Slide presentation for UX Meetup 11 December 2013 Venue: XM Gravity Headquarter

1. Introduction to
UX Research
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2. What is user experience research?
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3. It’s all about finding insights for
better understanding our user
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4. Content
Usability
Design
Context
Accessibility
Environment
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5. ?
?
?
Ordering food
65%
Checking out promo
26%
Research about user
behavior and needs
Find out corporate info
9%
By delivering content
that align very well to
user context &
expectation, you will
get a happy customer
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6. Business/Marketing Goals
Critical Success Factors
Persona Research and Definition
Expert Review
Best Practice Metrics
Expert Review
Scenario Metrics
Usability
Testing Metrics
Web Analytics
Definition
User Experience
Report & Recommendation
Implementation/Optimization
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Survey Metrics

7. User Experience Metrics Sources:
• Web analytics
Focus on what and where things are happening (real-time)
• Usability testing
Focus on what and why things are happening
• Surveys
Measures of customer satisfaction, indirect measures of user experience
• Expert review
Intermediate view and what, where, and why (best practice & scenario)
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8. What is usability testing?
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9. “Every time a person has a great experience with a website, a web app,
a gadget, or a service, it’s because a design team made excellent decisions
about both design and implementation—decisions based on data about
how people use designs. And how can you get that data?
Usability testing.”
Quoted from: A list apart, issue no. 293 by Dana Chisnell. October 06, 2009
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10. Great example from OCBC Bank
Share by: Bojan Blecic, VP and Head Experience Design of OCBC
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11. All contents & materials on this presentation belongs to their respectful owners.
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12. All contents & materials on this presentation belongs to their respectful owners.
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13. Decreasing error rate by
21%
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15. From:
20.000
Total pages
To:
600
Total pages
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17. 4 8
out
of
Don’t understand or are
unsure about what to do
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19. How to actually do it?
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20. Test Plan
Tools & Venue
Participant
Conduct
Analyze
Report
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21. Test Plan
Tools & Venue
Participant
Conduct
Analyze
Report
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22. Now you are ready to design for users
Thank you for listening!
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23. Questions?
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