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VOL-04 | ISSUE - 04 | 2024
The Silicon Leaders
Excellence in The Spotlight
Transforma ve Leadership
Strategies for Guiding
Corporate Evolu on
The
10 Most
Infuential
Leaders
Guiding Corporate
Evolution,
2024
Dejan Štancer
President Global
Chamber of
Business Leaders
Dejan Štancer
Nurturing Talent and Delivering
Value in Global Business
The
10 Most
Infuential
Leaders
Guiding Corporate
Evolution,
2024
Leading the Charge
How Execu ves are Steering
Corporate Evolu on in
the Digital Age
In times of rapid change,
experience could be your
worst enemy.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Editor’s
Desk
Editor’s
Desk
n corporate evolution,
Ileadership is indispensable in
shaping trajectories, fostering
innovation, and driving change.
As we reflect on the most
influential leaders guiding this
evolution in 2024, a narrative
emerges not solely centered on
individuals but on the collective
impact of visionary minds
steering organizations toward
resilience and growth.
These leaders, operating across
diverse industries, epitomize a
paradigm shift in corporate ethos,
prioritizing sustainability,
inclusivity, and digital
transformation. Through the
latest edition of The 10 Most
Influential Leaders Guiding
Corporate Evolution, 2024,
foresight extends beyond
immediate gains, embracing a
holistic approach that considers
long-term societal and
environmental implications.
At the forefront of this evolution
are leaders who recognize the
imperative of sustainable
practices, integrating
environmental stewardship into
corporate strategies. By
championing initiatives to reduce
carbon footprints, promote
renewable energy adoption, and
foster circular economies, they
exemplify a commitment to
responsible business practices.
Inclusivity emerges as a
cornerstone of effective
leadership, with influential figures
spearheading efforts to cultivate
diverse and equitable workplaces.
Through initiatives promoting
gender parity, minority
representation, and accessibility,
these leaders foster innovation
and develop cultures of
belonging essential for
organizational success.
Simultaneously, digital innovation
remains a driving force, with
visionary leaders harnessing
technological advancements to
revolutionize industries. Whether
through AI-driven automation,
blockchain integration, or data-
driven insights, these pioneers
leverage technology as a catalyst
for efficiency, agility, and
competitive advantage.
Leaders Redefining Corporate
JamieCason
08
COVER STORY
Contents
Dejan Štancer
Nurturing Talent and Delivering
Value in Global Business
Articles
14 Asokan Ashok
Harnessing Technology for Humanitarian Solutions
22
30
36
Dr. Clara (Tuong-Minh) Ly-Le
Making a Meaningful Impact
Transforming Brands and Redefining Communication:
An Inspiration for Emerging Entrepreneurs Aligning
Values with Work
Emily Hartstone
Lionel Lodge
Empowering Creatives by Bringing a Positive Change
in the Music Industry
18 26
Transformative Leadership
Strategies for Guiding Corporate Evolu on
Leading the Charge
How Execu ves are Steering Corporate
Evolu on in the Digital Age
contact@thesiliconleaders.com
April, 2024
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The
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LeadersExcellence
in
The
Spotlight
Merry D'Souza
Editor-in-Chief
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Jamie Carlson
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Sales Executives
Steve, Simon
Business Development Executives
Dominique T.
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Research Analyst
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Circulation Manager
Stella Andrew
Database Management
Technology Consultant David Stokes
Asokan is CEO of UnfoldLabs, an Innovative & Strategic
Product Solutions/Development Company in Mobile & Cloud
Platform Technologies [AI/NLP/ML/Analytics].
UnfoldLabs Inc.
www.unfoldlabs.com
Atsuko is experienced in Digital Technology and Development
with a demonstrated history of working in Asia and the Pacific,
Africa and Middle East.
ITU
www.itu.int
EloQ Communications
www.eloqasia.com
Clāra is head of EloQ Communications, and still enjoy and
passionate in delivering successful public relations campaigns
for clients from diversified industries.
Dana is specialized in E-Learning, Risk Mitigation, Team
Building, LMS Marketing & Advertising, and Social Media
Reputation.
RangeWater Real Estate
www.liverangewater.com
Ibrahim is the COO of Almentor with diversified experience in
Sales & Marketing, Operation and Customer Service.
Almentor
www.Almentor.net
Dejan is the President of GCBL, a global coalition of CEOs,
entrepreneurs, investors, and business leaders at all levels who
share a common vision: the sustainable well-being of business
leaders, their businesses and the growth of the global economy.
Global Chamber of
Business Leaders
www.gc-bl.org
Emily Hartstone, MBA, CDE, CNE, CNC, PCA, has been
helping businesses and individuals shape up and live up to their
potential goals of financial success.
From The Hart
Management, LLC
www.fromthehartllc.com
At MSDUK, Jean's focus is squarely on fostering meaningful
connections between minority-owned businesses and corporate
opportunities, a mission where her competencies in marketing
communications and strategy are fully leveraged.
MSDUK
www.msduk.com
With over 40 years in the entertainment industry, Lionel has been
involved with a diverse spectrum of the industry. The key, in his
view, is enthusiasm paired with detailed focus.
SyncLodge
www.synclodge.com
Asokan Ashok
CEO
Atsuko Okuda
Director
Dana Hill
Senior Director of
Engagement
Dejan Štancer
President
Jean Chawapiwa
Head of Member
Services
Emily Hartstone
Founder and CEO
Ibrahim Kamel
Chief Operating
Officer
Lionel Lodge
Founder and CEO
Melissa Drew
Associate Partner
Melissa cultivates transformative partnerships with executive
leaders, driving data-driven decisions, digital optimization, and
scalable organizational frameworks.
IBM
www.ibm.com
Clāra Ly-Le
Managing Director
Brief
Featured Person Company Name
Dejan Štancer
President
Global Chamber of
Business Leaders
he global business arena thrives
Ton strong leadership. Visionary
figures spark innovation,
fostering a culture of collaboration that
unlocks potential. They navigate
challenges with strategic foresight,
ensuring the organization remains agile
and competitive in the marketplace.
Dejan Štancer is one such individual
who adeptly manages multiple roles,
each contributing to the advancement of
the industry.
As the President of the Global
Chamber of Business Leaders
(GCBL), Dejan spearheads initiatives
aimed at connecting top companies and
entrepreneurs worldwide, fostering a
culture of collaboration and growth. He
further amplifies his impact within the
business community. With a global
perspective, Dejan also holds the
esteemed title of Global Ambassador of
ABWCI, leveraging his influence to
advocate for meaningful change on an
international scale.
Dejan Štancer
Nurturing Talent and Delivering
Value in Global Business
Never
underestimate
the power of
collaboration
and persistence
in creating a
positive impact
in the business
community.”
“
COVER STORY
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024
Furthermore, Dejan’s role as a
Registered Lobbyist at European
institutions underscores his commitment
to upholding integrity and combating
corruption within the industry. His
adherence to the Law of Integrity and
the Prevention of Corruption in RS
reflects a steadfast dedication to ethical
business practices.
In a landscape where effective leadership
is principal, Dejan stands out as a
driving force behind positive
transformation within the sector. His
multifaceted roles and dedication
exemplify the qualities necessary to
navigate the complexities of global
business successfully.
The Power of Integrity
Dejan reflects on his journey with a
sense of fulfillment and purpose. “My
journey to my current role has been marked by
passion, persistence and a commitment to
continuous growth,” he shares. From his
early years, Dejan was drawn to
leadership, seeing it as a means to enact
positive change. “Leadership roles have
always inspired me, offering the chance to make
a real difference,” he adds.
Today, at the helm of GCBL, Dejan
leads one of the world’s fastest-growing
organizations. He describes GCBL as a
robust network, bringing together top
companies and businessmen worldwide
for global cooperation and networking.
“We’re a tangible business network, focused on
creating added value through connections,” he
emphasizes.
Dejan highlights the organization’s
success in developing effective models
for connecting members and facilitating
the exchange of goods and services.
“Our concrete strategies have fueled the
organization’s remarkable growth,” he notes.
At GCBL, Dejan emphasizes the
importance of including individuals
known for their influence and integrity.
“We prioritize trustworthy members with a
proven track record,” he affirms.
Culture of Excellence
As President, Dejan’s main
responsibilities center on setting
strategic direction, fostering a culture of
excellence and ensuring overall success.
“My goals are focused on continuous growth,
nurturing talent and delivering added value,”
he emphasizes. Leading by example,
Dejan remains accessible to his
colleagues fostering a collaborative
environment for success.
Leadership Lessons
“In my leadership approach,” Dejan shares,
“I prioritize transparency, integrity, empathy,
and collaboration.” He believes in
empowering team members and
fostering open communication. Creating
a culture of diversity and continuous
learning inspires others to reach their
full potential.
Dejan emphasizes the importance of
listening to feedback, stating, “Criticism
often offers solutions to unnoticed problems.” At
the Global Chamber of Business
Leaders, communication is paramount,
driving continual growth and
development.
The Art of Multitasking
Balancing multiple leadership roles
requires effective time management,
delegation and prioritization. He shares,
“I try to stay focused on the main task of
leadership, which is chairing the GCBL and all
the other leadership roles that I have somehow
‘attached’ to that role.”
He also adds, “Although it is very difficult, I
make a conscious effort to allocate time for my
professional commitments and personal growth
efforts such as continuing education, mentoring
and self-care.” By maintaining a healthy
work-life balance and investing in his
own development, Dejan is better
prepared to lead effectively and achieve
sustainable success.
Mentorship and Resilience
“Throughout my leadership journey,” Dejan
reflects, “I have faced various challenges, from
navigating organizational changes to managing
complex projects and teams.” He has learned
to embrace challenges as opportunities
for growth with resilience, adaptability
and a solution-oriented mindset to
overcome obstacles.
He has encountered numerous
challenges. However, seeking the
guidance of mentors, individuals he
highly esteems and drawing strength
from his support network has been
instrumental in his ability to effectively
navigate these obstacles.
Additionally, he emphasizes the
importance of continuously honing his
skills to successfully manage challenges.
Despite this, Dejan acknowledges that
challenges are an inevitable aspect of
leadership, something that one can never
entirely escape or master.
Global Networking Strategies
Networking and collaboration are
essential elements of the Global
Chamber of Business Leaders. Dejan
emphasizes. “They are key to promoting
business development, enabling organizations to
access new opportunities, share knowledge, and
stay ahead of industry trends.” He notes the
significance of these factors particularly
amidst protectionist policies, stating,
“Companies’ desire for global networking and
cooperation is present more than ever before.”
At the Global Chamber of Business
Leaders, Dejan and his team prioritize
networking through active participation
in industry events, professional
associations and community initiatives.
COVER STORY
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
“By fostering authentic connections, sharing
ideas and collaborating with different
stakeholders,” he asserts, “we can and must
together drive innovation and progress.”
From Information to Action
“I stay informed about the latest trends and
developments,” Dejan shares, “by constantly
learning, following the news and engaging with
our media - Global Times Magazine.”
Additionally, he attends conferences and
maintains dialogue with colleagues,
political and business leaders along with
thought leaders worldwide.
Dejan integrates this knowledge into his
management approach at the Global
Chamber of Business Leaders.
“Remaining flexible, agile and forward-
thinking,” he explains, “allows me to
proactively identify opportunities and
challenges.” By directing strategic
decision-making, Dejan aims to promote
sustainable growth, competitive
advantage and continuous creation of
new added value.
The Vision
“Looking ahead, my goals and aspirations
revolve around driving sustainable growth,
fostering innovation and creating meaningful
change around the world,” Dejan shares. He
emphasizes the importance of
strengthening cooperation and trust
amidst challenging times. “The world needs
us to balance it through even closer
cooperation,” he asserts, highlighting the
necessity for collaboration for a brighter
future.
On a personal level, Dejan prioritizes
maintaining a healthy work-life balance
and prioritizing well-being. He remains
committed to seeking opportunities for
learning and personal growth.
Professionally, Dejan strives to lead with
purpose and integrity, aiming to inspire
others and contribute to positive change
in the business community and beyond.
Creating Positive Impact
Dejan imparts wisdom to aspiring
leaders who are looking to impact the
business community, “My advice to aspiring
leaders is to cultivate a growth mindset and
embrace challenges as opportunities to learn and
grow.” He emphasizes the importance of
leading with authenticity, empathy and
integrity while cautioning against greed.
He says, “Constantly invest in personal as well
as professional growth and seek mentors to
guide you along the way.”
Dejan highlights the significance of
building a strong support network,
including involvement in organizations
like the Global Chamber of Business
Leaders. He adds “Never underestimate the
power of collaboration and persistence in
creating a positive impact in the business
community.” He stresses the importance
of listening to colleagues and following
intuition. “Above all, remember to be human
first,” Dejan concludes.
COVER STORY
Asokan Ashok
Harnessing Technology for Humanitarian Solutions
echnology. It's revolutionized
Tevery aspect of our lives, from
communication to healthcare.
But with great power comes great
responsibility, and the direction of this
power often lies in the hands of leaders.
Whether you're a CEO, a team leader, or
a project manager, your leadership role
holds the key to ensuring technology
becomes a force for good.
But how can technology be wielded as a
force for good? In a world where
innovation shapes our future, this
question has never been more relevant.
Asokan Ashok, a vigorous figure in the
technology industry, has dedicated his
career to finding the answer. With 35
years of experience under his belt, his
story is one of passion, leadership, and
the tenacious pursuit of innovation.
His path in the tech industry has been
marked by an adherence to employing
the raw power of technology and
channeling it toward solutions that uplift
humanity. From his early days tinkering
with code to his current role as a leader
in the field, he has consistently pushed
the boundaries of what's possible.
"Leading teams isn't about titles; it's about
igniting a collective fire in the face of global
challenges," Asokan remarks. His
philosophy of leadership centers around
empowerment and collaboration,
recognizing the importance of
cultivating a versatile environment where
brilliant minds can thrive. For him, every
leadership role is an opportunity to
amplify the impact of technological
creations and ensure that they serve a
greater purpose beyond mere novelty.
Asokan's enthusiasm for promoting
significant change through technology is
palpable. He sees himself as an enabler,
organizing the abilities of various people
into a cohesive piece of progress.
Throughout his career, he has directed
projects that have made a tangible
difference in people's lives. From
pioneering solutions in healthcare to
revolutionizing the way we interact with
technology, his work has left an indelible
mark on the industry. His vision goes
beyond profit margins; it includes an
obligation to use technology for the
benefit of society as a whole.
Below are the interview highlights:
How do you define leadership, and
what qualities do you believe are
essential for effective leadership in
today's corporate landscape?
Effective leadership is the art of guiding
and inspiring others toward a shared
vision. It is not about barking orders but
about building trust, fostering
collaboration, and empowering
individuals. The qualities mentioned
here, combined with a clear vision,
strong communication, and a
commitment to growth, are the recipe
for effective leadership in today's
dynamic corporate environment.
Ÿ Empathetic Leadership:
Understanding the needs of your
team and their motivations is key. By
fostering a sense of psychological
safety, you create an environment
where employees feel comfortable
sharing ideas and taking risks.
Ÿ Quick Decision-Making: The
business landscape is fast-paced.
Leaders who can analyze situations,
weigh options, and make well-
informed decisions swiftly will
navigate challenges and seize
opportunities more effectively.
Ÿ Active Listening: Truly hearing your
team members, not just waiting for
your turn to speak, is vital. This
builds trust, fosters open
communication, and allows you to
make decisions that consider diverse
perspectives.
How do you balance the
responsibilities of your various
leadership roles while maintaining a
focus on your personal and
professional growth?
As a leader juggling multiple roles,
achieving balance requires a focus on
both business success and personal
development. By strategically setting
priorities, dedicating focused time slots,
and embracing flexibility, I balance the
demands of leadership with the pursuit
of continuous learning and personal
development. This holistic approach
fuels both my effectiveness as a leader
and my sense of fulfillment. Here's how
I navigate this:
Ÿ Prioritization is Paramount: I begin
by clearly defining my business-
focused priorities. This might
involve setting deadlines for key
projects or establishing performance
metrics/KPIs for my teams. Once
these are established, I can then
factor in personal and professional
growth activities.
The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024
www.thesiliconleaders.com
14
Asokan Ashok
| April 2024 |
15
Ÿ Time for Business: Mornings are
often prime real estate for tackling
business priorities. I dedicate this
time to strategic planning, crucial
meetings, or addressing pressing
issues. This ensures progress on
mission-critical tasks.
Ÿ Learning Never Stops: To nurture
personal and professional growth, I
carve out dedicated time for reading
and writing. This could be early
mornings before work or designating
specific evenings for self-
improvement activities. Reading
industry publications keeps me
current, while writing allows me to
reflect and refine my leadership style.
Ÿ Flexibility is Key: The unexpected is
inevitable, and the key is to be
adaptable. If a business crisis arises,
I adjust my schedule to address it.
However, I also ensure that personal
growth activities are rescheduled, not
abandoned.
What challenges have you
encountered in your leadership
journey, and how have you overcome
them?
Leadership is a rewarding experience,
but it also comes with its own set of
challenges. Two areas that can be
particularly demanding are
understanding the financial impacts of
decisions and building a team with a
shared vision. Financial literacy is crucial
for effective leadership. Early on in my
development as a leader, I grappled with
fully comprehending the financial
implications of my choices. This
involved learning financial statements,
budgeting, and cost-benefit analysis. To
bridge this gap, I enrolled in financial
management courses and sought
mentorship from experienced leaders.
Building a team with a common vision is
another significant hurdle. It requires
effective communication, delegation,
and fostering a sense of ownership
among team members. Initially, I
encountered resistance from team
members who had different priorities.
To overcome this, I implemented open
communication channels, encouraged
participation in goal-setting, and
celebrated team achievements. Through
continuous learning and adaptation, you
grow as a leader. The journey has been
enriching, and I am confident in tackling
future challenges.
Can you discuss the importance of
networking and collaboration in
driving corporate evolution, and how
you foster connections within the
business community?
In today's dynamic business landscape,
companies that foster a culture of
networking and collaboration are the
www.thesiliconleaders.com
16
ones poised for success. By being open
to listening and learning from diverse
perspectives, people and teams can
break down silos and generate
innovative solutions. This collaborative
spirit extends beyond the company's
walls.
Building strong connections through
giving—sharing expertise, offering
mentorship, or simply connecting
people—creates a vibrant business
community. This network becomes a
valuable resource for knowledge
exchange, potential partnerships, and
staying ahead of the curve. By actively
fostering both internal and external
connections, companies position
themselves for continuous evolution and
adaptation.
How do you stay informed about the
latest trends and developments in the
business world, and how do you
incorporate this knowledge into your
leadership approach?
Staying sharp in the ever-evolving tech
landscape requires me to be an
information sponge. One key strategy is
to cultivate a diverse information diet.
This means subscribing to tech
publications and newsletters, but also
following thought leaders and industry
influencers across social media
platforms.
By exposing myself to various
perspectives, I gain a well-rounded
understanding of trends and potential
impacts. This knowledge fuels my
leadership approach and can identify
opportunities to leverage new
technologies, anticipate disruptions, and
make informed decisions about resource
allocation and team development. By
fostering a culture of continuous
learning within the team, I translate this
awareness into collective innovation and
strategic advantage.
What advice would you give to
aspiring leaders who are looking to
make a positive impact in the
business community?
For aspiring leaders aiming to leave a
positive mark, prioritize fostering a
culture of open exchange. Actively listen
to your team's experiences and learnings.
This two-way street builds trust and
allows you to tap into a wellspring of
knowledge. By incorporating diverse
perspectives, you will be able to make
more informed decisions and inspire
creative solutions.
Remember, leadership isn't about having
all the answers; it's about empowering
your team to excel. This open-door
policy fosters a collaborative
environment where everyone feels
valued and contributes to the greater
good, making your positive impact even
more significant.
Looking ahead, what are your goals
and aspirations for the future, both
personally and professionally?
As a leader in the technology industry,
my vision is two-fold: professionally, I
am driven to create a pipeline of
groundbreaking products and solutions.
I want to push boundaries and develop
solutions that truly redefine what's
possible. Imagine AI that anticipates
needs or interfaces so intuitively that
they disappear. However, innovation
thrives on a strong team. My aspiration,
then, is to foster a culture of zero
attrition. I want to build a work
environment that's stimulating,
supportive, and recognizes individual
growth. By fostering a culture of
continuous learning and open
communication, I hope to “build a team
as enthusiastic about pushing boundaries
to change the world.”
Building a team
with a common
vision is another
significant hurdle.
It requires effective
communication,
delegation, and
fostering a sense of
ownership among
team members.
“
“
| April 2024 |
17
Strategies for
Guiding Corporate Evolution
n an era marked by rapid
Itechnological advancements,
shifting consumer demands,
and global economic
uncertainties, the ability of
corporations to adapt and evolve
has become more critical than
ever. In this landscape of
constant change, transformative
leadership emerges as a
cornerstone for guiding corporate
evolution. Through visionary
thinking, strategic planning, and
effective execution,
transformative leaders drive
organizational change, fostering
innovation, agility, and sustainable
growth.
Understanding Transformative
Leadership
At its core, transformative
leadership embodies a proactive
approach to change management.
It goes beyond mere adaptation
to actively shape the future
direction of the organization.
Transformative leaders inspire a
shared vision, challenge the status
quo, and empower employees to
embrace change as an
opportunity for growth. They
cultivate a culture of innovation
and continuous learning, driving
organizational agility and
resilience.
Visionary Thinking and
Strategic Planning
Central to transformative
leadership is the ability to
envision the future and chart a
course toward that vision.
Transformative leaders possess a
clear understanding of market
trends, technological disruptions,
and emerging opportunities. They
leverage this insight to develop
strategic plans that position the
organization for long-term
success.
Visionary thinking involves
anticipating industry shifts and
identifying untapped markets or
niches. Transformative leaders
encourage a culture of
experimentation and risk-taking,
fostering an environment where
new ideas are valued and
explored. They recognize that
innovation often arises from
unexpected sources and
encourage cross-functional
collaboration to drive creativity
and problem-solving.
www.thesiliconleaders.com
18
Transformative Leadership
| April 2024 |
19
Strategic planning is the roadmap
that transforms vision into action.
Transformative leaders set
ambitious yet achievable goals,
aligning resources and capabilities
to execute strategic initiatives
effectively. They prioritize
investments in areas such as
research and development, talent
acquisition, and infrastructure to
fuel innovation and drive
sustainable growth.
Empowering Organizational
Agility
In today's dynamic business
landscape, agility is a prerequisite
for survival. Transformative
leaders recognize the importance
of flexibility and adaptability in
responding to market changes
and customer needs. They foster
a culture of agility by streamlining
decision-making processes,
empowering frontline employees,
and promoting decentralized
decision-making.
Empowering organizational
agility requires a mindset shift
from top-down control to
distributed leadership.
Transformative leaders delegate
authority and accountability,
empowering employees at all
levels to take ownership of their
work and contribute to the
organization's success. They
foster a culture of continuous
improvement, where feedback is
valued, and lessons learned from
failures are embraced as
opportunities for growth.
Cultivating Innovation and
Creativity
Innovation lies at the heart of
corporate evolution.
Transformative leaders foster a
culture of innovation by
encouraging experimentation,
embracing the diversity of
thought, and promoting a growth
mindset. They create
environments where employees
feel empowered to challenge
conventional wisdom and explore
new ways of doing things.
Cultivating innovation requires
more than just lip service; it
demands tangible support and
resources. Transformative leaders
allocate dedicated time and
resources for innovation projects,
providing teams with the tools
and autonomy they need to
pursue bold ideas. They foster a
culture of collaboration, where
cross-functional teams work
together to solve complex
problems and drive breakthrough
innovation.
Leading Through Change
Navigating corporate evolution
often entails significant change
and disruption. Transformative
leaders understand that change
can be unsettling and disruptive,
but they also recognize it as an
opportunity for growth and
transformation. They
communicate openly and
transparently with stakeholders,
providing clarity of purpose and
direction amid uncertainty.
Leading through change requires
empathy and resilience.
Transformative leaders
understand the impact of change
on employees and stakeholders
and take proactive steps to
mitigate resistance and build buy-
in. They lead by example,
demonstrating courage and
conviction in the face of
adversity and inspiring others to
embrace change as a catalyst for
innovation and growth.
Conclusion
In an increasingly complex and
dynamic business environment,
transformative leadership is
essential for guiding corporate
evolution. By embracing visionary
thinking, strategic planning, and
empowering organizational agility,
transformative leaders drive
innovation, foster resilience, and
position their organizations for
long-term success. As the pace of
change accelerates, the role of
transformative leadership
becomes ever more critical in
shaping the future of business
and driving sustainable growth.
www.thesiliconleaders.com | April 2024 |
20
20
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Transforming Brands and Redefining Communication:
Dr. Clāra (Tuong-Minh) Ly-Le
Making a Meaningful Impact
ver been swept away by a
Estory? One that lingers long
after the final line, leaving you
with a new perspective or a burning
desire to act? That's the power of
communication at its finest. For Dr.
Clāra Ly-Le, this ability to connect,
spark understanding, and ultimately,
make a difference, is a deep-seated
passion.
We all communicate, but how often do
we truly consider the impact of our
words? The way we craft a message,
whether written or spoken, can build
bridges or create gaps. It's this potential
to direct perceptions and drive change
that fascinates her.
Meet Dr. Clāra Ly-Le, Founder and
Managing Director of EloQ
Communications in Vietnam. From a
young age, she harbored a fervent
passion for the art of storytelling and its
transformative power. This innate
motivation drove her into the field of
public relations (PR), where she saw the
opportunity to mold stories and create
deep connections.
With a devotion to eminence and a keen
eye for strategic communication, Clāra
embarked on a journey to alter the
domain of PR in Vietnam. Drawing
upon her expertise and creative vision,
she founded EloQ Communications, a
versatile agency dedicated to helping
brands forge authentic connections with
their audiences.
She sees PR as more than just sharing
facts; it's also about telling stories that
connect with people. Her strategy is
based on the idea that good
communication can spur change while
offering brands the agility and
authenticity they need to successfully
negotiate the complex rules of the
modern marketplace.
With her ingenious approach and
diligence in delivering prodigious results,
Clāra has become an innovator in public
relations, known for her relentless
pursuit of customer satisfaction. Her
adherence to building strong
relationships and creating meaningful
impact has earned her the respect of her
colleagues and clients.
While embracing the challenges of
traditional PR, Clāra remains resolute in
its mission of advancing the industry
and supporting brands in achieving their
message through truthful storytelling.
Let us explore her journey!
Navigating Diverse Industries
Throughout her tenure at EloQ
Communications, Clāra has collaborated
with a broad spectrum of industries,
including healthcare, technology,
education, hospitality, and lifestyle
sectors. Notable clients encompass
AstraZeneca, Viber, the Hong Kong
Tourism Board, Techtronic Industries,
Intel, Ferrari, and Tag Heuer. Drawing
on profound marketing and media
relations acumen, she tailors successful
PR campaigns for clients operating in
these varied sectors.
The foundation of her strategy lies in
comprehending the unique hurdles,
target demographics, and
communication requisites of each
industry. EloQ Communications
undertakes comprehensive research to
grasp industry trends, regulations, and
consumer behaviors. By amalgamating
this knowledge with inventive solutions
and strategic foresight, they devise
bespoke PR strategies that align with
clients' objectives and effectively convey
their messages to their intended
audiences. This personalized approach
ensures that their PR endeavors yield
impactful results across diverse sectors.
A Strategic Approach to PR
Campaigns
When it comes to strategic planning and
stakeholder relations in PR campaign
development, Clāra and the team at
EloQ Communications adopt a
comprehensive approach. Their strategy
is underpinned by a blend of industry
knowledge, global networks, and a
client-centric focus. By tapping into their
partnerships with PRCA and PRN, the
agency gains access to shared insights,
support, and continuous training
opportunities that ensure they stay
informed about the latest industry
trends and best practices.
In crafting PR campaigns, EloQ
Communications places a strong
emphasis on cultivating relationships
with stakeholders. Through
comprehensive research and a deep
understanding of stakeholder
perspectives, interests, and concerns, the
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024
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22
agency tailors’ campaigns to resonate with
diverse audiences. Drawing on their experience
with clients from various backgrounds, the team
integrates global insights with local expertise to
create strategic PR plans that effectively engage
stakeholders and deliver impactful results.
Impact of Academic Research
According to her, academic research is essential
for guiding and improving real-world PR tactics.
Holding dual roles as the Managing Director of
EloQ Communications and Vice Dean of the
My passion for building relationships
and driving strategic communication
strategies has been the driving force
behind my career journey, inspiring
me to start my own company and
embark on a mission to redefine the
way brands engage with their
stakeholders.”
“
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23
Faculty of Public Relations and
Communication at Van Lang University,
Clāra has personally witnessed the
convergence of theoretical
understanding and pragmatic
implementation in the public relations
sector.
Her extensive involvement in successful
PR and integrated marketing initiatives
spanning diverse industries underscores
the value of incorporating academic
knowledge into professional endeavors.
By actively engaging with the latest
research in areas such as public relations,
crisis communication, and social media,
she gains deeper insights into consumer
behaviors, industry trends, and
communication dynamics.
She firmly advocates for the fusion of
practical experience with academic
expertise. This belief is reflected in her
proactive integration of research
findings into the strategic planning
processes at EloQ Communications. By
leveraging academic insights, she and her
team can craft more informed and
impactful PR strategies that resonate
with clients' target audiences and align
with their communication goals.
Moreover, she is dedicated to advancing
academic research within the PR
domain. Through her research pursuits,
she aims to generate comprehensive and
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24
pertinent insights that benefit both
academia and industry. "By bridging the gap
between theory and practice, I strive to elevate
the standards of PR excellence and drive
positive outcomes for our clients and the
industry as a whole," notes Clāra.
Quest for Environmental
Responsibility
Sharing her observations on the
changing domain of PR and marketing,
speaking from her own experiences and
insights. Clāra highlighted a trend close
to her heart—the growing importance
of digital and social media platforms in
communication strategies. For her, this
shift towards online channels reflects the
growing nature of our digital world,
where brands are increasingly leveraging
these platforms for promotion and
engagement.
In her journey, she also witnessed the
rise of influencer marketing as a
powerful means for brands to connect
with their audiences on a more personal
level. She emphasized the authenticity
and trust that influencers bring to brand
partnerships, allowing companies to
reach specific demographics and build
genuine connections.
Beyond marketing strategies, Clāra noted
a deeper shift towards environmental
and social responsibility within the
industry. This resonated with her deeply,
inspiring her involvement in initiatives
promoting corporate social
responsibility (CSR) and purpose-driven
marketing campaigns. One such
initiative close to her heart is her work
on communicating net-zero strategies
for businesses, reflecting her
commitment to making a positive
impact in the world.
A Personal Approach
Staying current with the latest trends in
PR and marketing isn't just about
professional obligation for Clāra—it's a
passion. She believes in a hands-on
approach, combining active engagement
and ongoing learning to stay ahead of
the curve. For her and her team at EloQ,
membership in professional associations
like PRCA and PRN isn't just a
checkbox—it's a gateway to a wealth of
resources, shared insights, and valuable
training opportunities that keep them in
sync with global industry trends.
But she doesn't stop there. She makes it
a point to devour industry publications,
soak up knowledge from thought leaders
on social media, and actively hunt down
new learning experiences. For her, it's all
about staying at the forefront of PR and
marketing innovation, both close to
home and across the globe.
Promoting Collaborative Culture
In cultivating a positive and collaborative
work culture, Clāra, as a leader,
prioritizes leading by example and
establishing an environment where team
members feel valued, supported, and
empowered. Open communication,
transparency, and mutual respect are
encouraged by her, cultivating a sense of
belonging and inclusivity among team
members.
Advice for Aspiring Professionals
For aspiring professionals venturing into
the industry, Clāra suggests embracing a
mindset of curiosity and proactive
pursuit of growth opportunities.
Building strong relationships and
networks within the industry is crucial;
these connections can provide invaluable
support and guidance.
She also highlights the importance of
remaining adaptable and open to
innovation as the industry continually
evolves. Furthermore, when facing
setbacks, maintaining a positive attitude
and resilience is key; perseverance will
ultimately lead to long-term success in
the versatile world of PR and marketing.
Balancing Personal & Professional
Work
In her journey, Clāra finds her rhythm
by prioritizing time management and
setting clear goals. She carves out
dedicated moments for both her
professional endeavors and academic
interests, ensuring she can give her all to
each pursuit.
Drawing from her experiences in the
field, she infuses her academic research
with practical insights, and reciprocally,
her scholarly pursuits inform her work.
She isn't afraid to lean on her support
system, delegating tasks and seeking
guidance from her colleagues when
needed. Through stimulating a healthy
work-life balance and staying organized,
she gracefully navigates the intersection
of her professional and academic
worlds.
Passion for Impactful
Communication
Expressing her deep-seated motivation
to make a meaningful impact and elevate
Vietnam's presence on the global PR
landscape, Clāra's fervor for crafting
impactful PR campaigns stems from a
profound belief in communication's
transformative power to instigate
positive change and generate value.
Seeing the concrete results of their
efforts and how they positively impact
clients' success fuels her fire and inspires
her to always strive for the best.
Ultimately, she dreams of raising the bar
for PR in Vietnam, showcasing the
talent and expertise of Vietnamese
professionals globally.
| April 2024 |
25
How Executives are
Steering Corporate Evolution
in the Digital Age
How Executives are
Steering Corporate Evolution
in the Digital Age
n today's fast-paced and
Iinterconnected world, the
digital age has ushered in
unprecedented changes across
industries. From artificial
intelligence and big data to
blockchain and cloud computing,
technological innovations are
reshaping the way businesses
operate, interact with customers,
and compete in the global
marketplace. Amidst this digital
revolution, executives play a
pivotal role in steering corporate
evolution, leading the charge
toward innovation, agility, and
sustainable growth.
Embracing Digital
Transformation
At the heart of corporate
evolution in the digital age lies the
concept of digital transformation.
Executives recognize that
embracing digital technologies is
no longer optional but imperative
for staying competitive and
relevant in today's marketplace.
Digital transformation involves
leveraging technology to
streamline processes, enhance
customer experiences, and unlock
new revenue streams.
Executives spearhead digital
transformation initiatives by
championing a culture of
innovation and agility within their
organizations. They invest in
digital infrastructure and
capabilities, empowering
employees to embrace new
technologies and adapt to
changing market dynamics.
Executives also foster
collaboration across departments
and functions, breaking down
silos and enabling cross-
functional teams to drive digital
initiatives forward.
Harnessing the Power of Data
and Analytics
In the digital age, data has
emerged as a strategic asset that
can drive informed decision-
making and unlock new business
opportunities. Executives
recognize the importance of
harnessing the power of data and
analytics to gain actionable
insights, optimize operations, and
personalize customer experiences.
Executives lead the charge in
establishing data-driven cultures
within their organizations, where
data is treated as a strategic asset
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26
Leading the Charge
| April 2024 |
27
and used to drive business
outcomes. They invest in data
analytics tools and platforms, hire
data scientists and analysts, and
implement data governance
frameworks to ensure data quality,
privacy, and security.
By harnessing the power of data
and analytics, executives are able
to make more informed
decisions, identify trends and
patterns, and anticipate customer
needs. This enables them to stay
ahead of the competition and
drive corporate evolution in the
digital age.
Driving Innovation and Agility
In the digital age, innovation and
agility are key drivers of
corporate evolution. Executives
recognize the importance of
fostering a culture of innovation
within their organizations, where
employees are encouraged to
experiment, take risks, and
challenge the status quo.
Executives lead by example,
demonstrating a willingness to
embrace change and take
calculated risks in pursuit of
innovation. They allocate
resources and investments
towards innovation initiatives,
whether it's developing new
products and services, exploring
new business models, or entering
new markets.
Executives also prioritize agility,
recognizing the need to adapt
quickly to changing market
conditions and customer
preferences. They streamline
decision-making processes,
empower frontline employees to
make decisions autonomously
and foster a mindset of
continuous improvement and
learning.
By driving innovation and agility,
executives are able to navigate the
complexities of the digital age
and position their organizations
for long-term success.
Navigating Disruption and
Uncertainty
In the digital age, disruption and
uncertainty are constants that
executives must navigate.
Whether it's the emergence of
new competitors, shifting
regulatory landscapes, or
unforeseen global events,
executives must be prepared to
adapt and pivot quickly in
response to changing
circumstances.
Executives lead the charge by
staying informed and vigilant,
monitoring market trends,
competitive dynamics, and
regulatory developments. They
develop contingency plans and
scenario analyses to anticipate
potential risks and mitigate their
impact on the business.
Moreover, executives foster
resilience within their
organizations, building agile
structures and processes that
enable them to withstand
disruption and bounce back
quickly from setbacks. They
invest in talent development and
employee training, ensuring that
their teams have the skills and
capabilities needed to thrive in an
ever-changing environment.
By navigating disruption and
uncertainty with foresight and
agility, executives are able to steer
corporate evolution and drive
sustainable growth in the digital
age.
Conclusion
In conclusion, executives play a
crucial role in steering corporate
evolution in the digital age. By
embracing digital transformation,
harnessing the power of data and
analytics, driving innovation and
agility, and navigating disruption
and uncertainty, executives are
able to lead the charge toward a
more agile, innovative, and
resilient future. As the pace of
technological change accelerates
and market dynamics evolve, the
role of executives in driving
corporate evolution becomes
increasingly critical in shaping the
success and sustainability of
organizations in the digital age.
www.thesiliconleaders.com | April 2024 |
28
28
It is not the strongest of the species
that survives, not the most intelligent
that survives. It is the one that is most
adaptable to change.
Emily Hartstone
From The Hart
Management, LLC
Emily leads using a
servant leadership
style, which
focuses on pu ng
the needs and
development of
her team first.
“
“
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30
Emily Hartstone
An Inspira on for Emerging Entrepreneurs Aligning Values with Work
ith over a decade of diverse
Wexperience in business
management, events, sales,
and marketing, Emily Hartstone's
journey is marked by resilience and a
relentless pursuit of excellence. From
her beginnings as a professional
equestrian to navigating a diagnosis of
leukemia, Emily's path has been shaped
by unexpected challenges and
transformative moments.
For more than ten years, Emily worked
in the big offices of American
businesses. She often felt like she
couldn't make important decisions for
the company. She wanted to do
meaningful work, but she faced
obstacles all the time. This made her feel
conflicted because she had good job
offers elsewhere.
She stayed loyal, but eventually, she
couldn't resist the urge to do work that
matched her values. So, she took a
chance and started her own company
called From The Hart Management,
LLC. Now, she can do work that
matters to her, helping clients who want
to make a positive difference.
The Journey to Meaningful Work
Emily's journey took an unexpected turn
when she was diagnosed with leukemia,
halting her career as a professional
equestrian and redirecting her focus
towards medical challenges. Amidst this
transformative period, fate intervened,
leading her to assist in planning a large
convention in Las Vegas despite having
no prior experience in event planning.
Desperate for a new path, Emily
supportive environment where everyone
feels valued and encouraged to
contribute.
Continuous learning and growth are also
emphasized by Emily. She encourages
her team to take on challenges, learn
from their experiences, and embrace
innovation. This mindset of growth
inspires creativity and improvement
within the organization.
Overall, Emily's leadership is focused on
serving others, building trust and
collaboration, and empowering
individuals to succeed. Through these
principles, she aims to create a culture
of excellence and innovation at From
The Hart Management, driving success
and making a positive impact in the
industry.
Transition to Coaching and Speaking
Engagements
After receiving her diagnosis of
Leukemia, Emily allowed herself a brief
48-hour period to feel sorry for herself.
However, soon after, she began a deep
journey of self-reflection, questioning
why she was facing these challenges.
Through this process, she came to a
profound realization: perhaps, her
experiences were meant to help her
better understand and support others.
Just as a restaurant owner might start by
washing dishes or hosting, Emily
recognized the importance of enduring
hardships to truly empathize with and
uplift those in need.
Balancing the struggles of battling
Leukemia and Graves Disease alongside
embraced the opportunity to earn
income, unaware that it would ignite her
entrepreneurial spirit. She quickly rose
through the ranks, transitioning to a
Fortune 500 fitness franchise under the
leadership of a dynamic CEO.
Inspired by his audacity and
determination, Emily committed herself
to exceeding expectations and achieving
remarkable milestones. Motivated to
make a difference, she later joined a
nonprofit management company,
eventually rising to the position of Vice
President, where she absorbed
knowledge and experience until she felt
compelled to start her own venture.
Leadership Principles for Success
and Innovation
As the CEO of From the Hart
Management LLC, Emily leads using a
servant leadership style, which focuses
on putting the needs and development
of her team first. She believes that true
leadership involves serving others,
helping them grow, and creating a
culture of teamwork and respect.
Transparency is a key principle in
Emily's leadership approach. She
believes in being open and honest with
her team and involving them in
decision-making processes. This creates
trust and accountability within the
organization, helping everyone work
together towards shared goals.
Empathy is another important principle
for Emily. She makes an effort to
understand each team member's unique
perspective and experiences, creating a
The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024
| April 2024 |
31
managing her businesses instilled in
Emily a remarkable resilience. With a
relentlessly positive mindset, she tackled
challenges head-on, refusing to be
deterred. Despite initial hesitation, she
was encouraged by many to share her
experiences through coaching and
speaking engagements.
Over time, persistent encouragement
convinced her to embrace this role.
Today, she willingly shares her story with
anyone who will listen, aiming to mentor
young and aspiring entrepreneurs who
may face setbacks on their path to
success. Her passionate desire to help
and inspire others drives her every day,
fueling her sense of purpose.
At From The Hart Management, Emily
and her team take pride in working with
companies and nonprofit organizations
Emily believes it's essential not to always
project a facade of positivity. She
acknowledges the reality of difficult
moments and emphasizes the
importance of self-care. A few years
ago, she discovered The Silva Method
while exploring self-help techniques.
Incorporating this practice into her daily
routine has been transformative,
providing her with moments of mental
respite from the burden of leukemia.
Despite the challenges Emily faces on
paper, she persists in managing her
businesses and navigating life's obstacles.
She wholeheartedly recommends The
Silva Method to anyone dealing with
health issues or mental and physical
hurdles. It's a powerful tool that has
played a significant role in her journey,
enabling her to surpass expectations and
continue thriving.
Perspective on Learning from
Setbacks
Emily advises aspiring entrepreneurs
who aim to make a positive impact in
their communities to stay focused
despite the challenges they may face. She
emphasizes the importance of tuning
out negativity and persevering through
setbacks. According to Emily, failures
are valuable lessons that guide
individuals towards eventual success. She
encourages entrepreneurs to brush
themselves off and keep moving
forward, emphasizing that it's the idea
that may falter, not the person behind it.
In today's world, Emily acknowledges
the discouragement that comes from
feeling stuck in a narrative where
progress seems out of reach. She
highlights the potential for positive
change if each person commits to a
simple act of kindness for their
community every week. Emily believes
that such small gestures could have a
transformative ripple effect on society.
that share their values and are dedicated
to making a positive impact. Knowing
that she is playing her part in making a
difference gives Emily the strength to
face each new day with determination
and continue her fight.
Finding Strength in Making a
Difference
A significant source of Emily's resilience
comes from knowing that her story
makes a difference in others' lives.
However, she also understands the
importance of being honest and
transparent in interviews, presenting a
balanced view of her experiences. Life
has its challenges, and there are
moments when Emily grapples with
physical pain, finding comfort in
solitude.
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32
Despite the obstacles, Emily maintains
faith in humanity's ability to effect
change. She believes that change is
possible with concerted effort and
determination, urging individuals to
push beyond barriers to realize their
collective potential.
Focus on Open Communication and
Collaboration
Fostering a culture of innovation and
collaboration within an organization is
crucial for staying competitive in today's
fast-paced business world. Emily
believes in prioritizing open
communication throughout all levels of
the organization. This allows team
members to freely share ideas, concerns,
and feedback without fear of judgment,
building a culture of transparency and
trust that supports collaboration.
curated by industry experts, featuring
video content and resources for ongoing
learning. A key aspect of
HartCenteredLife™ is its vibrant
community, where members can
connect with like-minded individuals,
celebrate successes, and provide mutual
support.
In addition to HartCenteredLife™,
Emily has collaborated with Dorothee
Kumpe, the founder and artist of Deep
Purpose Jewelry, to launch HART’s
Purpose™. This new line of jewelry
supports leukemia patients, with a
portion of proceeds dedicated to their
cause. Emily and Dorothee have plans
to expand this venture, including the
development of "smart" jewelry for
patients and other industries.
Emily remains dedicated to her
foundation,
EMPOWERThePATIENTS, in
collaboration with Chaunsea Keller and
her daughter Kenzie. Witnessing
Kenzie's medical challenges has inspired
Emily to create a new initiative focused
on advocating for pediatric patients and
their families facing rare and
autoimmune diseases. The foundation
aims to provide support and guidance to
families navigating the complexities of
diagnosis and treatment, with a focus on
reducing the average number of doctor
visits required for accurate diagnosis.
Through these endeavors, Emily and her
team are committed to making a
meaningful difference in the lives of
those affected by rare and autoimmune
diseases, offering hope, support, and
guidance throughout their healing
journey.
Empowerment and
autonomy are also
key principles in
Emily's approach. By
empowering
employees to take
ownership of their
work and
encouraging them to
explore innovative
solutions
independently, as
well as providing
autonomy and
trusting individuals
to make decisions,
creativity and
initiative are
nurtured.
Promoting diversity
and inclusion is
another essential
aspect of Emily's
strategy. Actively
seeking diversity in
perspectives,
backgrounds, and
experiences enriches
discussions and stimulates innovation.
Creating an inclusive environment where
all voices are valued ensures that
everyone feels motivated to contribute.
Emily believes in embracing failures as
opportunities for learning and celebrates
success, regardless of size. Recognizing
and celebrating achievements reinforces
the importance of innovation and
collaboration within the organization.
Vision for Connection and Support
Emily's latest endeavor,
HartCenteredLife™, is an online
education platform dedicated to
personal and professional
transformation. It welcomes individuals
from diverse backgrounds who are
seeking empowerment and growth. The
platform offers empowering courses
| April 2024 |
33
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the business world, the
rearview mirror is always clearer
than the windshield.
Lionel Lodge
Empowering Creatives by Bringing a Positive Change
in the Music Industry
ionel Lodge, the Founder and
LCEO of SyncLodge, is a leader
who is passionate about the
music industry and helping creatives.
With a background steeped in the world
of music, he has a unique perspective on
the challenges those in the creative fields
face.
Lionel’s journey is mesmerizing. Before
founding SyncLodge, he worked across
various aspects of the music industry,
both creatively and in management. He
even founded and managed a live music
venue in his early twenties!
Identifying a need for change in the
mid-2000s, with the decline of CD sales,
Lionel saw an opportunity in sync
licensing to support musicians. How-
ever, he was struck by how outdated the
industry's workflow tools were.
Fueled by his experience and vision for a
more efficient working method, Lionel
founded SyncLodge. SyncLodge is an
award-winning platform streamlining the
music synchronization licensing process
for creatives in the music and visual
production industries.
Lionel's leadership is driven by a desire
to empower creatives and positively
change the industry. His understanding
of the challenges and innovative
approach make him an influential figure.
In this exclusive interview, Lionel discussed his
achievements and plans to continue the
transformation in the future.
Lionel, please share your journey to
your current role. What inspired you
to take on these leadership roles?
SyncLodge was an idea that came to me
in the autumn of 2017 after I witnessed
the struggles and frictions in the music
sync licensing sector of the entertain-
ment industry. I searched for partners,
found those I thought were the best at
what they do, and registered SyncLodge
as a corporation in January 2019.
The road that brought me to the
inspiration was: In the mid-2000s, I was
living off my music, enjoying my life and
the world I lived in, but CD sales were
dying, so I needed to find a new revenue
stream to replace or at least supplement
the decline in my income—a friend of
my father’s suggested sync licensing my
music for TV shows and films. I checked
into it, attended many industry confer-
ences, networked, and started licensing
my recordings. Some independent artists
and small record labels asked if I would
represent them for sync placements. The
next thing I knew, I had a sync licensing
agency.
Through building the agency and
meeting and talking at length with many
industry professionals, I saw an obvious
need for a digital transformation. Many
were drowning in paperwork, email
ping-pongs, and phone calls and needed
"digital salvation". I could see many
points in the work processes that would
benefit from innovative technology. At
first, I looked for a system, a set of tools
that would solve the problems I saw. I
didn't find one that answered the full set
of workflow needs. So, together with my
co-founders, we set out to build it. Now
SyncLodge is empowering creatives,
winning innovation awards, and growing
into a globally recognized service for the
industry.
How do you define leadership, and
what qualities do you believe are
essential for effective leadership in
today's corporate landscape?
One of the company’s mantras is
“Pulling together so we all move
forward.” Another is “The power of
clarity.” It is said that respect is earned.
There are many levels of respect; one
great aspect of gaining respect is giving
it. It shows respect by listening and
being patient with another’s understand-
ing or lack thereof. We are a startup with
very large long-term goals. The only way
to continue advancing toward those
goals is for us all to pull together. The
best way, I find, to get the most out of
team members is first to recognize their
strengths and understand that we all
have our weaknesses. That is why we
work as a team.
We don’t shoot down ideas but want
them to withstand scrutiny. It is a matter
of acting and working with integrity for
the company's long-term health. But
that is not to say we soft-glove our team
members. At SyncLodge, it is an
energized atmosphere where personal
egos are left at the door, ideas are
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36
Lionel Lodge | Founder and CEO | SyncLodge
The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024
| April 2024 |
37
SyncLodge is focused on empowering
creatives through tech and knowledge.
“
“
www.thesiliconleaders.com
38
thrown on the table, and sometimes,
they are taken back off just as quickly.
The ones that stick are agreed on by the
team and worked on with a clear focus
as to why it is important. You can’t have
an orchestra without a violin, as a violin
is not an orchestra.
How do you balance the responsibili-
ties of your various leadership roles
while focusing on your personal and
professional growth?
I think they are the same. Working
through my leadership responsibilities
fuels my personal and professional
growth. Personal growth comes from
experience and understanding that there
is still much more to understand. I am a
very curious person and always have
been. I like to explore the unknown and
talk with people about their perspectives.
I read a lot and enjoy many long-form
podcast conversations between
intelligent people. Life is all about
growth through experience.
What challenges have you encoun-
tered in your leadership journey, and
how have you overcome them?
All challenges are significant, and none
are. It is a matter of perspective. At first,
the big challenge was to have honest
clarity about the needs of the sync
sector of the industry, not just my views
of what was needed. So, we talked to
hundreds of industry stakeholders in
many countries who gave their opinions
on what was required. Then, the
problem was that there was a large,
diverse spectrum of needs and perspec-
tives. This told us that the system
needed to be intrinsically versatile and
cover all the ways the users preferred to
work and address all their needs. It also
showed us how big the need for a digital
transformation of the industry workflow
was. We spent over three years building
the system with direct input from these
hundreds of industry professionals,
some on a weekly, some on a monthly,
and some every quarter. Building,
showing, feedback, building, showing,
feedback… That was a tough and
frustrating few years but well worth it
and certainly needed. But then I believe
if you will climb a mountain, why climb
a small one?
Another challenge was and is finding
investment partners. Finding individuals
and/or companies that want to have a
positive impact on the music and visual
production industries, who see the need
to ensure a healthy creative future, and
who understand our focused sector of
the industry.
Can you discuss the importance of
networking and collaboration in
driving corporate evolution and how
you foster connections within the
business community?
The entertainment industry is all about
building connections. But most people
are extremely busy. So, it is about
offering value. I believe in helping others
whenever I can. If I can benefit others,
then this will help the business commu-
nity. What helps the business community
helps us. I talk to many people each
week. I build friendships and see the
human being first. I have made long-
term friendships with people I have
never done business with. I go to many
conferences, round-table meetings, and
industry-based gatherings. I enjoy
meeting and talking with people. Sharing
personal experiences and industry
insights.
How do you stay informed about the
latest trends and developments in the
business world, and how do you
incorporate this knowledge into your
leadership approach?
I get invited to speak at many industry
conferences, and one thing I do when I
am at a conference is attend the other
panels. I listen to the discussions, I learn,
and I ask questions. I also read a lot of
reports and projections. If I am not sure
about something, there is usually
someone I can reach out to for clarity. I
am very fortunate that way.
What advice would you give aspiring
leaders looking to make a positive
impact in the business community?
If you want to make a positive impact,
remember there is a jing to every jang, a
down to every up. Be agile, learn and
don’t hold on to your original assump-
tions. It has to be a passion for which
you are willing to work hard. One of the
hardest things is to change the status
quo. The entrenched views are hard to
change but never impossible. There are
some great leaders in the entertainment
industry, like Sandy Climan. Sandy has
some great quotes that I think you
should keep in mind. "Leave yourself
available for the unexpected." And, “If
it does not grab you, you move on.”
And the big one, “Be of service to
others. The minute you think you are
more important than others, you have
failed as a human being.”.
What are your goals and aspirations
for the future, both personally and
professionally?
SyncLodge is focused on empowering
creatives through tech and knowledge.
We will continue to strive for this goal.
We listen to what the people and the
industry say is holding them back and
aim to fix it. We can’t do it alone, so we
keep building bridges and communities.
I want to look back over the past five
years and know that I have positively
impacted the industry and society.
| April 2024 |
39
The art of progress is to
preserve order amid change
and to preserve change
amid order.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
SL
T
The Silicon Leaders
Excellence in The Spotlight

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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf

  • 1. VOL-04 | ISSUE - 04 | 2024 The Silicon Leaders Excellence in The Spotlight Transforma ve Leadership Strategies for Guiding Corporate Evolu on The 10 Most Infuential Leaders Guiding Corporate Evolution, 2024 Dejan Štancer President Global Chamber of Business Leaders Dejan Štancer Nurturing Talent and Delivering Value in Global Business The 10 Most Infuential Leaders Guiding Corporate Evolution, 2024 Leading the Charge How Execu ves are Steering Corporate Evolu on in the Digital Age
  • 2. In times of rapid change, experience could be your worst enemy.
  • 5. n corporate evolution, Ileadership is indispensable in shaping trajectories, fostering innovation, and driving change. As we reflect on the most influential leaders guiding this evolution in 2024, a narrative emerges not solely centered on individuals but on the collective impact of visionary minds steering organizations toward resilience and growth. These leaders, operating across diverse industries, epitomize a paradigm shift in corporate ethos, prioritizing sustainability, inclusivity, and digital transformation. Through the latest edition of The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, foresight extends beyond immediate gains, embracing a holistic approach that considers long-term societal and environmental implications. At the forefront of this evolution are leaders who recognize the imperative of sustainable practices, integrating environmental stewardship into corporate strategies. By championing initiatives to reduce carbon footprints, promote renewable energy adoption, and foster circular economies, they exemplify a commitment to responsible business practices. Inclusivity emerges as a cornerstone of effective leadership, with influential figures spearheading efforts to cultivate diverse and equitable workplaces. Through initiatives promoting gender parity, minority representation, and accessibility, these leaders foster innovation and develop cultures of belonging essential for organizational success. Simultaneously, digital innovation remains a driving force, with visionary leaders harnessing technological advancements to revolutionize industries. Whether through AI-driven automation, blockchain integration, or data- driven insights, these pioneers leverage technology as a catalyst for efficiency, agility, and competitive advantage. Leaders Redefining Corporate JamieCason
  • 7. Contents Dejan Štancer Nurturing Talent and Delivering Value in Global Business Articles 14 Asokan Ashok Harnessing Technology for Humanitarian Solutions 22 30 36 Dr. Clara (Tuong-Minh) Ly-Le Making a Meaningful Impact Transforming Brands and Redefining Communication: An Inspiration for Emerging Entrepreneurs Aligning Values with Work Emily Hartstone Lionel Lodge Empowering Creatives by Bringing a Positive Change in the Music Industry 18 26 Transformative Leadership Strategies for Guiding Corporate Evolu on Leading the Charge How Execu ves are Steering Corporate Evolu on in the Digital Age
  • 8. contact@thesiliconleaders.com April, 2024 Copyright © 2024 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders. Follow us on https://www.facebook.com/TheSiliconLeaders/ We are also available on : CREDITS The Silicon LeadersExcellence in The Spotlight Merry D'Souza Editor-in-Chief James Taylor Deputy Editor Jamie Carlson Executive Editor Anish Miller Assistant Editor David King Visualizer Reva Adams Art & Design Director Dave Stonis Associate Designer James Saw Senior Sales Manager John Matthew Marketing Manager Patrick Beretta Technical Head Sandy Madison SME-SMO Executive Dave Morgan Business Development Manager David, Joe Sales Executives Steve, Simon Business Development Executives Dominique T. Digital Marketing Manager Frank Adams Research Analyst Robert Brown Circulation Manager Stella Andrew Database Management Technology Consultant David Stokes
  • 9. Asokan is CEO of UnfoldLabs, an Innovative & Strategic Product Solutions/Development Company in Mobile & Cloud Platform Technologies [AI/NLP/ML/Analytics]. UnfoldLabs Inc. www.unfoldlabs.com Atsuko is experienced in Digital Technology and Development with a demonstrated history of working in Asia and the Pacific, Africa and Middle East. ITU www.itu.int EloQ Communications www.eloqasia.com Clāra is head of EloQ Communications, and still enjoy and passionate in delivering successful public relations campaigns for clients from diversified industries. Dana is specialized in E-Learning, Risk Mitigation, Team Building, LMS Marketing & Advertising, and Social Media Reputation. RangeWater Real Estate www.liverangewater.com Ibrahim is the COO of Almentor with diversified experience in Sales & Marketing, Operation and Customer Service. Almentor www.Almentor.net Dejan is the President of GCBL, a global coalition of CEOs, entrepreneurs, investors, and business leaders at all levels who share a common vision: the sustainable well-being of business leaders, their businesses and the growth of the global economy. Global Chamber of Business Leaders www.gc-bl.org Emily Hartstone, MBA, CDE, CNE, CNC, PCA, has been helping businesses and individuals shape up and live up to their potential goals of financial success. From The Hart Management, LLC www.fromthehartllc.com At MSDUK, Jean's focus is squarely on fostering meaningful connections between minority-owned businesses and corporate opportunities, a mission where her competencies in marketing communications and strategy are fully leveraged. MSDUK www.msduk.com With over 40 years in the entertainment industry, Lionel has been involved with a diverse spectrum of the industry. The key, in his view, is enthusiasm paired with detailed focus. SyncLodge www.synclodge.com Asokan Ashok CEO Atsuko Okuda Director Dana Hill Senior Director of Engagement Dejan Štancer President Jean Chawapiwa Head of Member Services Emily Hartstone Founder and CEO Ibrahim Kamel Chief Operating Officer Lionel Lodge Founder and CEO Melissa Drew Associate Partner Melissa cultivates transformative partnerships with executive leaders, driving data-driven decisions, digital optimization, and scalable organizational frameworks. IBM www.ibm.com Clāra Ly-Le Managing Director Brief Featured Person Company Name
  • 11. he global business arena thrives Ton strong leadership. Visionary figures spark innovation, fostering a culture of collaboration that unlocks potential. They navigate challenges with strategic foresight, ensuring the organization remains agile and competitive in the marketplace. Dejan Štancer is one such individual who adeptly manages multiple roles, each contributing to the advancement of the industry. As the President of the Global Chamber of Business Leaders (GCBL), Dejan spearheads initiatives aimed at connecting top companies and entrepreneurs worldwide, fostering a culture of collaboration and growth. He further amplifies his impact within the business community. With a global perspective, Dejan also holds the esteemed title of Global Ambassador of ABWCI, leveraging his influence to advocate for meaningful change on an international scale. Dejan Štancer Nurturing Talent and Delivering Value in Global Business Never underestimate the power of collaboration and persistence in creating a positive impact in the business community.” “ COVER STORY
  • 12. The 10 Most Influential Leaders Guiding Corporate Evolution, 2024
  • 13. Furthermore, Dejan’s role as a Registered Lobbyist at European institutions underscores his commitment to upholding integrity and combating corruption within the industry. His adherence to the Law of Integrity and the Prevention of Corruption in RS reflects a steadfast dedication to ethical business practices. In a landscape where effective leadership is principal, Dejan stands out as a driving force behind positive transformation within the sector. His multifaceted roles and dedication exemplify the qualities necessary to navigate the complexities of global business successfully. The Power of Integrity Dejan reflects on his journey with a sense of fulfillment and purpose. “My journey to my current role has been marked by passion, persistence and a commitment to continuous growth,” he shares. From his early years, Dejan was drawn to leadership, seeing it as a means to enact positive change. “Leadership roles have always inspired me, offering the chance to make a real difference,” he adds. Today, at the helm of GCBL, Dejan leads one of the world’s fastest-growing organizations. He describes GCBL as a robust network, bringing together top companies and businessmen worldwide for global cooperation and networking. “We’re a tangible business network, focused on creating added value through connections,” he emphasizes. Dejan highlights the organization’s success in developing effective models for connecting members and facilitating the exchange of goods and services. “Our concrete strategies have fueled the organization’s remarkable growth,” he notes. At GCBL, Dejan emphasizes the importance of including individuals known for their influence and integrity. “We prioritize trustworthy members with a proven track record,” he affirms. Culture of Excellence As President, Dejan’s main responsibilities center on setting strategic direction, fostering a culture of excellence and ensuring overall success. “My goals are focused on continuous growth, nurturing talent and delivering added value,” he emphasizes. Leading by example, Dejan remains accessible to his colleagues fostering a collaborative environment for success. Leadership Lessons “In my leadership approach,” Dejan shares, “I prioritize transparency, integrity, empathy, and collaboration.” He believes in empowering team members and fostering open communication. Creating a culture of diversity and continuous learning inspires others to reach their full potential. Dejan emphasizes the importance of listening to feedback, stating, “Criticism often offers solutions to unnoticed problems.” At the Global Chamber of Business Leaders, communication is paramount, driving continual growth and development. The Art of Multitasking Balancing multiple leadership roles requires effective time management, delegation and prioritization. He shares, “I try to stay focused on the main task of leadership, which is chairing the GCBL and all the other leadership roles that I have somehow ‘attached’ to that role.” He also adds, “Although it is very difficult, I make a conscious effort to allocate time for my professional commitments and personal growth efforts such as continuing education, mentoring and self-care.” By maintaining a healthy work-life balance and investing in his own development, Dejan is better prepared to lead effectively and achieve sustainable success. Mentorship and Resilience “Throughout my leadership journey,” Dejan reflects, “I have faced various challenges, from navigating organizational changes to managing complex projects and teams.” He has learned to embrace challenges as opportunities for growth with resilience, adaptability and a solution-oriented mindset to overcome obstacles. He has encountered numerous challenges. However, seeking the guidance of mentors, individuals he highly esteems and drawing strength from his support network has been instrumental in his ability to effectively navigate these obstacles. Additionally, he emphasizes the importance of continuously honing his skills to successfully manage challenges. Despite this, Dejan acknowledges that challenges are an inevitable aspect of leadership, something that one can never entirely escape or master. Global Networking Strategies Networking and collaboration are essential elements of the Global Chamber of Business Leaders. Dejan emphasizes. “They are key to promoting business development, enabling organizations to access new opportunities, share knowledge, and stay ahead of industry trends.” He notes the significance of these factors particularly amidst protectionist policies, stating, “Companies’ desire for global networking and cooperation is present more than ever before.” At the Global Chamber of Business Leaders, Dejan and his team prioritize networking through active participation in industry events, professional associations and community initiatives. COVER STORY
  • 15. “By fostering authentic connections, sharing ideas and collaborating with different stakeholders,” he asserts, “we can and must together drive innovation and progress.” From Information to Action “I stay informed about the latest trends and developments,” Dejan shares, “by constantly learning, following the news and engaging with our media - Global Times Magazine.” Additionally, he attends conferences and maintains dialogue with colleagues, political and business leaders along with thought leaders worldwide. Dejan integrates this knowledge into his management approach at the Global Chamber of Business Leaders. “Remaining flexible, agile and forward- thinking,” he explains, “allows me to proactively identify opportunities and challenges.” By directing strategic decision-making, Dejan aims to promote sustainable growth, competitive advantage and continuous creation of new added value. The Vision “Looking ahead, my goals and aspirations revolve around driving sustainable growth, fostering innovation and creating meaningful change around the world,” Dejan shares. He emphasizes the importance of strengthening cooperation and trust amidst challenging times. “The world needs us to balance it through even closer cooperation,” he asserts, highlighting the necessity for collaboration for a brighter future. On a personal level, Dejan prioritizes maintaining a healthy work-life balance and prioritizing well-being. He remains committed to seeking opportunities for learning and personal growth. Professionally, Dejan strives to lead with purpose and integrity, aiming to inspire others and contribute to positive change in the business community and beyond. Creating Positive Impact Dejan imparts wisdom to aspiring leaders who are looking to impact the business community, “My advice to aspiring leaders is to cultivate a growth mindset and embrace challenges as opportunities to learn and grow.” He emphasizes the importance of leading with authenticity, empathy and integrity while cautioning against greed. He says, “Constantly invest in personal as well as professional growth and seek mentors to guide you along the way.” Dejan highlights the significance of building a strong support network, including involvement in organizations like the Global Chamber of Business Leaders. He adds “Never underestimate the power of collaboration and persistence in creating a positive impact in the business community.” He stresses the importance of listening to colleagues and following intuition. “Above all, remember to be human first,” Dejan concludes. COVER STORY
  • 16. Asokan Ashok Harnessing Technology for Humanitarian Solutions echnology. It's revolutionized Tevery aspect of our lives, from communication to healthcare. But with great power comes great responsibility, and the direction of this power often lies in the hands of leaders. Whether you're a CEO, a team leader, or a project manager, your leadership role holds the key to ensuring technology becomes a force for good. But how can technology be wielded as a force for good? In a world where innovation shapes our future, this question has never been more relevant. Asokan Ashok, a vigorous figure in the technology industry, has dedicated his career to finding the answer. With 35 years of experience under his belt, his story is one of passion, leadership, and the tenacious pursuit of innovation. His path in the tech industry has been marked by an adherence to employing the raw power of technology and channeling it toward solutions that uplift humanity. From his early days tinkering with code to his current role as a leader in the field, he has consistently pushed the boundaries of what's possible. "Leading teams isn't about titles; it's about igniting a collective fire in the face of global challenges," Asokan remarks. His philosophy of leadership centers around empowerment and collaboration, recognizing the importance of cultivating a versatile environment where brilliant minds can thrive. For him, every leadership role is an opportunity to amplify the impact of technological creations and ensure that they serve a greater purpose beyond mere novelty. Asokan's enthusiasm for promoting significant change through technology is palpable. He sees himself as an enabler, organizing the abilities of various people into a cohesive piece of progress. Throughout his career, he has directed projects that have made a tangible difference in people's lives. From pioneering solutions in healthcare to revolutionizing the way we interact with technology, his work has left an indelible mark on the industry. His vision goes beyond profit margins; it includes an obligation to use technology for the benefit of society as a whole. Below are the interview highlights: How do you define leadership, and what qualities do you believe are essential for effective leadership in today's corporate landscape? Effective leadership is the art of guiding and inspiring others toward a shared vision. It is not about barking orders but about building trust, fostering collaboration, and empowering individuals. The qualities mentioned here, combined with a clear vision, strong communication, and a commitment to growth, are the recipe for effective leadership in today's dynamic corporate environment. Ÿ Empathetic Leadership: Understanding the needs of your team and their motivations is key. By fostering a sense of psychological safety, you create an environment where employees feel comfortable sharing ideas and taking risks. Ÿ Quick Decision-Making: The business landscape is fast-paced. Leaders who can analyze situations, weigh options, and make well- informed decisions swiftly will navigate challenges and seize opportunities more effectively. Ÿ Active Listening: Truly hearing your team members, not just waiting for your turn to speak, is vital. This builds trust, fosters open communication, and allows you to make decisions that consider diverse perspectives. How do you balance the responsibilities of your various leadership roles while maintaining a focus on your personal and professional growth? As a leader juggling multiple roles, achieving balance requires a focus on both business success and personal development. By strategically setting priorities, dedicating focused time slots, and embracing flexibility, I balance the demands of leadership with the pursuit of continuous learning and personal development. This holistic approach fuels both my effectiveness as a leader and my sense of fulfillment. Here's how I navigate this: Ÿ Prioritization is Paramount: I begin by clearly defining my business- focused priorities. This might involve setting deadlines for key projects or establishing performance metrics/KPIs for my teams. Once these are established, I can then factor in personal and professional growth activities. The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024 www.thesiliconleaders.com 14
  • 17. Asokan Ashok | April 2024 | 15
  • 18. Ÿ Time for Business: Mornings are often prime real estate for tackling business priorities. I dedicate this time to strategic planning, crucial meetings, or addressing pressing issues. This ensures progress on mission-critical tasks. Ÿ Learning Never Stops: To nurture personal and professional growth, I carve out dedicated time for reading and writing. This could be early mornings before work or designating specific evenings for self- improvement activities. Reading industry publications keeps me current, while writing allows me to reflect and refine my leadership style. Ÿ Flexibility is Key: The unexpected is inevitable, and the key is to be adaptable. If a business crisis arises, I adjust my schedule to address it. However, I also ensure that personal growth activities are rescheduled, not abandoned. What challenges have you encountered in your leadership journey, and how have you overcome them? Leadership is a rewarding experience, but it also comes with its own set of challenges. Two areas that can be particularly demanding are understanding the financial impacts of decisions and building a team with a shared vision. Financial literacy is crucial for effective leadership. Early on in my development as a leader, I grappled with fully comprehending the financial implications of my choices. This involved learning financial statements, budgeting, and cost-benefit analysis. To bridge this gap, I enrolled in financial management courses and sought mentorship from experienced leaders. Building a team with a common vision is another significant hurdle. It requires effective communication, delegation, and fostering a sense of ownership among team members. Initially, I encountered resistance from team members who had different priorities. To overcome this, I implemented open communication channels, encouraged participation in goal-setting, and celebrated team achievements. Through continuous learning and adaptation, you grow as a leader. The journey has been enriching, and I am confident in tackling future challenges. Can you discuss the importance of networking and collaboration in driving corporate evolution, and how you foster connections within the business community? In today's dynamic business landscape, companies that foster a culture of networking and collaboration are the www.thesiliconleaders.com 16
  • 19. ones poised for success. By being open to listening and learning from diverse perspectives, people and teams can break down silos and generate innovative solutions. This collaborative spirit extends beyond the company's walls. Building strong connections through giving—sharing expertise, offering mentorship, or simply connecting people—creates a vibrant business community. This network becomes a valuable resource for knowledge exchange, potential partnerships, and staying ahead of the curve. By actively fostering both internal and external connections, companies position themselves for continuous evolution and adaptation. How do you stay informed about the latest trends and developments in the business world, and how do you incorporate this knowledge into your leadership approach? Staying sharp in the ever-evolving tech landscape requires me to be an information sponge. One key strategy is to cultivate a diverse information diet. This means subscribing to tech publications and newsletters, but also following thought leaders and industry influencers across social media platforms. By exposing myself to various perspectives, I gain a well-rounded understanding of trends and potential impacts. This knowledge fuels my leadership approach and can identify opportunities to leverage new technologies, anticipate disruptions, and make informed decisions about resource allocation and team development. By fostering a culture of continuous learning within the team, I translate this awareness into collective innovation and strategic advantage. What advice would you give to aspiring leaders who are looking to make a positive impact in the business community? For aspiring leaders aiming to leave a positive mark, prioritize fostering a culture of open exchange. Actively listen to your team's experiences and learnings. This two-way street builds trust and allows you to tap into a wellspring of knowledge. By incorporating diverse perspectives, you will be able to make more informed decisions and inspire creative solutions. Remember, leadership isn't about having all the answers; it's about empowering your team to excel. This open-door policy fosters a collaborative environment where everyone feels valued and contributes to the greater good, making your positive impact even more significant. Looking ahead, what are your goals and aspirations for the future, both personally and professionally? As a leader in the technology industry, my vision is two-fold: professionally, I am driven to create a pipeline of groundbreaking products and solutions. I want to push boundaries and develop solutions that truly redefine what's possible. Imagine AI that anticipates needs or interfaces so intuitively that they disappear. However, innovation thrives on a strong team. My aspiration, then, is to foster a culture of zero attrition. I want to build a work environment that's stimulating, supportive, and recognizes individual growth. By fostering a culture of continuous learning and open communication, I hope to “build a team as enthusiastic about pushing boundaries to change the world.” Building a team with a common vision is another significant hurdle. It requires effective communication, delegation, and fostering a sense of ownership among team members. “ “ | April 2024 | 17
  • 20. Strategies for Guiding Corporate Evolution n an era marked by rapid Itechnological advancements, shifting consumer demands, and global economic uncertainties, the ability of corporations to adapt and evolve has become more critical than ever. In this landscape of constant change, transformative leadership emerges as a cornerstone for guiding corporate evolution. Through visionary thinking, strategic planning, and effective execution, transformative leaders drive organizational change, fostering innovation, agility, and sustainable growth. Understanding Transformative Leadership At its core, transformative leadership embodies a proactive approach to change management. It goes beyond mere adaptation to actively shape the future direction of the organization. Transformative leaders inspire a shared vision, challenge the status quo, and empower employees to embrace change as an opportunity for growth. They cultivate a culture of innovation and continuous learning, driving organizational agility and resilience. Visionary Thinking and Strategic Planning Central to transformative leadership is the ability to envision the future and chart a course toward that vision. Transformative leaders possess a clear understanding of market trends, technological disruptions, and emerging opportunities. They leverage this insight to develop strategic plans that position the organization for long-term success. Visionary thinking involves anticipating industry shifts and identifying untapped markets or niches. Transformative leaders encourage a culture of experimentation and risk-taking, fostering an environment where new ideas are valued and explored. They recognize that innovation often arises from unexpected sources and encourage cross-functional collaboration to drive creativity and problem-solving. www.thesiliconleaders.com 18
  • 22. Strategic planning is the roadmap that transforms vision into action. Transformative leaders set ambitious yet achievable goals, aligning resources and capabilities to execute strategic initiatives effectively. They prioritize investments in areas such as research and development, talent acquisition, and infrastructure to fuel innovation and drive sustainable growth. Empowering Organizational Agility In today's dynamic business landscape, agility is a prerequisite for survival. Transformative leaders recognize the importance of flexibility and adaptability in responding to market changes and customer needs. They foster a culture of agility by streamlining decision-making processes, empowering frontline employees, and promoting decentralized decision-making. Empowering organizational agility requires a mindset shift from top-down control to distributed leadership. Transformative leaders delegate authority and accountability, empowering employees at all levels to take ownership of their work and contribute to the organization's success. They foster a culture of continuous improvement, where feedback is valued, and lessons learned from failures are embraced as opportunities for growth. Cultivating Innovation and Creativity Innovation lies at the heart of corporate evolution. Transformative leaders foster a culture of innovation by encouraging experimentation, embracing the diversity of thought, and promoting a growth mindset. They create environments where employees feel empowered to challenge conventional wisdom and explore new ways of doing things. Cultivating innovation requires more than just lip service; it demands tangible support and resources. Transformative leaders allocate dedicated time and resources for innovation projects, providing teams with the tools and autonomy they need to pursue bold ideas. They foster a culture of collaboration, where cross-functional teams work together to solve complex problems and drive breakthrough innovation. Leading Through Change Navigating corporate evolution often entails significant change and disruption. Transformative leaders understand that change can be unsettling and disruptive, but they also recognize it as an opportunity for growth and transformation. They communicate openly and transparently with stakeholders, providing clarity of purpose and direction amid uncertainty. Leading through change requires empathy and resilience. Transformative leaders understand the impact of change on employees and stakeholders and take proactive steps to mitigate resistance and build buy- in. They lead by example, demonstrating courage and conviction in the face of adversity and inspiring others to embrace change as a catalyst for innovation and growth. Conclusion In an increasingly complex and dynamic business environment, transformative leadership is essential for guiding corporate evolution. By embracing visionary thinking, strategic planning, and empowering organizational agility, transformative leaders drive innovation, foster resilience, and position their organizations for long-term success. As the pace of change accelerates, the role of transformative leadership becomes ever more critical in shaping the future of business and driving sustainable growth. www.thesiliconleaders.com | April 2024 | 20 20
  • 24. Transforming Brands and Redefining Communication: Dr. Clāra (Tuong-Minh) Ly-Le Making a Meaningful Impact ver been swept away by a Estory? One that lingers long after the final line, leaving you with a new perspective or a burning desire to act? That's the power of communication at its finest. For Dr. Clāra Ly-Le, this ability to connect, spark understanding, and ultimately, make a difference, is a deep-seated passion. We all communicate, but how often do we truly consider the impact of our words? The way we craft a message, whether written or spoken, can build bridges or create gaps. It's this potential to direct perceptions and drive change that fascinates her. Meet Dr. Clāra Ly-Le, Founder and Managing Director of EloQ Communications in Vietnam. From a young age, she harbored a fervent passion for the art of storytelling and its transformative power. This innate motivation drove her into the field of public relations (PR), where she saw the opportunity to mold stories and create deep connections. With a devotion to eminence and a keen eye for strategic communication, Clāra embarked on a journey to alter the domain of PR in Vietnam. Drawing upon her expertise and creative vision, she founded EloQ Communications, a versatile agency dedicated to helping brands forge authentic connections with their audiences. She sees PR as more than just sharing facts; it's also about telling stories that connect with people. Her strategy is based on the idea that good communication can spur change while offering brands the agility and authenticity they need to successfully negotiate the complex rules of the modern marketplace. With her ingenious approach and diligence in delivering prodigious results, Clāra has become an innovator in public relations, known for her relentless pursuit of customer satisfaction. Her adherence to building strong relationships and creating meaningful impact has earned her the respect of her colleagues and clients. While embracing the challenges of traditional PR, Clāra remains resolute in its mission of advancing the industry and supporting brands in achieving their message through truthful storytelling. Let us explore her journey! Navigating Diverse Industries Throughout her tenure at EloQ Communications, Clāra has collaborated with a broad spectrum of industries, including healthcare, technology, education, hospitality, and lifestyle sectors. Notable clients encompass AstraZeneca, Viber, the Hong Kong Tourism Board, Techtronic Industries, Intel, Ferrari, and Tag Heuer. Drawing on profound marketing and media relations acumen, she tailors successful PR campaigns for clients operating in these varied sectors. The foundation of her strategy lies in comprehending the unique hurdles, target demographics, and communication requisites of each industry. EloQ Communications undertakes comprehensive research to grasp industry trends, regulations, and consumer behaviors. By amalgamating this knowledge with inventive solutions and strategic foresight, they devise bespoke PR strategies that align with clients' objectives and effectively convey their messages to their intended audiences. This personalized approach ensures that their PR endeavors yield impactful results across diverse sectors. A Strategic Approach to PR Campaigns When it comes to strategic planning and stakeholder relations in PR campaign development, Clāra and the team at EloQ Communications adopt a comprehensive approach. Their strategy is underpinned by a blend of industry knowledge, global networks, and a client-centric focus. By tapping into their partnerships with PRCA and PRN, the agency gains access to shared insights, support, and continuous training opportunities that ensure they stay informed about the latest industry trends and best practices. In crafting PR campaigns, EloQ Communications places a strong emphasis on cultivating relationships with stakeholders. Through comprehensive research and a deep understanding of stakeholder perspectives, interests, and concerns, the The 10 Most Influential Leaders Guiding Corporate Evolution, 2024 www.thesiliconleaders.com 22
  • 25. agency tailors’ campaigns to resonate with diverse audiences. Drawing on their experience with clients from various backgrounds, the team integrates global insights with local expertise to create strategic PR plans that effectively engage stakeholders and deliver impactful results. Impact of Academic Research According to her, academic research is essential for guiding and improving real-world PR tactics. Holding dual roles as the Managing Director of EloQ Communications and Vice Dean of the My passion for building relationships and driving strategic communication strategies has been the driving force behind my career journey, inspiring me to start my own company and embark on a mission to redefine the way brands engage with their stakeholders.” “ | April 2024 | 23
  • 26. Faculty of Public Relations and Communication at Van Lang University, Clāra has personally witnessed the convergence of theoretical understanding and pragmatic implementation in the public relations sector. Her extensive involvement in successful PR and integrated marketing initiatives spanning diverse industries underscores the value of incorporating academic knowledge into professional endeavors. By actively engaging with the latest research in areas such as public relations, crisis communication, and social media, she gains deeper insights into consumer behaviors, industry trends, and communication dynamics. She firmly advocates for the fusion of practical experience with academic expertise. This belief is reflected in her proactive integration of research findings into the strategic planning processes at EloQ Communications. By leveraging academic insights, she and her team can craft more informed and impactful PR strategies that resonate with clients' target audiences and align with their communication goals. Moreover, she is dedicated to advancing academic research within the PR domain. Through her research pursuits, she aims to generate comprehensive and www.thesiliconleaders.com 24
  • 27. pertinent insights that benefit both academia and industry. "By bridging the gap between theory and practice, I strive to elevate the standards of PR excellence and drive positive outcomes for our clients and the industry as a whole," notes Clāra. Quest for Environmental Responsibility Sharing her observations on the changing domain of PR and marketing, speaking from her own experiences and insights. Clāra highlighted a trend close to her heart—the growing importance of digital and social media platforms in communication strategies. For her, this shift towards online channels reflects the growing nature of our digital world, where brands are increasingly leveraging these platforms for promotion and engagement. In her journey, she also witnessed the rise of influencer marketing as a powerful means for brands to connect with their audiences on a more personal level. She emphasized the authenticity and trust that influencers bring to brand partnerships, allowing companies to reach specific demographics and build genuine connections. Beyond marketing strategies, Clāra noted a deeper shift towards environmental and social responsibility within the industry. This resonated with her deeply, inspiring her involvement in initiatives promoting corporate social responsibility (CSR) and purpose-driven marketing campaigns. One such initiative close to her heart is her work on communicating net-zero strategies for businesses, reflecting her commitment to making a positive impact in the world. A Personal Approach Staying current with the latest trends in PR and marketing isn't just about professional obligation for Clāra—it's a passion. She believes in a hands-on approach, combining active engagement and ongoing learning to stay ahead of the curve. For her and her team at EloQ, membership in professional associations like PRCA and PRN isn't just a checkbox—it's a gateway to a wealth of resources, shared insights, and valuable training opportunities that keep them in sync with global industry trends. But she doesn't stop there. She makes it a point to devour industry publications, soak up knowledge from thought leaders on social media, and actively hunt down new learning experiences. For her, it's all about staying at the forefront of PR and marketing innovation, both close to home and across the globe. Promoting Collaborative Culture In cultivating a positive and collaborative work culture, Clāra, as a leader, prioritizes leading by example and establishing an environment where team members feel valued, supported, and empowered. Open communication, transparency, and mutual respect are encouraged by her, cultivating a sense of belonging and inclusivity among team members. Advice for Aspiring Professionals For aspiring professionals venturing into the industry, Clāra suggests embracing a mindset of curiosity and proactive pursuit of growth opportunities. Building strong relationships and networks within the industry is crucial; these connections can provide invaluable support and guidance. She also highlights the importance of remaining adaptable and open to innovation as the industry continually evolves. Furthermore, when facing setbacks, maintaining a positive attitude and resilience is key; perseverance will ultimately lead to long-term success in the versatile world of PR and marketing. Balancing Personal & Professional Work In her journey, Clāra finds her rhythm by prioritizing time management and setting clear goals. She carves out dedicated moments for both her professional endeavors and academic interests, ensuring she can give her all to each pursuit. Drawing from her experiences in the field, she infuses her academic research with practical insights, and reciprocally, her scholarly pursuits inform her work. She isn't afraid to lean on her support system, delegating tasks and seeking guidance from her colleagues when needed. Through stimulating a healthy work-life balance and staying organized, she gracefully navigates the intersection of her professional and academic worlds. Passion for Impactful Communication Expressing her deep-seated motivation to make a meaningful impact and elevate Vietnam's presence on the global PR landscape, Clāra's fervor for crafting impactful PR campaigns stems from a profound belief in communication's transformative power to instigate positive change and generate value. Seeing the concrete results of their efforts and how they positively impact clients' success fuels her fire and inspires her to always strive for the best. Ultimately, she dreams of raising the bar for PR in Vietnam, showcasing the talent and expertise of Vietnamese professionals globally. | April 2024 | 25
  • 28. How Executives are Steering Corporate Evolution in the Digital Age How Executives are Steering Corporate Evolution in the Digital Age n today's fast-paced and Iinterconnected world, the digital age has ushered in unprecedented changes across industries. From artificial intelligence and big data to blockchain and cloud computing, technological innovations are reshaping the way businesses operate, interact with customers, and compete in the global marketplace. Amidst this digital revolution, executives play a pivotal role in steering corporate evolution, leading the charge toward innovation, agility, and sustainable growth. Embracing Digital Transformation At the heart of corporate evolution in the digital age lies the concept of digital transformation. Executives recognize that embracing digital technologies is no longer optional but imperative for staying competitive and relevant in today's marketplace. Digital transformation involves leveraging technology to streamline processes, enhance customer experiences, and unlock new revenue streams. Executives spearhead digital transformation initiatives by championing a culture of innovation and agility within their organizations. They invest in digital infrastructure and capabilities, empowering employees to embrace new technologies and adapt to changing market dynamics. Executives also foster collaboration across departments and functions, breaking down silos and enabling cross- functional teams to drive digital initiatives forward. Harnessing the Power of Data and Analytics In the digital age, data has emerged as a strategic asset that can drive informed decision- making and unlock new business opportunities. Executives recognize the importance of harnessing the power of data and analytics to gain actionable insights, optimize operations, and personalize customer experiences. Executives lead the charge in establishing data-driven cultures within their organizations, where data is treated as a strategic asset www.thesiliconleaders.com 26
  • 29. Leading the Charge | April 2024 | 27
  • 30. and used to drive business outcomes. They invest in data analytics tools and platforms, hire data scientists and analysts, and implement data governance frameworks to ensure data quality, privacy, and security. By harnessing the power of data and analytics, executives are able to make more informed decisions, identify trends and patterns, and anticipate customer needs. This enables them to stay ahead of the competition and drive corporate evolution in the digital age. Driving Innovation and Agility In the digital age, innovation and agility are key drivers of corporate evolution. Executives recognize the importance of fostering a culture of innovation within their organizations, where employees are encouraged to experiment, take risks, and challenge the status quo. Executives lead by example, demonstrating a willingness to embrace change and take calculated risks in pursuit of innovation. They allocate resources and investments towards innovation initiatives, whether it's developing new products and services, exploring new business models, or entering new markets. Executives also prioritize agility, recognizing the need to adapt quickly to changing market conditions and customer preferences. They streamline decision-making processes, empower frontline employees to make decisions autonomously and foster a mindset of continuous improvement and learning. By driving innovation and agility, executives are able to navigate the complexities of the digital age and position their organizations for long-term success. Navigating Disruption and Uncertainty In the digital age, disruption and uncertainty are constants that executives must navigate. Whether it's the emergence of new competitors, shifting regulatory landscapes, or unforeseen global events, executives must be prepared to adapt and pivot quickly in response to changing circumstances. Executives lead the charge by staying informed and vigilant, monitoring market trends, competitive dynamics, and regulatory developments. They develop contingency plans and scenario analyses to anticipate potential risks and mitigate their impact on the business. Moreover, executives foster resilience within their organizations, building agile structures and processes that enable them to withstand disruption and bounce back quickly from setbacks. They invest in talent development and employee training, ensuring that their teams have the skills and capabilities needed to thrive in an ever-changing environment. By navigating disruption and uncertainty with foresight and agility, executives are able to steer corporate evolution and drive sustainable growth in the digital age. Conclusion In conclusion, executives play a crucial role in steering corporate evolution in the digital age. By embracing digital transformation, harnessing the power of data and analytics, driving innovation and agility, and navigating disruption and uncertainty, executives are able to lead the charge toward a more agile, innovative, and resilient future. As the pace of technological change accelerates and market dynamics evolve, the role of executives in driving corporate evolution becomes increasingly critical in shaping the success and sustainability of organizations in the digital age. www.thesiliconleaders.com | April 2024 | 28 28
  • 31. It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change.
  • 32. Emily Hartstone From The Hart Management, LLC Emily leads using a servant leadership style, which focuses on pu ng the needs and development of her team first. “ “ www.thesiliconleaders.com 30
  • 33. Emily Hartstone An Inspira on for Emerging Entrepreneurs Aligning Values with Work ith over a decade of diverse Wexperience in business management, events, sales, and marketing, Emily Hartstone's journey is marked by resilience and a relentless pursuit of excellence. From her beginnings as a professional equestrian to navigating a diagnosis of leukemia, Emily's path has been shaped by unexpected challenges and transformative moments. For more than ten years, Emily worked in the big offices of American businesses. She often felt like she couldn't make important decisions for the company. She wanted to do meaningful work, but she faced obstacles all the time. This made her feel conflicted because she had good job offers elsewhere. She stayed loyal, but eventually, she couldn't resist the urge to do work that matched her values. So, she took a chance and started her own company called From The Hart Management, LLC. Now, she can do work that matters to her, helping clients who want to make a positive difference. The Journey to Meaningful Work Emily's journey took an unexpected turn when she was diagnosed with leukemia, halting her career as a professional equestrian and redirecting her focus towards medical challenges. Amidst this transformative period, fate intervened, leading her to assist in planning a large convention in Las Vegas despite having no prior experience in event planning. Desperate for a new path, Emily supportive environment where everyone feels valued and encouraged to contribute. Continuous learning and growth are also emphasized by Emily. She encourages her team to take on challenges, learn from their experiences, and embrace innovation. This mindset of growth inspires creativity and improvement within the organization. Overall, Emily's leadership is focused on serving others, building trust and collaboration, and empowering individuals to succeed. Through these principles, she aims to create a culture of excellence and innovation at From The Hart Management, driving success and making a positive impact in the industry. Transition to Coaching and Speaking Engagements After receiving her diagnosis of Leukemia, Emily allowed herself a brief 48-hour period to feel sorry for herself. However, soon after, she began a deep journey of self-reflection, questioning why she was facing these challenges. Through this process, she came to a profound realization: perhaps, her experiences were meant to help her better understand and support others. Just as a restaurant owner might start by washing dishes or hosting, Emily recognized the importance of enduring hardships to truly empathize with and uplift those in need. Balancing the struggles of battling Leukemia and Graves Disease alongside embraced the opportunity to earn income, unaware that it would ignite her entrepreneurial spirit. She quickly rose through the ranks, transitioning to a Fortune 500 fitness franchise under the leadership of a dynamic CEO. Inspired by his audacity and determination, Emily committed herself to exceeding expectations and achieving remarkable milestones. Motivated to make a difference, she later joined a nonprofit management company, eventually rising to the position of Vice President, where she absorbed knowledge and experience until she felt compelled to start her own venture. Leadership Principles for Success and Innovation As the CEO of From the Hart Management LLC, Emily leads using a servant leadership style, which focuses on putting the needs and development of her team first. She believes that true leadership involves serving others, helping them grow, and creating a culture of teamwork and respect. Transparency is a key principle in Emily's leadership approach. She believes in being open and honest with her team and involving them in decision-making processes. This creates trust and accountability within the organization, helping everyone work together towards shared goals. Empathy is another important principle for Emily. She makes an effort to understand each team member's unique perspective and experiences, creating a The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024 | April 2024 | 31
  • 34. managing her businesses instilled in Emily a remarkable resilience. With a relentlessly positive mindset, she tackled challenges head-on, refusing to be deterred. Despite initial hesitation, she was encouraged by many to share her experiences through coaching and speaking engagements. Over time, persistent encouragement convinced her to embrace this role. Today, she willingly shares her story with anyone who will listen, aiming to mentor young and aspiring entrepreneurs who may face setbacks on their path to success. Her passionate desire to help and inspire others drives her every day, fueling her sense of purpose. At From The Hart Management, Emily and her team take pride in working with companies and nonprofit organizations Emily believes it's essential not to always project a facade of positivity. She acknowledges the reality of difficult moments and emphasizes the importance of self-care. A few years ago, she discovered The Silva Method while exploring self-help techniques. Incorporating this practice into her daily routine has been transformative, providing her with moments of mental respite from the burden of leukemia. Despite the challenges Emily faces on paper, she persists in managing her businesses and navigating life's obstacles. She wholeheartedly recommends The Silva Method to anyone dealing with health issues or mental and physical hurdles. It's a powerful tool that has played a significant role in her journey, enabling her to surpass expectations and continue thriving. Perspective on Learning from Setbacks Emily advises aspiring entrepreneurs who aim to make a positive impact in their communities to stay focused despite the challenges they may face. She emphasizes the importance of tuning out negativity and persevering through setbacks. According to Emily, failures are valuable lessons that guide individuals towards eventual success. She encourages entrepreneurs to brush themselves off and keep moving forward, emphasizing that it's the idea that may falter, not the person behind it. In today's world, Emily acknowledges the discouragement that comes from feeling stuck in a narrative where progress seems out of reach. She highlights the potential for positive change if each person commits to a simple act of kindness for their community every week. Emily believes that such small gestures could have a transformative ripple effect on society. that share their values and are dedicated to making a positive impact. Knowing that she is playing her part in making a difference gives Emily the strength to face each new day with determination and continue her fight. Finding Strength in Making a Difference A significant source of Emily's resilience comes from knowing that her story makes a difference in others' lives. However, she also understands the importance of being honest and transparent in interviews, presenting a balanced view of her experiences. Life has its challenges, and there are moments when Emily grapples with physical pain, finding comfort in solitude. www.thesiliconleaders.com 32
  • 35. Despite the obstacles, Emily maintains faith in humanity's ability to effect change. She believes that change is possible with concerted effort and determination, urging individuals to push beyond barriers to realize their collective potential. Focus on Open Communication and Collaboration Fostering a culture of innovation and collaboration within an organization is crucial for staying competitive in today's fast-paced business world. Emily believes in prioritizing open communication throughout all levels of the organization. This allows team members to freely share ideas, concerns, and feedback without fear of judgment, building a culture of transparency and trust that supports collaboration. curated by industry experts, featuring video content and resources for ongoing learning. A key aspect of HartCenteredLife™ is its vibrant community, where members can connect with like-minded individuals, celebrate successes, and provide mutual support. In addition to HartCenteredLife™, Emily has collaborated with Dorothee Kumpe, the founder and artist of Deep Purpose Jewelry, to launch HART’s Purpose™. This new line of jewelry supports leukemia patients, with a portion of proceeds dedicated to their cause. Emily and Dorothee have plans to expand this venture, including the development of "smart" jewelry for patients and other industries. Emily remains dedicated to her foundation, EMPOWERThePATIENTS, in collaboration with Chaunsea Keller and her daughter Kenzie. Witnessing Kenzie's medical challenges has inspired Emily to create a new initiative focused on advocating for pediatric patients and their families facing rare and autoimmune diseases. The foundation aims to provide support and guidance to families navigating the complexities of diagnosis and treatment, with a focus on reducing the average number of doctor visits required for accurate diagnosis. Through these endeavors, Emily and her team are committed to making a meaningful difference in the lives of those affected by rare and autoimmune diseases, offering hope, support, and guidance throughout their healing journey. Empowerment and autonomy are also key principles in Emily's approach. By empowering employees to take ownership of their work and encouraging them to explore innovative solutions independently, as well as providing autonomy and trusting individuals to make decisions, creativity and initiative are nurtured. Promoting diversity and inclusion is another essential aspect of Emily's strategy. Actively seeking diversity in perspectives, backgrounds, and experiences enriches discussions and stimulates innovation. Creating an inclusive environment where all voices are valued ensures that everyone feels motivated to contribute. Emily believes in embracing failures as opportunities for learning and celebrates success, regardless of size. Recognizing and celebrating achievements reinforces the importance of innovation and collaboration within the organization. Vision for Connection and Support Emily's latest endeavor, HartCenteredLife™, is an online education platform dedicated to personal and professional transformation. It welcomes individuals from diverse backgrounds who are seeking empowerment and growth. The platform offers empowering courses | April 2024 | 33
  • 37. In the business world, the rearview mirror is always clearer than the windshield.
  • 38. Lionel Lodge Empowering Creatives by Bringing a Positive Change in the Music Industry ionel Lodge, the Founder and LCEO of SyncLodge, is a leader who is passionate about the music industry and helping creatives. With a background steeped in the world of music, he has a unique perspective on the challenges those in the creative fields face. Lionel’s journey is mesmerizing. Before founding SyncLodge, he worked across various aspects of the music industry, both creatively and in management. He even founded and managed a live music venue in his early twenties! Identifying a need for change in the mid-2000s, with the decline of CD sales, Lionel saw an opportunity in sync licensing to support musicians. How- ever, he was struck by how outdated the industry's workflow tools were. Fueled by his experience and vision for a more efficient working method, Lionel founded SyncLodge. SyncLodge is an award-winning platform streamlining the music synchronization licensing process for creatives in the music and visual production industries. Lionel's leadership is driven by a desire to empower creatives and positively change the industry. His understanding of the challenges and innovative approach make him an influential figure. In this exclusive interview, Lionel discussed his achievements and plans to continue the transformation in the future. Lionel, please share your journey to your current role. What inspired you to take on these leadership roles? SyncLodge was an idea that came to me in the autumn of 2017 after I witnessed the struggles and frictions in the music sync licensing sector of the entertain- ment industry. I searched for partners, found those I thought were the best at what they do, and registered SyncLodge as a corporation in January 2019. The road that brought me to the inspiration was: In the mid-2000s, I was living off my music, enjoying my life and the world I lived in, but CD sales were dying, so I needed to find a new revenue stream to replace or at least supplement the decline in my income—a friend of my father’s suggested sync licensing my music for TV shows and films. I checked into it, attended many industry confer- ences, networked, and started licensing my recordings. Some independent artists and small record labels asked if I would represent them for sync placements. The next thing I knew, I had a sync licensing agency. Through building the agency and meeting and talking at length with many industry professionals, I saw an obvious need for a digital transformation. Many were drowning in paperwork, email ping-pongs, and phone calls and needed "digital salvation". I could see many points in the work processes that would benefit from innovative technology. At first, I looked for a system, a set of tools that would solve the problems I saw. I didn't find one that answered the full set of workflow needs. So, together with my co-founders, we set out to build it. Now SyncLodge is empowering creatives, winning innovation awards, and growing into a globally recognized service for the industry. How do you define leadership, and what qualities do you believe are essential for effective leadership in today's corporate landscape? One of the company’s mantras is “Pulling together so we all move forward.” Another is “The power of clarity.” It is said that respect is earned. There are many levels of respect; one great aspect of gaining respect is giving it. It shows respect by listening and being patient with another’s understand- ing or lack thereof. We are a startup with very large long-term goals. The only way to continue advancing toward those goals is for us all to pull together. The best way, I find, to get the most out of team members is first to recognize their strengths and understand that we all have our weaknesses. That is why we work as a team. We don’t shoot down ideas but want them to withstand scrutiny. It is a matter of acting and working with integrity for the company's long-term health. But that is not to say we soft-glove our team members. At SyncLodge, it is an energized atmosphere where personal egos are left at the door, ideas are www.thesiliconleaders.com 36
  • 39. Lionel Lodge | Founder and CEO | SyncLodge The 10 Most Influen al Leaders Guiding Corporate Evolu on, 2024 | April 2024 | 37
  • 40. SyncLodge is focused on empowering creatives through tech and knowledge. “ “ www.thesiliconleaders.com 38
  • 41. thrown on the table, and sometimes, they are taken back off just as quickly. The ones that stick are agreed on by the team and worked on with a clear focus as to why it is important. You can’t have an orchestra without a violin, as a violin is not an orchestra. How do you balance the responsibili- ties of your various leadership roles while focusing on your personal and professional growth? I think they are the same. Working through my leadership responsibilities fuels my personal and professional growth. Personal growth comes from experience and understanding that there is still much more to understand. I am a very curious person and always have been. I like to explore the unknown and talk with people about their perspectives. I read a lot and enjoy many long-form podcast conversations between intelligent people. Life is all about growth through experience. What challenges have you encoun- tered in your leadership journey, and how have you overcome them? All challenges are significant, and none are. It is a matter of perspective. At first, the big challenge was to have honest clarity about the needs of the sync sector of the industry, not just my views of what was needed. So, we talked to hundreds of industry stakeholders in many countries who gave their opinions on what was required. Then, the problem was that there was a large, diverse spectrum of needs and perspec- tives. This told us that the system needed to be intrinsically versatile and cover all the ways the users preferred to work and address all their needs. It also showed us how big the need for a digital transformation of the industry workflow was. We spent over three years building the system with direct input from these hundreds of industry professionals, some on a weekly, some on a monthly, and some every quarter. Building, showing, feedback, building, showing, feedback… That was a tough and frustrating few years but well worth it and certainly needed. But then I believe if you will climb a mountain, why climb a small one? Another challenge was and is finding investment partners. Finding individuals and/or companies that want to have a positive impact on the music and visual production industries, who see the need to ensure a healthy creative future, and who understand our focused sector of the industry. Can you discuss the importance of networking and collaboration in driving corporate evolution and how you foster connections within the business community? The entertainment industry is all about building connections. But most people are extremely busy. So, it is about offering value. I believe in helping others whenever I can. If I can benefit others, then this will help the business commu- nity. What helps the business community helps us. I talk to many people each week. I build friendships and see the human being first. I have made long- term friendships with people I have never done business with. I go to many conferences, round-table meetings, and industry-based gatherings. I enjoy meeting and talking with people. Sharing personal experiences and industry insights. How do you stay informed about the latest trends and developments in the business world, and how do you incorporate this knowledge into your leadership approach? I get invited to speak at many industry conferences, and one thing I do when I am at a conference is attend the other panels. I listen to the discussions, I learn, and I ask questions. I also read a lot of reports and projections. If I am not sure about something, there is usually someone I can reach out to for clarity. I am very fortunate that way. What advice would you give aspiring leaders looking to make a positive impact in the business community? If you want to make a positive impact, remember there is a jing to every jang, a down to every up. Be agile, learn and don’t hold on to your original assump- tions. It has to be a passion for which you are willing to work hard. One of the hardest things is to change the status quo. The entrenched views are hard to change but never impossible. There are some great leaders in the entertainment industry, like Sandy Climan. Sandy has some great quotes that I think you should keep in mind. "Leave yourself available for the unexpected." And, “If it does not grab you, you move on.” And the big one, “Be of service to others. The minute you think you are more important than others, you have failed as a human being.”. What are your goals and aspirations for the future, both personally and professionally? SyncLodge is focused on empowering creatives through tech and knowledge. We will continue to strive for this goal. We listen to what the people and the industry say is holding them back and aim to fix it. We can’t do it alone, so we keep building bridges and communities. I want to look back over the past five years and know that I have positively impacted the industry and society. | April 2024 | 39
  • 42. The art of progress is to preserve order amid change and to preserve change amid order.