consumer need ,customer relationship effect the market
• How distributer channel work.
• How to make deals with customer
• Market and competitor analysis
• Understanding about retailors behavior consumers behavior and FMCG market
knowledge
• Importance of demand and supply
• Personal selling
• Purchasing power and investment strategy
• Knew about packaging prizing and margin strategy