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Consumer Durable Industry in India
- 2. What is consumer durable Consumer durable are the products whose life expectancy is at least 3 years. These product are hard good that cannot be used up at once. India consumer durable goods market White goods Kitchen appliance/brown Consumer electronics Refrigerator Grinder Mobile phones Washing machine Microwave ovens Televisions Air conditioner Irons Mp3 players Speaker Electronics fans DVD PLAYERS Audio equipment Cooking range chimneys VCD players
- 3. Consumer durable market in India Market size is over US$ 9.5 BILLION Urban consumer durable market growing at most 10% p.a.and rural durable market growing at25% p.a. Economics effect :7.5% growth in 2008-09(years of recession) CTV, 30% REFRIGERATOR, 18%AC, 13% WASHING MACHINE, 5% OTHERS, 34% SHARE BY VOLUME CTV REFRIGERATOR AC WASHING MACHINE OTHERS threat of substitute technology advancement buyers have huge propensity to substitute compability rivalry continuous innovation leads to intense rivalry homogeny in product and low switching cost bargain power of buyers use internet to get all the info. enables customer to be powerful buyer's switching cost is threat of new entrant highly capital intensive major player have disappointed brand equity brand loyalty is moderate bargaining power of suppliers product differention is very low by charging the input firms cannot drastically differentiable on price
- 4. TOPPLAYERSOFCONSUMERDURABLE INSUTRY: LG electronics India ltd. Philips India Titan industries Samsung India industries Whirlpool appliance Siemens Sony India Videocon industries Blue star godjer
- 5. The vision - ‘’EVERY HOME …EVERYWHERE WITH PRIDE PASSION AND PERFORMSANCE’’ The mission -‘’EVERYONE….PASSIONATELY CREATING LOYAL CUSTOMER FOR LIFE’’ WHIRLPOOL corporation is the world’s leading manufacturer and marketer of major home appliance. The company manufactures in 13 countries and markets products is more than 170countries under major branch names such as Whirlpool, kitchen aid,roper,estate,Bauknecht,ignis,laden,inglis,brastemp and consul. Product of company are Refrigerator 63% Air conditioners 21% Washing machine 9% Home appliance 7% YEAR SALES TURNOVER(CR.) PROFIT(CR.) 2017 4360.38 488.81 2016 3855.82 381.02 2015 3432.01 331.12 2016 2910.25 221.51
- 6. COMPANY INFORMATION Type public industry household appliance Founded st.joseph ,Michigan(1911) Founder louis Upton Emory Upton Headquarters Benton charter township,Michigan,US AREA served worldwide Revenue US$ 20.71 billion Operating income US$1.35 billion Profit US$ 888 million Total assets US$19.15 billion Total equality US$ 4.77 billion 5% 52% 16% 27% WHIRLPOOL SALES REGION WISE ASIA North america EMEA LATIN AMERICA
- 7. LEADING PORTFOLIO OF BRAND- WHIRLPOOL MAYTAG KITCHEN AID JENN-AIR AMANA BRASTEMP EMBRACO CONSUL GLADIATOR BAUKNECHT
- 8. MARKETING strength high brand awareness largest distribution manufacturing bases across India price player global presence wide range of product line weakness Poor customer Weak promotional strategy Less focus on unconditional channel Opportunity Enter to global market Growing semi urban market Even out to demand og recycle of water DRS THREAT Brand reputation is decreasing Shifting brand locality of other companies Increasing competitor in the home market SWOT ANALYSIS
- 9. 1 2.5 3.5 3.5 3.8 4.2 5.2 6.3 7.3 7.3 7.4 12.5 20.5 INITIATE FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2014 FY2015 FY2016 FY2020 SELES(INus$billion) TIME PLC GRAPH SALES Linear (SALES)
- 10. SEGMENTS TARGETING POSITION DEMOGRAPIC- INCOME,OCCUPATION HIGH GEOGRAPIC- TEIR1,TEIR 2 CITIES PSYCHOLOGICAL- LIFE STYLE OF PEOPLE,PERSONALITY BEHAVIROAL- BENEFITS SOUGHT UPPER CLASS SEGMENT CONSUMER WHO ARE MORE CONCERN OF LIFE STYLE PRODUCT CONSUMER WHO WANT QUALITYPRODUCT AS THE BEST PRICE NOW ITSA ALSO TARGET TO MIDDEL CALSS SEGMENT AND WANT TO MASS MARKET THRIE PRODUCT TAG LINE “WORK GLOBALLY,ACT LOCALLY” WORLD MOST RECOGNISE APPILANCE BRAND DISTRIBUTION ARE NOT SATISFIED
- 11. Finance statement Profit Before Interest And Tax Margin(%) 10.00 8.81 7.89 5.15 Net Operating Profit Per Share (Rs) 310.61 274.93 259.61 223.43 Fixed Assets 427.35 402.79 395.89 424.43 Equity Share Capital 126.87 126.87 126.87 126.87 Total Assets 2,876.13 2,252.91 1,848.93 1,569.06 1021 1139 1021 914 840 898 969 1049 1170 1210 0 200 400 600 800 1000 1200 1400 16-Dec 17-Jan 17-fab 17-Mar 17-Apr 17-May 17-Jun 17-Jul 17-Aug 17 sep. 17-Oct Chare market value of whirlpool 2017
- 12. Fixed asset: Fixed asset = tangible assets + intangible assets + capital work-in-progress = 391.96 + 5.85 + 29.54 = 427.35cr. Working capital: Working capital = current assets – current liabilities = 2233.24 – 1253.91 = 979.33cr. Debt/equity ratio: 139.16/1483.06 = 0.09 % Gross Profit Margin: Gross profit margin: gross profit/revenue from operations(sales)*100 Gross profit= revenue from operations(gross) - cogs= 4,358.39- cogs cogs= cost of material consumed+ change in inventories= 1889.87+(-196.00) = 1693.87 Gross profit margin= (1693.87/4358.39) *100= 38.86% Net Profit Margin: Net profit margin: net profit/sales*100= (310.49/3938.78) *100 = 7.88%
- 14. Selection processSelection process Primary interview Selection interview Decision making interview Reference and background Selection decision Medical examination Job offer Contract of employment Evacuation of selection program PERFORMANCE APPRASIA EMPLOYEE SUPIORS MANAGERS PEERS SUBORDINERS SUPPLIERS CUSTOMER
- 15. Organization culture The individual community organizatio nal family nationality The culture of organization is influenced by: Social environment Mission and vision statement Senior management Ethical code of produt culture of organization can be • Power culture • Role culture • Task culture • Person culture • Entrepreneur culture
- 16. THANK YOU